How to Choose Your Perfect Keywords

Need a little advice when it comes to choosing the right keywords? Who doesn't? Picking the right keywords is one of the biggest and best things you can do to boost your business and optimize your website for the search engines. If you optimize your site for the wrong keywords the battle is a complete waste of time, effort, money, and energy.



You do not want to invest time in keywords that are not going to pay off when all is said and done. Demystifying the Keyword Selection Process While it may seem like a big mystery; once you learn how to choose keywords, the process becomes much easier over time. The first thing you need to determine is the type of site you are creating.

Those that are database driven (or dynamic sites) can be optimized for a virtually limitless supply of keywords. If your site is a static site, which is a site that isn't driven by a database you are more limited in your options for keywords and need to be far more selective. For this reason it is better to determine the type of site you are creating before you begin the keyword selection process.

 Now that you've narrowed down the type of site you can begin to select your keywords. Static sites perform better with highly targeted long tail keyword phrases and variations that include singles and plurals. Selecting one or two keyword phrases and focusing on those within a static site will pay off much better than spreading the focus between too many keywords, which could seem like stuffing to the search engines. Dynamic sites, on the other hand, are a giant buffet for keywords.


You can optimize for as many keywords as you are interested in creating pages to promote them. Brainstorm a list of potential keywords or keyword phrases based on the type of site you are creating. Once you have a list you can use the following criteria to eliminate and narrow your list. How long is the phrase? The longer the phrase, the more likely it will be to generate traffic that converts into sales. As long as the phrase is being searched; it can convert into sales. For this reason you should avoid creating phrases that are so long that no one is searching for them.

You want phrases that are being searched so that you can get the traffic that will convert to sales. You also want phrases that have less competition. Who will be using the phrase? One thing you don't want to do is create a website that attracts those who are only looking for information and not looking to buy. It does little good to create a wealth of traffic if you aren't making any sales for your efforts. When you use these ideas in your keyword strategy you should find that you are not only selecting keywords that generate traffic but also keywords that convert into sales.

How Can Tools Help You Judge the Value of Keywords?

Having the right tools is important in any job. If you want to do the job right you need to make sure you have the tools that are needed to accomplish this goal. Whether you are trying to install an air conditioner or break into the world of Internet marketing there are quite a few tools that can help you do the job better than you would be able to do it without them.

 Fortunately for those interested in Internet marketing as a career choice, there are plenty of great products available online to help them achieve that goal.

 WordTracker If you want the king of the hill among Internet marketers the general consensus is that WordTracker is that king. This is one of the most widely utilized and respected tools for keyword research online today. It has a proven track record and continues to withstand the tests of time and constantly changing algorithms by the search engines.

Not only does WordTracker let you know which terms are being searched for but how often they are being searched and how many sites are currently competing with those keywords. It takes a three step process used with free methods and breaks it down to a one step approach. If your time is limited this is a service well worth paying for.

 KeywordDiscovery This tool is a lot like WordTracker though it hasn't quite matched its reputation just yet. Some important details you might want to know about KeywordDiscovery is that it allows you to see statistics on not only the keywords you specify but also relevant keywords—even those that are misspelled or considered fault logic keywords. It is an interesting choice if you've tried the free trial at WordTracker and decided that their program isn't for you. You can enjoy a free tour of this software to see how you like it.

 Google AdWords Google offers a tool that is designed to work with its AdWords campaigns. However, this tool is free and can be infinitely beneficial to those who are in need of a little assistance when it comes to choosing keywords or weeding out those that aren't going to be as likely to be profitable. More importantly, this nifty little tool might introduce you to keyword phrases that you would have never come up with on your own. Once you've created a list of potential keywords it's time to move on toe creating the content for your site.

Write the content for your site with the keywords in mind and be sure to use them liberally (without stuffing of course) within the text of your website. It may take a few times before you get the hang of writing for the benefit of the search engines without alienating your readers. You cannot afford to alienate your target audience because these are the people who will make the purchases that make your efforts pay off.

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Selecting The Right Search Engine Keywords

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers' understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By "quality visitors" I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn't enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let's look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword "automobile companies." However, you company specializes in bodywork only. The keyword "automobile body shops" would rank lower on the popularity scale than "automobile companies," but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words,consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let's look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between "Seattle job listings" and "Seattle IT recruiters" which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people
who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business' rewards.