19 Rules For Writing Killer Headlines

Following are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter.

1. Your headline must offer somethign that your target market wants very badly.

2. Your headline must include something of self interest to the reader.

3. If your product is new or improved, say so in the headline.

4. Do not just invoke curiosity in your headline, you must also include something of interest to the reader.

5. Avoid negativity in your headline. Always turn the negative into a positive statement.

6. Your headline shoudl suggest a quick and easy way to achieve the benefit(s) stated.

7. Your headline should be believable.

8. Determine what would make you buy your product, and then try to incorporate that idea into your headline.

9. Avoid making your headline so short that you don't get the main point across.

10. Avoid clever headlines that makes the reader think "how clever." Cleverness rarely gets people to read your web page or spend money.

11. Avoid headlines that sound dead, or like they should be at the bottom of the statue like "To Server Humanity Better..."

12. Suggest in your headline that your copy contains useful and valuable information.

13. Use your headline to reach out and grab the reader's attention.

14. Avoid hard to grasp headlines that require the reader to think about what you are saying.

15. NEVER trust your own reaction to your headlines. Instead, get the reaction of someone else.

16. If you emphasize a word in your headline, make sure that word means something and is important.

17. Remember that large type words act as a stopper. They get people to stop and pay attention, so choose the best words that will get the most attention.

18. Don't let an artist or layout person decide which headline words to emphasize. An artest thinks in terms of color contrasts and tones, not in terms of making money!

19. Avoid writing an ad that attracts the wrong people. Make sure your headline attracts the people that are most interested in what you have to offer.

If you will follow these simple guidelines for writing your headline copy, you will be more likely to have a successful headline and a successful ad! Take some time right now and look back over these guidelines.

Then, try to write your own headlines. When you have a few that you think are wonderful, run them by a friend. If that friend asks to see the rest of your copy, you know you have written a true killer headline.

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10 Steps to Getting Paid for Your Marketing Materials

How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here’s how to do it.

1. Capture those tidbits of information as soon as they come to mind. Jot them down in a notebook or get them into a Word document. They can be in a raw format, with just enough information to jog your thinking about what you mean. There will be time to refine them later.

2. Let a couple weeks go by, allowing most of the information to surface in your thoughts. It rarely happens by declaring two hours on a Thursday afternoon to sit at your computer to think of it all.

3. Refine and organize the tips. Divide them into categories and edit the text. Use a writing style similar to what you are reading here.

4. Be sure to include your contact details so readers can easily reach you. Add a brief section about your background so people will know your qualifications for presenting the information.

5. Hire a graphic designer to make the words look good on the page. Your completed product will be a tips booklet measuring about 3 ½ inches by 8 ½ inches when printed. The designer will create their part of the finished product as a PDF file.

6. Send the PDF file from your graphic designer to a printing company. Do an initial print run of 1,000 copies.

7. Think about who can benefit from using your booklet to promote their own product, service, or cause. Send them a sample of your booklet and a cover letter describing some of the ways they can increase their sales or further their cause by using your booklet as a promotional tool.

8. Consider corporations, associations, publications, and any other group that seems appropriate for the topic of your booklet. Reach out to as many of them as you can, on whatever budget of time and money you have available to you.

9. Realize that every time one of the large-quantity buyers sends out your booklet to promote their own product, service, or cause, they are also marketing your business. Your contact information in the booklet allows the reader to reach you directly.

10. Enjoy the expansion of your customer base and your checking account. You are now reaching a larger audience than you are likely to do single-handedly, thanks to the large-quantity buyers of your booklet. And you have been paid by your buyers to reach those new people.

Those sound bites you have been saying for years are now reaching far beyond your current clients, helping your buyers, their clients, and your own business. It doesn’t get a lot better than getting paid for your marketing materials.



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