One of the biggest things that business owners of both online and offline enterprises struggle with is the issue of getting followers for their Twitter feeds and Facebook accounts. It’s easy enough to sign up for these sites and get your profile set up – it’s even easy to get somebody to design a profile for you so that it looks as sharp as can be.
But once it’s set up and once it’s ready to go, even once you have all your content planned out… then what?
This is where many people get stonewalled. They either end up trying to friend too many people or not enough, or can’t seem to get their social media profiles off the ground and get those customers into the business.
Don’t despair. There is a way to work social media platforms in order to ensure that you will get traffic to your website should you have it, or if nothing else be sure that your social media site gets the attention it deserves. The key? Moderation.
One of the biggest mistakes that business owners make when they are starting a social media profile is to friend four hundred people at once. If thousands of people end up getting the same invite, they may assume that you are fishing for friends and delete your profile off the bat without giving it any heed. The better solution is to friend no more than twenty people at one time. Once you’ve cultivated a “friendship” with those twenty people – or however many of the twenty deign to respond to your invitation – you can move on to the next batch.
Another great way to get interest to your profile is to friend other businesses as well. It helps if you can network with fellow businesses or groups that have the same interests and products as you do, as not only will it give you more information, it also makes your profile look more “well-rounded.”
Don’t forget to advertise the fact that you’re on social media sites at your physical store, too. A sign asking customers to follow you on Twitter might be better received than you originally think. It’s also good to start with your local base, because the more followers you have, the easier it gets to recruit other people to friend your profile or follow your feed.
Also, don’t forget to keep your content interesting and fresh. Don’t update every day if you don’t have something to say. While updating Twitter feeds constantly might be the thing among the preteen sect, that doesn’t necessarily mean that it’s the best idea for your business. Only update when you have something to say – and if that “something” is an offer or a sale, that’s all the better!
