How to Write an Engaging Blog Post

This article will cover the basics of what it takes to write your own blog posts. With practice you can easily start finding ideas and writing your article in a very short time period. Writing is one of those skills that improve over time, so the more often you write, the better your writing skill will be.


What to Write About

This is normally the biggest issue, what topics do you write about and where can you find ideas?

To find ideas you can use things like other blogs and websites, visit forums in your niche, check out video sites and even ask your readers what topics they would like you to write about. Spend a couple of hours visiting various places online and write down what topics are being discussed.

Forums can be a huge resource. Visit ones that are related to your niche and make a note of what questions are being asked. You may notice a common theme or trend and this could become the basis for a series of articles or even a complete book.

Researching Your Topic

Depending on how in depth you want your article to be, you may want to add statistics and other relevant information. Look for trends in your niche and visit statistic sites to gain this type of information.

When quoting this type of information on your blog it is always good to reference your source. This way your readers can check the stats for themselves.

Writing Your Post

Once you know your topic you can begin to create your post. Start off with an introduction that is a couple of sentences long. You can simply tell the reader what they are going to learn in the article. Asking a question or putting a thought into the readers head is another good idea.

Your next step is to cover the main points of your topic over the course of several paragraphs. A good rule of thumb to follow is to use one paragraph per point, feature or benefit.

After this you simply write your closing paragraph. This can be a quick recap of what the article is about, another thought provoking moment, or a call to action.

The type of closing you write will depend on the purpose of your post. Is it purely informational, are you trying to promote a particular product, or are you trying to get someone to sign up to your list?

As you can see this topic could easily be expanded. This article is a very simple overview of how to get your first blog post on your website.





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Best Practices for Creating Content

Today, when it comes to creating content, you really do have plenty of choices. Content comes in different shapes and sizes, from short Tweets to longer articles. From videos to full length books. The following tips will help keep you on the right path to creating quality content, regardless of its purpose. 

1. Always research your topic and ensure that you are quoting current facts and figures. 

2. Not sure what to write about, ask your readers. You can do this by creating a quick survey or poll or by asking for feedback on your blog, or in your emails. 

3. Create content on a regular schedule. Get into the habit of writing every day, if possible. This will help hone your skills and it will make the task of writing much easier. 

4. Publish regular content to your blog. There is nothing worse than developing a good readership and then stop publishing to your blog. Your readers will disappear and you are not helping to build a brand or develop a good relationship with potential customers. 

5. Don't forget to check your Awstats or Google Analytics account to see what terms people are using to find your site. 

6. If you are writing content for your blog then include images, use bullet points, lists and leave lots of white space. Your goal is to make your content easy to read, engaging and visually appealing. 

7. Remember to share your new content across your social media sites. Publish the link to Facebook, Google+, Tweet about it and Pin any images. 

8. Don't overlook videos as a content creation method. Again people love to watch rather than read sometimes, so give them what they want. Many marketers will offer a video blog post in addition to the written one. 

9. Proof read your writing before publishing. You don't want your content to be full or errors. Try to let your material sit for one day before publishing it, if at all possible. 

10. Remember the more often you write the better your work will become. You will also find it easier to come up with content ideas and the time it takes to write a completed project will decrease. 
Use the above writing tips on a regular basis to improve all aspects of your writing. Writing is a skill that can be learnt and is not always a gift that you were born with. 

Susan Kenyon Harrison

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