10 Simple But Powerful Off-Line Advertising Strategies

What!? Marketing that involves actually putting your phone/tablet down and doing something in the physical world. Yes, I know it is out there but even in 2017 there are still ways you can drum up new business by switching off the technology and talking/interacting with real breathing humans and here are the top ten best ways to market your business offline.



There are several ways to advertise and get the word out about your business online and the best of them include free search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.

But one advertising method that's neglected by most online marketers is off-line advertising.
There are several low/no cost ways to advertise off-line and I want to share 3 of them with you.

1) Business Cards

If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business.

Also, whenever I visit a restaurant, bar, or club, I'll leave my business cards in all of the bathroom stalls. (Just make sure nobody is in there of course... lol!)

And don't laugh at this! It really works. When I visit the bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales the very next day.

2) Flyers

With today's technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from the business owner.)
Or simply hand out your flyers to people you meet on the street. Many bars and clubs don't have a problem with posting flyers in their establishments either, especially if you are a patron.
And don't forget about supermarkets! Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often.

3) Automobile Advertising
What... ? Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and/or domain name for all to see.
Your business can be exposed to hundreds, if not thousands of people every day whether your car is parked, you are driving, or even when you are stuck in traffic. It's fairly inexpensive and a great way to "drive" home your message.
10 Classic E-zine Advertising Tips
1. Target your advertising.

The more targeted the e-zine is for your offer, the greater your response will be for your proven ad.

2. Track your ads.

Don't leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e-zines and ads are most profitable.

3. Run your ad for multiple issues.

You'll get a better response, and possibly save money as many publishers offer special deals on bulk advertising.

4. Spend lots of time writing your headline.

An effective headline will successfully grab your reader's attention and target your audience.

Your winning headline will also get people to read the rest of your ad, leading to more traffic and sales.


5. Don't try to sell your product from your ad.

Write your ads to create interest and get people to visit your site.

From here, your powerful sales page will do the selling for you, and you'll be able to get people to join your e-zine or mailing list for successful follow up.

6. Don't use all caps in your headline.

You'll appear like your yelling at your reader, and your ad will come off as amateurish.

7. Include a "call to action."

At the end of your e-zine ads, include a call to action that tells your reader what you want them to do next (i.e., visit your site or subscribe to your e-zine).

8. Don't be cute or funny with your ad.

You might put your reader in a good mood, but don't count on that translating into more visits to your site or more sales.

9. Offer something for free.

Provide an incentive for visiting your site such as a free eBook, sample chapter, or trial.

10. Subscribe to or view the archives of the
e-zines you would like to advertise in.

You'll be able to see the quality of the content provided, how many ads are published in each issue, and you'll get a good idea of the products those readers are interested in by the ads being run.

...

WRITE PROFITABLE CLASSIFIED ADS

                                                                                      

           

            Everybody wants to make more money.  In fact, most people would like to hit upon something that makes them fabulously rich!  And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is mail order or within the professional circles of the business, direct mail selling.

            The only thing is, hardly anyone gives much real thought to the basic ingredient of selling by mail - the writing of profitable classified ads.  If your mail order business is to succeed, then you must acquire the expertise of writing classified ads that sell your product or services!

            So what makes a classified ad good or bad?  First of all, it must appeal to the reader, and as such, it must say exactly what you want it to say.  Secondly, it has to say what it says in the least possible number of words in order to keep your operating costs within your budget.  And thirdly, it has to produce the desired results whether inquiries or sales.

            Grabbing the reader's attention is your first objective.  You must assume the reader is "scanning" the page on which your ad appears in the company of two or three hundred classified ads.  Therefore, there has to be something about your ad that causes him to stop scanning and look at yours!  So, the first two or three words of your ad are of the utmost importance and deserve your careful consideration.  Most surveys show that words or phrases that quickly involve the reader, tend to be the best attention-grabbers.  Such words as:  FREE...  WIN...  MAKE BIG MONEY...

            Whatever words you use as attention-grabbers, to start your ads, you should bear in mind that they'll be competing with similar attention-grabbers of the other ads on the same page.  Therefore, in addition to your lead words, your ad must quickly go on to promise or state further benefits to the reader.  In other words, your ad might read something like this:  MAKE BIG MONEY!  Easy & Simple.  We show you how!

            In the language of professional copywriters, you've grabbed the attention of your prospect, and interested him with something that even he can do.

            The next rule of good classified copywriting has to do with the arousal of the reader's desire to get in on your offer.  In a great many instances, this rule is by-passed, and it appears, this is the real reason that an ad doesn't pull according to the expectations of the advertiser.

            Think about it - you've got your reader's attention; you've told him it's easy and simple; and you're about to ask him to do something.  Unless you take the time to further "want your offer," your ad is going to only half turn him on.  He'll compare your ad with the others that have grabbed his attention and finally decide upon the one that interests him the most.

            What is being said is that here is the place for you to insert that magic word "guaranteed" or some other such word or phrase.  So now, we've got an ad that reads:  MAKE BIG MONEY!  Easy & Simple.  Guaranteed!

            Now the reader is turned on, and in his mind, he can't lose.  You're ready to ask for his money.  This is the "demand for action" part of your ad.  This is the part where you want to use such words as:  Limited offer - Act now! Write today!  Only and/or just...

            Putting it all together, then your ad might read something like this:  MAKE BIG MONEY!  Easy & Simple.  Guaranteed!  Limited offer.  Send $l to:

            These are the ingredients of any good classified ad - Attention - Interest - Desire - Action...  Without these four ingredients skillfully integrated into your ad, chances are your ad will just "lie there" and not do anything but cost you money.  What we've just shown you is a basic classified ad.  Although such an ad could be placed in any leading publication and would pull a good response, it's known as a "blind ad" and would pull inquiries and responses from a whole spectrum of people reading the publication in which it appeared.  In other words, from as many "time-wasters" as from bona fide buyers.

            So let's try to give you an example of the kind of classified ad you might want to use, say to sell a report such as this one...  Using all the rules of basic advertising copywriting, and stating exactly what our product is, our ad reads thusly:

            MONEY-MAKER'S SECRETS!  How To Write winning classified

            ads.  Simple & easy to learn -should double or triple your

            responses.  Rush $1 to BC Sales, 10 Main Anytown, TX 75001.

            The point we're making is that:  l) You've got to grab the reader's attention...  2) You've got to "interest him" with something that appeals to him...  3) You've got to "further stimulate" him with something (catch-phrase) that makes him "desire" the product or service.  4) Demand that he act immediately...

            There's no point in being tricky or clever.  Just adhere to the basics and your profits will increase accordingly.  One of the best ways of learning to write good classified ads is to study the classifieds - try to figure out exactly what they're attempting to sell - and then practice rewriting them according to the rules we've just given you.  Whenever you sit down to write a classified, always write it all out - write down everything you want to say - and then go back over it, crossing out words, and refining your phraseology.

                                              

10 Quick Tips For Creating A Profitable List

Building and maintaining a high quality list of subscribers is vital to any marketers success. Let’s go over some of the most important steps you need to take to ensure you build a profitable list:

1)First, make sure you put up a good landing page. It should be well-designed and professional looking. If you don’t have any design skills then hire someone to do this for you.

2)Next, put a web form on your landing page and offer your customers the opportunity to opt-in to your mailing list. Give something away free to encourage them to opt in.

3)Make sure any freebies you give away are of the highest quality, because the subscribers on your list will judge the worthiness of your products and services based on the freebies they get.

4)Include a lot of professionally written content and interesting information for your visitors. Your customers will want to read interesting things and want to look for more than just a sales pitch. Content sites are a great way to build trust and loyalty. You can build a content site jam-packed with articles and helpful information, then link to your sales page from your content site.

5)Make sure you keep your customer’s information private. If you tell your customer’s you will not share his or her personal information, then don’t share it with anyone. You will ruin your reputation, and word spreads fast on the Internet.

6)Take some time to try the product you offer yourself. Make sure it is something you consider worthy of buying. If you are selling a book you wrote, make sure it has mass appeal and will benefit the target audience you plan to market it to.

7)Provide top-notch customer service. This is THE number one way to stay ahead of the game. If your customers are happy and you resolve their questions and complaints immediately, then you will win their loyalty and trust.

8)Reward customers that refer others to you. This is a simple way to build trust and loyalty.

9)Respond to your customer’s complaints or inquiries immediately, with the goal in mind always being to satisfy your customer.

10)Remain truthful and honest in all you do. A customer will sniff out a scam faster than a dog will a bone. Don’t lie, don’t trick and don’t steal. Be honest and be who you are, and you will do well working on the Web and building your opt-in list.


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To Make Money Online, You Must Commit!

Are you completely overwhelmed by all of the money making websites and emails that you are bombarded with every day?

I know that I am.

Did you know that this is why most people will never succeed with an online business?

This is what I call information overload!

Internet Marketers count on this attribute to make their fortunes.  They know that you are looking.  They know that you are impressionable and they know that if their sales letter is strong enough then you are hooked.  Then what happens to you?

You just found the perfect product or idea, one that is guaranteed to give you the financial freedom and the wealth you are so desperately seeking.  You read through the sales page, find your excitement building, order the product or just give your email address and deep down you know that this is “the one”.

You receive the product or e-book, and then what?  This is where it ends for most people.
Before you even finish reviewing the product, provided that you even start, you move on to your next great idea.  This last “great idea” just sits on your desktop, completely forgotten, collecting virtual dust.

Your days of moving on Must Stop Now!

There are many legitimate ways to make money online and a whole lot of hype revolving around them.  Now is the time to make a decision.  You can not succeed without a plan.
Find a product--Evaluate it--Research it--Do it--Stick with it!

Do most people fail because of lack of knowledge?  Lack of ideas?  Lack of resources?
No!  Most people fail because of lack of commitment.

Everybody wants to make money online.  Everybody wants to fire their boss.  Everybody wants to work from home.  Everybody does not have what it takes.  Commitment.

You are told that you can make a fortune by signing up with such and such program.  Pay the small fee, do a few simple steps and watch the money pour in.  Bam you’re rich.

There is no such thing!

Whatever you do, whatever you join is going to take hard work, time, and commitment.
The reward, however, can be great.  You can work from home, you can make more money online than in any conventional job and you can become financial free.

It is time to join among the ranks of the successful Internet marketers.  The fact that you are reading this article shows me that you have what it takes.  Chances are that you already have an idea about what you would like to do.  Research this idea, build upon and most importantly, do it!

When you are presented with other ideas, think about how they can fit in with your current project.  If they don’t, discard them.  If they do, then pick out the useful parts and utilize them, ignore the rest

This article is not to sell you on any program.  I am not trying to pitch the next big thing.  I am trying to have you reach deep inside of yourself and to have you make a decision on what to do.  Stop making everyone else rich on your uncertainty.  Make a commitment and create your own path to financial freedom.

Make a plan, stay focused, commit and most importantly--never ever give up!

"7 Ways To Convert Your Traffic Into Cash"

If you have a website, you can profit from even the tiniest number of visitors it receives simply by not wasting that traffic.

The KEY is in leveraging on each visitor and making sure you have a monetization strategy in place. Once you get this, you can make any website profitable with a little effort.

Here are 7 basic ways in which you can profit from your traffic today:

1. Sell a product/service

First you can sell a product or service to your visitors. This is the best way to cash in from your own product. Usually an e-book or software works the best – they can be downloaded right away without hassle and shipping charges.

2. Opt-In list

It is crucial you try to convert every visitor of yours to a subscriber of your mailing list. The most important asset that an Internet marketer has is his or her list of subscribers. They define whether you will go far in the online business venture.

With an opt-in list, there are tons of ways you can profit further into the future. You can build repeat customers and turn your list members into partners for your products. For an example of a good opt-in page, visit http://www.InstantMarketingSecrets.com

3. Viral marketing

You can provide a free product or bonus on your site to be downloaded by your visitors. Usually it’ll be an e-book where people can read from and learn useful information. In this bonus, you include give away rights and urge readers to give it away to anyone they want to. This way, you increase your own traffic, publicity and branding without needing to spend a cent.

4. 'Pay-per-click'

In this case, you get paid when your visitors click on ads you place on your site. There are many advertising programs that give you a percentage of the profits based on click through, including Google Adsense, Chitika, Yahoo Publisher Network and Kontera.

When people click on the ads shown from either of these advertising programs, you will earn money. And if your site receives good traffic, these programs alone can bring in huge paychecks to you.

5. Offer an advertising space

Targeted niche websites with high traffic can 'rent' a portion of space on their web page to advertisers. For example you can charge $300 per month in advertising fee if your web page is pulling more than 2000 visitors a day. I use this strategy at my Online Marketing Secrets blog at http://www.EwenChia.com

Other than that, you can also generate advertising revenue using exit pop-ups. By doing this, you won't clutter your website with too many ads and spoil the visitor's experience.

6. Affiliate marketing

If you don’t have your own products for sale yet, you can sell other people’s products instead and receive a commission on every sale. With affiliate marketing, you have an unlimited source of products to sell and you don’t need to go through any fulfillment issues after your sales.

One of the best affiliate marketing training resources can be found at http://www.SecretAffiliateWeapon.com where I provide continual education on affiliate marketing to members.

7. Pay-per-lead

Instead of earning money from click through, you are paid if your visitors subscribe into other people’s mailing list. Alternatively there are a lot of big companies like Coca-Cola who need surveys to be done, and by referring your visitors to complete surveys, you can also earn good profits from your website.


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