The Key to Your Success is if You Are You Are Perceived As An Expert

Do you want to know what it takes to successfully market a web site and generate repeat sales? 

It's simple really. 

You must position yourself as a perceived expert. It doesn't matter what product or service you are selling, this same premise will hold true. 

What is a perceived expert, you ask? 

Good question. 

Gone are the days where you could build a simple company web site, list your products and send customers to an order page. New web sites are sprouting up like blades of grass and competition is intensely fierce. 

The bottom line is this: why should a customer buy from YOU? 

A small but growing number of small business owners have discovered the answer to this question and are kicking your butt. How are they accomplishing this? By positioning themselves as an expert in their industry and using their web site to communicate that fact to potential customers. 

How can you become an expert too? 

Offer your potential customers an education to compliment the product or service you are selling. You can write it, buy it or license the content you need. Whichever you choose, teaching your customers should be an essential component of your web site and its importance cannot be overstated. 

Here are some examples: 

If you are selling diamonds or jewelry online, offer articles, tips or even a free guide on "How do I choose the right diamond for me?" or "20 ways to spot fake jewelry." 

If you operate a job search or career database, offer a wealth of guides and tips such as "20 ways to improve your resume," "what to wear at a job interview," or "how do I know if a job is right for me." 

If you are selling health related items (ie: vitamins, pills or creams), don't simply throw up ad copy, a few product images and an order form. Educate your customers on the benefits of each ingredient and how it can improve their well-being. Take it one step further and provide an education on every vitamin and mineral known to man. Just make it fun and easy to read. 

You get the picture. 

How can this help your web site prosper? 

People want to buy the best product they can, at the best price, from someone they trust. Given the fact your customers will never see or meet you, this task is accomplished by your web site. By offering them a wealth of expertise related to the products you are selling, you immediately create a foundation to build upon. 

You are helping them make a more informed decision as to what to purchase while at YOUR web site. In essence, your web site becomes the salesperson that the customer would normally see in the store or talk to on the phone. 

Customers always have questions. You have the opportunity to give them the answer and a whole lot more knowledge by becoming a perceived expert in your industry. 

If you give your potential customers an education, they will reward you for it. Plus, they will likely tell their friends too!

The Hidden Secrets of Perfect Sales Copy.

We are living in an e-age where everybody wants to sale their product or

services through Internet. In the physical world your interacting behavior and

friendly relationship can create a better avenue for selling your products. Your

face to face interaction can completely convince an individual to buy your 

product.

But in the internet world everything is different. You just get 10 seconds to grab a visitor's attention who may turn into your customers. Your only way of 

interaction with your customers is your sales copy. So it must be a copy which really generates sales. It's not an easy task to make your visitor pull out their credit cards out of their pocket.

Are you also thinking of selling your products or services on net? Well it’s a great decision. Now what points you should consider when creating a sales copy for your product or services. Here it is:

1. Head line:

Head line is most important part of your web copy. In fact a great headline is 

90% success of your sales page. When somebody comes to your site, usually 

you have only 10 seconds to grab his attention. Most people will make a decision about reading your sales page in less than 10 seconds. If your headline is compelling enough to grab your visitor’s attention they will stay otherwise they will go to other website.

>> Tell about the biggest benefit of your product in headline.

>> Create some serious problem and tell your visitors that you can solve their problem.

>> Show specific results of using your product in your headline. Like if you are selling a book about dog training, tell them that in next 15 days your dog  will follow all your instructions.

>> Use attention grabbing words in your headline like Free, Save, Guaranteed.

Many big copywriters say that headlines can increase response rate by up to 

1500%. 

2. Sub Headline: 

A sub head line gives you one more opportunity to grab your visitor’s attention and pursue them to read your sales page. Highlights your product’s benefits again and create a feeling of urgency in your sub headline so it encourages your visitor to read your sales page.

3. Bulleted Points:

In today's world everybody is very busy and always in hurry. Usually your visitors first quickly skim your webpage to know what’s in it for them. Bulleted points always grab attention because it’s easy to read. So always tell your product’s benefits through bulleted points. Remember bulleted points just act like bullet and triggers a human mind.

A bit of suggestion: always convert your products features into its benefits.

4. Credibility:

It's also a key point of a successful web copy. Your customer must feel that it's not just a sales copy. A real person is sitting behind it. You should put your photo, your full contact details (not just email, full physical address and phone number) in your sales copy.

Testimonials are one of the best ways to build credibility but it should be real not  fake. Many people think that they can fool their visitors by placing fake 

testimonials but I want to make you clear that whatever you think about your 

visitors, your sales page reflect that.

A strong Guarantee is also essential to build your credibility. You may also place an audio or video message to give them a sense of belonging and a kindly feeling.

5. Bonuses:

It's a human psychology to aspire to get one or more thing free with the 

product. Offer them some bonuses related to the product you are offering. If you are selling dog training book, you may offer a dog food recipes ebook or a dog health checkup guide. 

Try to feel them that the bonuses you are offering are worth more than the price they are paying. It’s a good idea to offer digital products as bonus because you have to invest only once to create them and delivery cost is also zero.

6. Sense of Urgency:

You must create a sense of urgency in your sales page. Make them realize that once they lose this offer they will never get it again. Give them an extra price discount, more bonuses, or any lucrative offers which make them buy. You can also offer personal email consultation if they buy within a time frame.

7. Ask for order:

Many people make a great mistake in their sales letter. They write a wonderful sales letter but never ask for order. In the sales letter make it a key point that you are here to sell your product. So ask your visitors to place an order in clear words. It is a must to call them again and again to buy your products on a single sales page.

8. P.S. Lines:

Life goes busy and no one have a spare time to even read your sales copy. 

Sometimes they just see your headline and your P.S. Lines. Top copywriters 

believe that 9% success of a sales letter depends on P.S. lines. Make it strong and compelling. Pinpoint your product's benefits, bonuses and any special offer you are offering.

These are some points for a perfect sales copy. If you follow these simple points, your dream of having a long queue of customers eager to buy your products will get true.

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10 Success Factors Of Wealthy Infoproduct Marketers

Why not you?  Why can't you be the next Million dollar information product marketing guru in your field?

What is it that sets us aside from a wildly successful, wealthy and highly respected information product marketing professional - or any high achieving entrepreneur for that matter?

You can't tell me this question hasn't crossed your mind a few hundred times in the last several months?

Some people never seek out the answer to such an important question.

Others think they know the answers, but continue to struggle stubborn, unwilling to admit they need help.

Still others underestimate the importance and number of factors that must be taken into account in achieving massive results within their infoproduct businesses.

10 INFOPRODUCT MARKETING SUCCESS FACTORS

While its essential that you be aware of all 10 factors and that you make progress in all 10 areas, any improvement can result in vast improvement in your results.  Rather than being overwhelmed by this extensive list of factors, focus instead on making small improvements in each area as the roadmap to building your own information product marketing empire.

SUCCESS FACTOR 1: Set a target that is on the upside of realistic.  Ok, so you've heard this one before, but it bears repeating. Setting targets including lifestyle, health, income, time off, material purchases are all important.  While these must be achievable, they must also stretch the limits of what you may judge as achievable today.  You need to be aggressive.  Do not stop at setting targets however - a target without the other success factors will do absolutely NOTHING toward improving your current situation.

SUCCESS FACTOR 2: Know Your Big WHY!  Once you have decided on your targets, ask yourself why you have set each target.  Its a good idea to write down each of your targets and beside each one write 1-3 reasons that really hit you emotionally as to why you want to achieve those goals.  You will need to draw on these higher purposes many times as you build your business - eventually it will become automatically engrained and you won't have to think about them.  In the beginning though, you need to really dig deep to find the big WHY and refer back often.

SUCCESS FACTOR 3: Fearless Against Failure. Even though I practice this principle regularly, I still am amazed at how fearlessly information product publishing top guns are at trying new things, changing their direction, renewing their business, testing their actions.  The real secret is to fail often and fail big, from each failure comes an insider's understanding that eclipses what anyone else in the market knows.  By failing bigger and more often than the rest of your market, you will gain a huge advantage over your competition who will not be able to keep up with you.

SUCCESS FACTOR 4: Think For Yourself. If you look to the top 2% of successes within any business, they get there by leading, not by following. Be creative, do not only rely on other people's information to build your business.  Standing out from the crowd, being a leader means by definition that nobody else has done what you aspire to - so why look to someone else for all the answers?  Mentors are good - they help steer you in the right direction and help fill in the blanks, but you must think beyond current methods and knowledge to create your own path

SUCCESS FACTOR 5: Be Committed.  You may want to see short-term results, but for highly successful entrepreneurs, they like to see constant growth in momentum and growth.  This requires skills such as focus, ways of dealing with stress and boredom, flexibility to change direction when the market does and seeing yourself as a longer term builder of value rather than someone who enters a market to take advantage.

SUCCESS FACTOR 6: Be Action Oriented - Not A Perpetual Planner.  This one factor alone separates high achievers from low achievers.  Low achievers spend 90% of their time dreaming and less than 10% of their time acting.  They continue to wish and dream, their definition of success is to be able to set targets, plans and goals.  High achievers spend 10% of their time planning and 90% of their time acting.  They get their satisfaction from seeing results and understand that plans need to be changed based on feedback from actions.

SUCCESS FACTOR 7: Have a Wealth Mentality NOT Desperation Mentality.  Your market has a way of spotting desperate entrepreneurs who make decisions based on short-term goals, and that impacts trust leading to poor results.  Alternatively, if you truly feel blessed, know that success will come to you in time, make decisions based on the premise that giving will ultimately result in more wealth for you - you will attract positive results.

SUCCESS FACTOR 8: Know Your Strengths - And Weaknesses.  When I first started out, my strength was in understanding the psyche of a market such that I could easily find product and service opportunities - but packaging information and presenting it to my market was something beyond my skills at that time.  So, that's where I got better - I focused on learning, sought out a mentor, followed the leaders that were experts at marketing online and learned how to combine what I quickly learned with my expertise to earn a fortune.  If you know where you are strongest, and focus on filling in the gaps of where you are less strong, you will achieve success much faster.

SUCCESS FACTOR 9: Live outside their comfort zone.  Great things happen when you extend yourself beyond your comfort zone.  If you fear public speaking, then at some point that will impact your business and you'll need to learn how to overcome that fear.  If you fear writing, then you'll need to look for alternatives because writing is an essential skill for your business.  Be conscious of what built-in factors block you from achieving greatness.  Learn to recognize your own reactions to fear, allowing you to know when it gets in the way and how to control it allowing you to break through to the other side.

SUCCESS FACTOR 10: Stay healthy.  Health is both physical and mental.  Growing any business venture is an endurance test, are you ready both mentally and physically for the journey?  If you have bad habits now, when you find yourself inside the tornado of a successful, thriving, growing and changing business - can you handle it?  If not, get rid of those habits now - it will pay off dramatically in the future.

I bet you hadn't thought there were so many success factors underlying high achieving information product entrepreneurs had you?

Remember, its not about mastering each of these factors, but rather its knowing they are all important as you build your information product marketing business.  Each day, pay attention to the factors, make small, gradual improvements in each area and you will see the rewards.

After all, there are reasons why you see 2% of any business rise to the top, achieving the ultimate rewards.  Now you have the 10 factors that you can control on your way to the top.

10 Quick Fire Tips to Get A LOT More Targeted Visitors to Your Website

If your website traffic has suddenly come to a stand-still, you may need to give your site a marketing jump start. This is really directed towards Information Marketing (one of the best markets around) but can really be applied to anything. Here are a few ways to get your traffic flowing again.

1.Buy hits for your website.
Pay for targeted hits to your web site. You can do what is called “pay per click” advertising. This is where you pay search engines  every tine some one clicks on your link for your web site. A great advantage to this is it almost instantly gets you visitors.

2.You can also send out a promotional email to the opt-in email list you SHOULD be creating by offering free reports or courses to your visitors.

3.Pay your competition a flat fee to email your promotional offer to their lists. This is a great way to build relationships with your competitors.

4.You can do what is referred to as a Joint Venture. This is when you pay someone a commission on sales when they email your promotional offer to their email lists.

5.You can pay for advertising on someone else's website by paying a flat fee up front to put an ad, banner or link on the site.

6.You can pay for advertising by offering a commission to your competition or anyone on sales when they put your ad, banner or link on their site.

7.You can submit your website to search engines with your keywords and website description.

8.You can submit your link to other websites, and in return, add them to yours.

9.You can write a free report or course to give away to other websites in your market and allow them to put an affiliate link inside (so they have an incentive to give it away), and give that away for free.
If its good information, it will spread like a virus. This marketing concept is known as “viral marketing”.

10.If you have good material you can have a nice marketing edge because people will share the website because the enjoyed it. You can also offer affiliate programs so your customers can earn commissions when they refer some one to buy your product .

These should give you some good ideas to get more traffic, and maybe even spark some ideas of your own!

13 Tips To Make Your Website More Successful

I was looking around at some websites to see what things I liked and disliked about them. There is no doubt that there are things that attract people and there are things that totally turn people off.

I have made a list of 13 tips that can help make your website more successful. Most of them are simple but quite effective at making your site more user friendly.

1. Make your site simple - With all of the bells and whistles available, too many people are trying to see how impressive they can make their websites. They may be attractive but unless your goal is to win a contest for best site, impressing people with glitter will not make sales.

2. Make sure your site loads quickly - You do not have long to grab your customer's attention. Make sure that you at least get a fair shot at grabbing his attention. If your site takes too long to load, you will lose a lot of potential customers without even giving your site a chance.

3. Don't have too many items on one page - You do not want to confuse your visitors. You want to make sure that they understand th purpose of your site. Too many items on one page can make this difficult for some. Don't take the chance. Make all of your pages simple.

4. Make sure every page lings to home page - It is much easier for your visitors to navigate if all of your pages link back to the home page. You will not lose as many potential customers if you make your site easier to navigate.

5. Get your own domain name - Free servers are great for some things but trying to gain credibility in a business is not one of them. It is well worth the price to get your own domain.

6. Make sure your hosting service offers full support - You want your service to have CGI access and offer secure ordering. This is a place that you don't want to go for cheap. Make sure your service offers the things you need before you choose and save a lot of headaches down the road.

7. Offer as many options for ordering as possible - The more options you provide for ordering, the fewer cutomers you will lose. You should have a secure order form on your site. Offering the options to order by phone, fax and by regular mail can also increase the number who will order.

8. Make sure you accept credit cards - If you don't accept credit cards, you are making a huge mistake. The biggest percent of your customers will pay this way if the option is available. Don't take the chance that they will choose another method if credit cards are not a possibility.

9. Offer free information on your site - You will want to offer some type of free material on your site. Free material such as courses are a very good way to build yourself as an expert in the eyes of your visitor. Free ebooks are another good thing to offer. Make sure these freebies are good solid information that can help your visitors.

10. Get your visitor's email address - You can accompish this in quite a few different ways. Giving away the courses or ebooks is one great way. You can publish a newsletter or ezine that your visitors can sign up for on your site.

11. Make sure to build your site with purpose in mind - If you are trying to sell a product on your site, then sell that product. If you are just trying to get addresses and make the sale later, then make that your purpose when building your site.

12. Encourage feedback - Make your visitor feel like his opinion is important. Offer him the chance to provide you with feedback. Don't be too proud to make changes if you start hearing some of the same things from your visitors.

13. Remember that you are building this site for your customers - This is not a site to fulfill some fantasy of yours. Remember the purpose of your site. Keep your customers wants and needs in your mind as you design it.

Your website is one of those things that will determine if you are a marketing success. Make sure that you make your website user friendly. Also make sure that you don't lose sight of the purpose of your site. If your sit e does not come across direct to your visitor, you are going to lose many visitors before you can even make a pitch.

22 Questions to Ask Before You Use Any Shopping Cart System

You can use traditional methods to sell products such as direct mail, catalogs and advertising.  However, if you have a great online presence, the entire world is your marketplace at a fraction of the cost of most traditional methods.  To easily sell to this worldwide marketplace, you need a great shopping cart system.

Choosing a shopping cart system is perhaps the most important single decision you'll make in your online marketing career.

This is because you will be stuck with the decision for a long time.

If you buy into a system that isn't adequate, it can cost you money--big money--because it won't maximize the amount of money spent by each visitor.

There are hundreds, maybe thousands, of off-the-shelf, free and alternative products out there vying for your money, time or both.  And most of them are junk.

Don't suffer like I did. I learned the hard way.  When I started on the Internet I couldn't find a decent shopping cart program, so I took one that was highly recommended by my ISP (I now know the only reason they suggested it was because it made them the most money.  They didn't care if it was the best one for me or not).  What a headache!  The system wouldn't do anything but take the order, but you had to have a PhD in computer science to work on it.

Here are 22 questions you absolutely, unfailingly must ask anyone trying to sell you a shopping cart.  If you don't hear positive answers to the majority of these questions, put your wallet back into your pocket and evaluate the next option.  Don't get stuck with a crappy shopping cart, even if they give it to you free.

If you have a poor shopping cart, get rid of it.  I know that hurts, because you may have spent lots of time and money getting it going, but a bad one will cost you many thousands of dollars by waiting to replace it later rather than sooner.

Oh, and one more thing: if you hear the shopping cart programmer answer one of the questions below by saying, "Well, we could make it do that," run away even faster, because you're going to get stuck with a big custom programming bill with no guarantees that the cart is going to work the way you expected.

Every question below is very important when it comes to having a quality shopping cart system that gets more money out of the same number of visitors.

1. Will it calculate shipping and tax?

2. Does it handle specialized shipping like FedEx and UPS?

3. Will it automatically deliver hard goods and soft goods (e- books and other digital products) in the same transaction?

4. Does it offer customizable "Return to Shopping" pages without needing custom programming?  This is important so you can send your customers to the most likely product they will buy next.  Standard carts just send customers back to the main catalog, which forces them to search for related products.  This is both irritating and time-consuming.  Any delays in finding what they want could mean a lost sale, when they finally throw their hands up in disgust and move on to your competitor's site.

5. Does it offer customizable "Thank You" pages based on what the customer just bought?  These are pages where savvy marketers put affiliate links and other offers specifically related to the customer's interests.  When a customer clicks on one of these links and buys something from someone else, you get a commission.

6. Does it deliver receipt and confirmation e-mails automatically?  The customer wants to know immediately that the order went through.  If he or she is unsure, you are going to have to field many wasted e-mails and phone calls letting the customer know everything is OK.

7. Does it allow multiple order and dropship e-mails?  In many cases, several different people in your organization and/or outside your organization need notice of an order.  Again, you don't want to have to do this manually.

8. Does it have a Web-based administration page so you can work on your cart from any computer that has Internet access?

9. Does it include encryption technology and a secure server?  Many companies make a fortune by sucking you in with a cheap or free cart and then make money on selling you an overpriced secure server.

10. Does it deliver easy output to your accounting software?  You want to be able to import and export data easily between the cart and whatever programs you have that need to share the customer and sales information.

11. Does it have its own associate/affiliate program or is it easily compatible with other major brands of associate software?  An affiliate program lets other people promote and sell your products on their Web sites.  You don't pay them unless they sell something.  When I tried to get an associate/affiliate program to work with my old cart, it cost me six months of down time and untold amounts of money lost because it wouldn't work.  The associate program people blamed the shopping cart people and vice versa.  But ultimately I was left holding the bag.

12. Does it have integrated up-sell modules?  The ability to offer more related products to customers making a purchase makes me a small fortune each month.  We call it, "Do you want fries with that?"  If you don't have this ability, you are leaving many thousands of dollars on the table from people who would have spent more if your cart just gave them the chance.

13. Does it have an integrated sales and prospect database?  In the old days I would have to print out orders and then retype them into ACT or some other database program.  A good shopping cart system eliminates all this hassle and potential for error and gives you instant access to your sales reports and clients.

14. Does it have broadcast e-mail capability?  Good shopping cart systems are able to manipulate your customer database instantly and send e-mails to any segment or sub-segment of your clients and handle unlimited e-mail magazines.  Again, in the old days I would have to be genius enough to pick out segments of the database, export them to a file, import them into a mail program and then an hour later send the darn e-mail.  Now this is all done in a few seconds.

15. Does it have mail merge capability?  The e-mails sent are personalized to the recipients in any number of ways.  Their names can be popped in to the subject line and in various portions of the body of the e-mail.  You can merge "what they bought," "when they bought," "where they live" or just about anything that will make them feel the e-mail was just for them.  Virtually all studies show that mail merge gets a much higher response than plain broadcast e-mail.

16. Can it handle coupons and other discounts?  You can make a deal with Joe Blow that everyone coming from his Web site gets an automatic discount -- either a percentage or dollar amount.  This makes Joe look great to his visitors and makes more sales for you.  Here's a secret: Joe is your affiliate and makes money on the sale too, so he's got a great incentive to keep your discounts and coupons in front of his visitors.  Good shopping cart systems can automate all of this and also handle any quantity discounts you offer.

17. Can it work for multiple Web sites with no extra fees?  When I first started I had to get a separate (and expensive) license for each site and a separate merchant account too.  Not only was this a great deal of expense, the hassle with installation every time you wanted a new site to go up was enormous.  Modern carts can sell bras on one site and bibles on another, and no one knows the difference.  The carts run on their own servers so there is no expensive installation and set-up is immediate.

18. Does it have unlimited and fully integrated "sequential" autoresponders?  This is one of the most powerful features when it comes to Internet marketing.  This feature follows up automatically over and over again to your clients and prospects to provide them customer care and to sell them more products and services.  You can even provide free or paid e-mail courses, and each part of the course is delivered automatically.

19. Does it have ad tracking tied into actual sales?  Simple ad tracking can be had all over the 'Net, but it is pretty much worthless unless it is tied to actual sales.  This is called the "conversion ratio."  Your cart system should be able to tell you how many people clicked on a particular promotion and how many people bought.  This is the only way you can determine if an ad paid off.  Good carts will also automatically split test one of your sales pages against another and tell you which page sells more.  You keep the page that sells more and get rid of the page that sells less.

20. Does it have a pop-up box builder?  Even though many people hate popup boxes, they work.  I use them judiciously to make all kinds of offers, and I have the sales figures to prove they get more money out of the same number of people.  If you know how to use them properly, no one gets upset.

21. Does it have a printable off-line order form?  Believe it or not, many people are still afraid to put their credit card numbers into a Web site.  I still get lots of fax orders and phone orders.  If you want to maximize your sales, your cart must take these kinds of orders easily.

22. Does it provide free training?  You'll need training in both the basic set up of using your shopping cart and determining your online sales strategy, so that you maximize the amount of money spent by each customer.

You may not understand what all the above questions mean right now, but I can assure you they are important in putting more money into your bank account.  If you want to know even more about this subject, you can download a free e-book, How to Pick a Shopping Cart System That Makes You Money at <a href="http://www.howtouseashoppingcart.com">ECommerce with Shopping Carts</a>.

10 Ways To Increase Your Affiliate Commissions

1. Participate in chat rooms related to the product you're reselling. Start a conversation with a person without trying to sell to them. Later on, while you are chatting, mention the product you're reselling.

2. Create a free ebook with the advertisement and link of your affiliate web site. The subject of the free ebook should draw your target audience to down-load it. Also submit it to some ebook directories.

3. Start your own affiliate program directory. Join a large number of affiliate programs and list them all in a directory format on your web site. Then just advertise your free affiliate program directory.

4. Write your own affiliate program ads. If all the other affiliates use the same ads you do, that does not give you an edge over your competition. Use a different ad to give yourself an advantage over all the other affiliates.

5. Use a personal endorsement ad. Only use one if you've actually bought the product or service for the affiliate program. Tell people what kind of benefits and results you've received using the product.

6. Advertise the product you're reselling in your signature file. Use an attention getting headline and a good reason for them to visit your affiliate site. Make sure your sig file doesn't go over 5 lines.

7. Join a web ring. It should attract the same type of people that would be interested in buying the product you're reselling. You could also trade links on your own with other related web sites.

8. Participate on web discussion boards. Post your comments, answer other people's questions, and ask your own questions. Include your affiliate text link under each message you post.

9. Create a free ezine. Use your ezine to advertise the affiliate programs you've joined. Submit your ezine to online ezine directories and promote it on your web site.

10. Start a private web site. Use it as a free bonus if people buy the product you resell. You could also allow people to join for free and you could advertise the affiliate program you've joined.

Four Questions to Ask Before you Look for Affiliate Programs

I’ve been receiving emails from people asking for my advice on which affiliate programs are the best, who pays the most and most often, and many other basic questions. I’d like to answer those questions on this forum, but I can only type so fast.

I went out this weekend looking for content that I could publish here temporarily while I got down to writing. I had a hard time finding unbiased content. Most of the so-called reviews out there are infomercials, and that’s not what I was looking for with this blog. So you’re going to have to bear with me. I’ve been looking and learning and reading and talking, and I’ve got a lot to say. I just need the time to write it down, and I will, starting tomorrow. No, really I will.

In the meantime, you need to ask yourself this — are you ready for an affiliate program, or Internet Advertising in general? I put together four questions you should ask before you embark on your affiliate program or any Internet advertising.

Before I get to the four questions you should ask before you enbark on your affiliate program, I am going to review two concepts that I use often here on Affiliateblog. The first is what I call the macro view of your Internet presence:

Incoming visitors -> Internet Presence < - Sales or Actions

You are really running two campaigns with your Internet presence -- the first campaign is concerned with getting visitors to the site, and the campaign is ongoing. The second campaign is to get those visitors to do something. That something may be just to spend more time at your site, or it may be to sign up for something or buy something.

The other represents the process of Internet advertising:

Impression -> Click -> Action

Most affiliate programs pay publishers in the last part of the process, the Action. I’ll be using both of these concepts in my questions. So here we go…

1. Do you know enough about your visitors?

There are literally thousands of affiliate programs out there. While some affiliate marketing hubs are experimenting with context-sensitive serving of affiliate banners and banner rotation on affiliate sites, YOU will be the one to decide what kind of products and services you want to offer your visitors. This seems like a minor detail, but it is a major factor in your success.

If you haven’t already, take a look at the stats for your web site over the past month or so. Where do your visitors come from? Have you paid for Google, Yahoo or other search engine traffic? What are the keywords that people used to get to you? More complex and specific search terms tend to result in more immediate conversions, while broader search terms may result in sales later. If people get to your site using what you believe to be broad search terms, you need to be sure that the cookie life (the amount of time that passes between someone from your site visiting the affiliate merchant’s site and the sale) is long.

Do you have textlinks or other advertising on other sites? Do you know the demographics of the visitors from those sites? Have you spoken to the webmaster, owner or manager of the sites on which you advertise and asked him or her about their visitors? Do you know the websites? Have you visited the sites that advertise on the same sites as you? When you investigate all of these things a profile of the visitors to your site should begin to emerge.

Which search engine brings you the most traffic? If it’s Google, the user is slightly more apt to be male, and in the middle (of MSN, Yahoo and Google) as far as propensity toward buying something (42% more likely than the average user). There’s a terrific article on marketingvox.com if you want to see more details. You can also find some interesting demographic info on the major search engines from AQABA.

You should pay particular attention to the domains of your visitors. If you have a lot of AOL traffic for example, you should consider that the profile of the average AOL user is 35 or older (77%) and married (62%).

If you have trouble with textual representation vs. graphical representation (as I do), there is a terrific product called VisitorVille that takes your web logs and animates them. The text is represented as pictures (buildings, people, buses for the search engines, etc). You can see it here. Disclaimer: I am a VisitorVille affiliate.

After all this you should be able to sit down and come up with the profile of a typical visitor. This profile should hopefully include estimates of age, country of origin, education and income.

Try to think like your visitors. Try to anticipate their interests and the products and services they might want to purchase. Affiliate programs raise the bar from PPC — your payment comes at the end of the Internet marketing process (the Action) rather than at the beginning (Impression or Click) like Google Adsense or Doubleclick. You need to apply more brainpower to the process, and you’ll make more money if you do it right.

2. Is your site perfect?

You’re asking someone to buy something from your site. If the pages have sloppy html code, broken links or instability from a bad Cascading Stylesheet, it makes you look cheesy. We’ve all been uncomfortable buying something off a cheesy website. You don’t want to be that website.

Let’s start with the html code. Are you sure there are no errors in it? Have you used an html checker like the one at W3C? I find mistakes in my code all the time. Unless you check your code on several browsers in several resolutions you might not catch an error. The validator will. If you use Cascading Stylesheets you should also visit the CSS Checker.

Speaking of validators, you should check your links often. W3.org also has a link validator.

The site should also be optimized for search engines, be easy to understand and navigate, and should have a sitemap for people (and spiders) to find their way around. You should have had ten of your closest friends take a look at the site and give you their feedback, and you should always listen to unsolicited comments from users with an open mind and place value on them. If someone takes the time from their busy day to send you an email about your site, they feel strongly about it and you should take a close look at what they’re talking about.

Understand that if your Incoming Visitors campaign is not working right, you’re wasting your time with your Sales or Action program.

3. Do you know what kind of ads you’re going to use, and where the ads are going to go?

People have been ignoring banners for ten years. That’s why they shake and make sounds (someday I’ll tell you about the screaming match I had with a creative director the day we put out the first talking banner ad) to try to get your attention. Where you put it on the page is going to make a huge difference. Briefly — banners need to go somewhere the eye naturally rests (next to the masthead, near the navigation, at the bottom of the page).

Placement of any ads is a huge part of getting them noticed or clicked.

A lot of people (including me) believe that text ads should be placed at natural breaks and be close to the same in text size and color as the text. You need to surf around and look at where people place their ads, and you need to figure out where you think they would work on your site.

If you plan to create pages for some of the products you endorse (a great idea), you need to figure out how prominently you want to place the advertising. Most people won’t buy something if they believe you’re shilling for a particular company. They will buy from someone they believe honestly endorses the product or service. You need to figure out how to keep the distinction.

4. What’s your hunch on the right kind of offers for your site?

I ask this question a lot. Now that you have a better idea of the demographics of your visitors, try to decide on which action you think they would be more apt to take — pay-per-lead, pay-per-sale or even pay-per-click (hard to come by) on your site.

If you have a general interest website that gives away free stuff it’s probably going to be difficult to sell people products from that website. It might be smarter to try to get them to sign up for a free products newsletter from one of the affiliate programs, or you may want to look for offers that target the age group of your site rather than offers that target a specific interest. You might be looking for smaller-ticket sales or only leads. Leads get the user to the end of the advertising process chain, but require less of a commitment.

Try to come up with the four, five, six or fifty ways to slice this all up, by type of action, by type of sale or lead, or any other way you can come up with. Then you can go out and find the different offers that might appeal to your visitors. When it comes time to place the ads, try to put different ads in similar spaces on the same pages, and see how they do.

Get your questions answered and you’re ready to take the plunge into affiliate marketing.

10 Fast Track Ways to Getting Your Customers Opening Your Emails And Buying From You!

Half the battle won in advertising online is getting your ads noticed so that they have impact and create desire and urgency to push the reader into taking the necessary action.

Your subject line will determine whether or not your ad gets read.

Here are 10 ways to increase the chance of your ad getting read:-

(1) Ask people a question in your subject line. School has trained us to automatically answer questions.

(2) Use the word “free” or “fre^” to entice your targeted audience with free information, a free download, free software or a free trial.

(3) Put a smile in your subject line :O). When dealing with people face to face it is easy to respond to someone else’s smile. Online, smiles can’t be seen so add an online smile at the beginning of your subject line.

(4) Be realistic in your claims. People’s inboxes are filled to the brim with promises of millionaire status in 180 days. Be realistic and downplay the income potential. Besides, some people are only looking for a few hundred extra dollars a month, not hundreds of thousands of dollars a year, so make your offer enticing to all.

(5) Avoid using all capitals in your subject line. It is difficult to read and online it is also considered shouting so just capitalize the beginning of every word.

(6) Draw attention to your subject line by starting with the word “stop”. People have been trained to stop and listen when they see that word.

(7) Use extra white spaces in your subject line to create eye-catching gaps between your words and your letters.

(8) Be creative in your use of capital letters and lower case letters in your subject line.

(9) Capitalise Key words in your subject line to add emphasis.

(10) Be detailed and specific. For example, 365 days sounds much more than 1 year. $100.00 a day is more specific then thousands of dollars a month. Add 100 subscribers a week is better than grow your list.

****** Bonus Tricks Of Ad Gurus ******

(1) Keep your classified ads punchy and to the point by using telegraphic sentences. Get paid on 6 levels, unlimited width, $30 cash per referral… (2) Be artistic by putting “ “, * *, ~ ~, << >> around your headline. This draws the reader towards your ad and not someone else’s. (3) Word your advertising as a testimonial. It instantly creates credibility to your offer. For example, “Webmaster reveals how to drive traffic to your site in 5 minutes a day”.

SIDEBAR: If your budget is tight don’t blow it all at once. Start with free ads to track your ad writing skills and when you get more confident and are producing results move up to classified ads, top sponsor ads, regular ads, and finally the ultimate ad of all, the solo ad.

10 Best Tips to Write Effective Emails

Nowadays, we communicate more and more through email. We use Email communication to write something to friends, relatives, colleagues or clients. Whoever the recipient of your email, it is becoming very important that you write email effectively.  As you know, by writing effective email, you can save your time, other person’s time and you can win more trust & confidence from the other end.

Give Reply of Email As soon as Possible

More and more people contact each other through email. Even if they mention directly or not, they expect prompt responses. One of the study by Jupiter Research indicates that 35% of customers expect a reply within six hours, an additional 55% expect a response within 24 hours. Though many people focus on response time, content is just as important. The same study indicated that lack of a thorough response (45%) will cause on-line customers to view a company negatively when considering future purchases.

Learn the art of writing Email

Poorly crafted emails will generate additional emails back & forth, which potentially eating up more of your time. Worse, they can drive unnecessary calls to your most costly channel – your phone. And at that point, customers are bound to be angry and frustrated.

Here are some tips for writing email responses that are both thorough and appropriate:

1. Format your response so that it’s easy to read on a screen. Do not write email using very long sentences, which are lengthy horizontally. Each line must be short. Ideally, write 5-6 words in each line only and not more than that.

2. Make sure the subject line is concise and meaningful to the recipient…not just a generic
             “Response from Marketing Team” But also be careful that it doesn’t look like spam.

3. Have one subject per paragraph. Mention this separately by blank lines, so that its easy to read and understand.

4. Be brief. Use as few words as possible to convey your message. More is not better when
              it comes to email. An email is not perceived as an electronic letter.

5. Use simple, declarative sentences. Write for a third or fourth grade audience,
             particularly if you’re creating templates that are sent automatically. You do not know the
             education level of your sender or the sender’s level of comfort with the English language.

6. Be sensitive to the tone of the original email. If the sender is upset because of an error on
             your part, acknowledge the error. Clearly state what you are doing to correct the situation.

7. Make sure you answer all the questions posed in the original inquiry. A partial answer
             frustrates the sender and results in additional contacts. It also makes the company sending
             the response look inept.

8. Make it clear what actions you will be taking next and when the writer can expect the
             next contact from you.


9. Don’t ask for an order number/case number or any old information which you remember out of your mind only when one is included in the original email…sounds pretty basic, but sometimes people miss very obvious info in email.

10. Don’t  just tell the sender to go to your web site. In many cases, they have already been to
the web site and couldn’t find the answers they were looking for. If you want them to go
             back to the web site, provide a direct link to the exact information the reader needs.
             For more information visit on: http://www.infotrex.com


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6 Eye Grabbing Subject Lines

Your subject lines plays a crucial role in any email campaign ads whether you're using safelists, autoresponders, ezine solo ads or any opt-in list where email is involved. Your subject line will make or break your return on your investment so make sure you get their attention first.

Here are six headlines that have worked for me in the past which I'm sure will work for you too.  The technology will always change but peoples desire to succeed and curiousity will not.

1. Promote Your URL Here - Free!

For whatever reasons, I've had so much success using this subject line when promoting free classified sites, safelists, and those viral ad boards.

2. Hi, My name is Paul

This works simply because it raises prospects curiosity. I'm always a sucker for this subject line. Who's this Paul anyway? I've had succeess with this using ezine solo ads.

3. I need your help, please?

There's something about being a human, always wanting to help another human being, It's hard to explain, it just works.

4. Bob, I haven't received your shipping address yet.

What! my shipping address? why do you need my shipping address for. This particular subject line really piqued my interest. If you are sending post cards to your members or prospects, this will improve your sales especially if you personalize it.

5. How my site got listed #1 on Google, for free!

This one made several sales from Trafficswarm traffic exchange program when I was promoting an affiliate program about search engine e-book. Even made more sales with ezine solo ads using the same subject line.

6. Paul, Please accept my sincerest apology.

When I saw this subject line from an email, my first reaction was, "who/why/what are you sorry about?...huh?" Exactly it got my attention and my curiosity.  The sender was apologizing for not sending that email sooner which was about a new traffic exchange program. Good grief.

In conclusion, make your subject line so compelling that it's almost irresistible for your prospects not to open the email message.  If you can hypnotize your readers with cleaver subject lines, you are half way to making a sale. Also when  people can recognize where that email message came from, that will help getting your email message open as well. Don't use fake names, use your real name instead.

Of course, I am not recommending that you use any of these headlines if they are not true in relation to the content of the e-mail message. If you rely on deception in e-mail marketing, all you will do  istarnish your reputation
and your credibility.



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The Best Kept Secret of Email Marketers

A popular way for companies to communicate directly with consumers today is to use email. Email serves a variety of functions including sales promotions and being a means of education about products and services. Messages also can include branding with logos and/ or tag lines, and they can offer direct response tools like reply links, emails, telephone and fax numbers.

Basic email message writing comes across much better with skill that can be learned. Main focus should be placed on the tone of speech and grammatical language in the body of the message.  Here are some points which should be remembered for writing the email.

The subject line should be exciting, making the reader want to open the mail and read the further text.

Keep the subject line brief.

Make sure to include details about the sender to comply with spamming laws. Check spamcop or other “anti-spam” sites in your favorite search engine for more info.

Develop the body of the email; i.e. the message, with a good introduction followed by well-described paragraphs.

Avoid hype and misleading readers.

Use your email spelling and grammar check tools. And don’t “shout” or use all capital letters.

Practice and read emails that come your way. Learn to write messages that you’d like to receive and improve your communications.

When you create email messages to send, do like the Boy Scouts and “Be Prepared.” Prepare with a small arsenal of marketing tools to use in advance as follows.

Marketing Tools

Folder – create a folder on your computer & in print form for “email marketing” and keep ideas you have for future campaigns there. Save favorite emails there you get from others, too, as inspiration. You can use these as templates to create your own unique messages.

Headlines – Start a Microsoft Word or text document where you list favorite headlines and ideas for future headlines.

PS – People like to head straight to this area first, many gurus say.  So Create a document in your email marketing folder with favorite “PS” remarks; special sales, freebies, etc.

Guarantee – Ditto with guarantees. Which guarantees are listed on items you’ve purchased recently? Use these as starters. They attracted you!

Reference Guides – Keep handy reference sites like Dictionary.com or favorite encyclopedias book marked in a special Favorites folder on your computer. Keep print editions available nearby, too!

With the right bunch of marketing tools gathered ahead, you can “Be Prepared.” Start gathering your arsenal for great email marketing campaigns.

The main way to communicate effectively via email is to target the right audience with your message. This largely depends upon what you are trying to sell and to whom you are trying to sell.

Email writing should hopefully have one or more affects on the readers.  Recipients should feel the satisfaction of reading the message and want to continue reading, like in further messages you send later. And / or they should want to follow up directly for more information or to purchase.  For this the writer must imply some techniques for making the writing more effective.

Basic Outline - Begin with a basic outline; an opening sentence that leads into your opening paragraph. Then discuss no more than 3 main points. And end with a close and invitation to purchase, visit a website for more information, instructions to sign up for a freebie or other direct response.

Eye-Friendly - People see a lot during each day. So make your message clear and make it stand out. Keep sentences short & to the point. And use bullets and headings.

So avoid as many negative responses as possible when readers get your email messages. Instead of readers asking to unsubscribe from further messages and / or delete the ones you’ve sent, practice effective skills in your communications.


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6 Eye Grabbing Subject Lines

Your subject lines plays a crucial role in any email campaign ads whether you're using safelists, autoresponders, ezine solo ads or any opt-in list where email is involved. Your subject line will make or break your return on your investment so make sure you get their attention first.

Here are six headlines that have worked for me in the past which I'm sure will work for you too.  The technology will always change but peoples desire to succeed and curiousity will not.

1. Promote Your URL Here - Free!

For whatever reasons, I've had so much success using this subject line when promoting free classified sites, safelists, and those viral ad boards.

2. Hi, My name is Paul

This works simply because it raises prospects curiosity. I'm always a sucker for this subject line. Who's this Paul anyway? I've had succeess with this using ezine solo ads.

3. I need your help, please?

There's something about being a human, always wanting to help another human being, It's hard to explain, it just works.

4. Bob, I haven't received your shipping address yet.

What! my shipping address? why do you need my shipping address for. This particular subject line really piqued my interest. If you are sending post cards to your members or prospects, this will improve your sales especially if you personalize it.

5. How my site got listed #1 on Google, for free!

This one made several sales from Trafficswarm traffic exchange program when I was promoting an affiliate program about search engine e-book. Even made more sales with ezine solo ads using the same subject line.

6. Paul, Please accept my sincerest apology.

When I saw this subject line from an email, my first reaction was, "who/why/what are you sorry about?...huh?" Exactly it got my attention and my curiosity.  The sender was apologizing for not sending that email sooner which was about a new traffic exchange program. Good grief.

In conclusion, make your subject line so compelling that it's almost irresistible for your prospects not to open the email message.  If you can hypnotize your readers with cleaver subject lines, you are half way to making a sale. Also when  people can recognize where that email message came from, that will help getting your email message open as well. Don't use fake names, use your real name instead.

Of course, I am not recommending that you use any of these headlines if they are not true in relation to the content of the e-mail message. If you rely on deception in e-mail marketing, all you will do is tarnish your reputation
and your credibility.

Learn how to to make your fortune on-line and successfully run your digital marketing campaigns  visit WWW.HARRISONKENYON.COM now

19 Rules For Writing Killer Headlines

Following are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter.

1. Your headline must offer somethign that your target market wants very badly.

2. Your headline must include something of self interest to the reader.

3. If your product is new or improved, say so in the headline.

4. Do not just invoke curiosity in your headline, you must also include something of interest to the reader.

5. Avoid negativity in your headline. Always turn the negative into a positive statement.

6. Your headline shoudl suggest a quick and easy way to achieve the benefit(s) stated.

7. Your headline should be believable.

8. Determine what would make you buy your product, and then try to incorporate that idea into your headline.

9. Avoid making your headline so short that you don't get the main point across.

10. Avoid clever headlines that makes the reader think "how clever." Cleverness rarely gets people to read your web page or spend money.

11. Avoid headlines that sound dead, or like they should be at the bottom of the statue like "To Server Humanity Better..."

12. Suggest in your headline that your copy contains useful and valuable information.

13. Use your headline to reach out and grab the reader's attention.

14. Avoid hard to grasp headlines that require the reader to think about what you are saying.

15. NEVER trust your own reaction to your headlines. Instead, get the reaction of someone else.

16. If you emphasize a word in your headline, make sure that word means something and is important.

17. Remember that large type words act as a stopper. They get people to stop and pay attention, so choose the best words that will get the most attention.

18. Don't let an artist or layout person decide which headline words to emphasize. An artest thinks in terms of color contrasts and tones, not in terms of making money!

19. Avoid writing an ad that attracts the wrong people. Make sure your headline attracts the people that are most interested in what you have to offer.

If you will follow these simple guidelines for writing your headline copy, you will be more likely to have a successful headline and a successful ad! Take some time right now and look back over these guidelines.

Then, try to write your own headlines. When you have a few that you think are wonderful, run them by a friend. If that friend asks to see the rest of your copy, you know you have written a true killer headline.

Learn how to to make your fortune on-line and successfully run your digital marketing campaigns  visit WWW.HARRISONKENYON.COM now

5 Essential Qualities You Need for Explosive Success in Affiliate Marketing

In general, there are two types of people. Those who like to take charge, who want to lead and command, and who are willing to take responsibility for their actions. Then, there are those who are a little more timid, and a lot more reluctant to blaze their own path; they're happy following the crowd.

The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands. Such are the kinds of people who are destined to excel in a home based business such as Affiliate Marketing. Even if they don't already possess the five "must have" traits to become hugely successful as affiliates, they're predisposed to being able to acquire these traits more easily than the average Joe.

They have the desire to maneuver the ship themselves, of being able to be the ones to take it anywhere they want to. Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the power to steer it themselves is what makes them actually want to do it.

Maybe this is the reason why more and more people are turning to one of the most popular businesses around, affiliate marketing. It's because in this business, there are no bosses cracking their whip to order the employees around.

There are no deadlines to meet and no piles of work to be finished by day's end. In order to succeed in this fantasy-like perfect business, you need only be armed with the necessary tools.

  Just what are the things needed to be able to succeed
  in affiliate marketing?

  What kind of drive must you have within yourself to be
  able to do well in this industry?

There is a lot of competition in affiliate marketing, and to be able to rise above the norm and get propelled forward, you have to be equipped with just the 'right stuff'.

There are five essential things you can't do without if you want to achieve glory in this business. Let's have a look at each of them in detail.

          A DESIRE TO LEARN

The very first quality you must possess is the desire to learn, along with the willingness to be trained.

Treading through unfamiliar territory is scary stuff, if you're lacking in what I like to simply call the proper equipment. This is a combination of the right mindset, the appropriate attitude, mixed with a pinch of a strong work ethic.

As a beginner, you have to be willing to keep your eyes and ears open, using the experience of others to learn the tricks of the trade as you go along.

One of the best ways to do this is by frequenting Forums that specialize in Affiliate Marketing, reading others members' posts and asking questions yourself. Devour everything that pertains to getting ahead in this business; the equivalent of an MBA degree is available to you in these Forums - and, at just the right price. There's no substitute for this kind of hands-on-learning.

          INVEST TIME AND EFFORT

The second quality one must possess is the willingness to invest time and effort in growing your business, even if direct results don't seem readily apparent. Although weeks may pass by without good news, it's important for anyone who has his/her foot in the business to hold on and wait.

Resist throwing in the towel prematurely. This is the core quality that will help keep you on course despite any discouraging setbacks you may run into.

          UNWAVERING DETERMINATION

The third quality you must possess is an unblinking determination. If you want to conquer the affiliate marketing world, you must have the ability to push yourself ahead. The ability to motivate yourself into scaling greater and greater heights will determine the kind of future you create.

Never knowing when to quit is an attribute that each and every beginning Affiliate Marketer needs to have in bunches. In fact, in any endeavor, this persistence that screams to the world "No, I won't budge!" is what distinguishes the winners from the also-rans.

          YOU MUST BE DISCIPLINED

The fourth quality you must have is self-discipline. If you teach yourself to work everyday with all the energy your heart can muster, then you're closer to achieving whatever goals your mind can conceive.

Once you start to slack off, the whole house of cards you're building begins to shake just before it crumbles. There's no room for 'goofing off' when you're running a home based business.

          THE QUALITY OF OPTIMISM

The fifth and last quality you must possess is optimism. Negative attitudes, whether your own or someone else's, should never discourage an affiliate marketer from pursuing his/herdreams in order to make life better for himself, and for everyone else who matters to him/her.

Your attitude toward the business should always be proactive, because you have to realize that you're the captain of your own ship and the master of your destiny.

The ingredients that lead to success in a business such as affiliate marketing are diverse and manifold, but the most important thing anyone needs to make it big lies in yourself alone.

It's that very desire which burns in your heart that's the fuel which will keep the engine going.

Affiliate marketing is all about putting your fate into your own hands. The right attitude is the key to being able  to steer your ship into that part of the ocean where serenity and smooth sailing can be found at last.

8 Strategies To Catapult Your Copywriting Skills To The Next Level

I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going.

You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention.

So without further ado, here they are!

Number one:
Always write your sales letter with the individual in mind.

Whenever you’re writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person.

Number two:
Pull them in with the first line.

You’ve got to create interest with the reader, the very first line that they read.

Number three:
Use bullets.

People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a heck of a lot easier. So use them.

Number four:
Just let it flow.

When you’re starting to write a letter, it is very difficult to just start from top to bottom and write everything. When it comes to writing it and actually putting everything down in order, I want you to just write as it’s coming out. You’re going to have moments when inspiration hits you and your pen is going to go like crazy or your fingers are going to go like crazy on the computer keyboard, and I want you to just let it flow.

Number five:
Write like you speak.

I briefly touched on this in one of the earlier points. But it’s much easier for you to envision that you’re communicating with one individual as though you’re having a conversation with that person, because when that person reads your sales letter or your E-mail, they’re going to feel like you’re talking right to them, and that’s exactly what you want.

Number six:
Make your communication easy to read.

What I mean by that is use short paragraphs. Use pictures. I want you to bold certain things. I want you to highlight important areas.

Number seven:
I want you to stress the benefits and not the features.

I want you to put yourself in the shoes of the person reading your communication piece
The number one question that they’re going to be asking is: What’s in it for me? You have to address those things, and you’ve got to stress the benefits of your particular communication piece that you’re trying to use.

Number eight:
I want you to keep the reader interested.

How do you do that? On a sales letter there are a ton of ways that you can keep the reader interested, and I’m going to give you a few of them right now.
-     You can use graphs.
-     You can use pictures.
-     You can use audio.
-     You can use video.
-     Another one that people love to see are testimonials.
-     Another one that you can always use is giving examples of proof.
-     Do you have checks?
-     Do you have screen shots of people registering for certain things?

Whatever you’re trying to sell or promote, I want you to give proof that it works or that it would provide benefit to the person that is reading it – screen shots, pictures, testimonials – these are all great things of proof.

So there you have it… 8 quick tips to improve your copywriting skills. This is not the be all and end all of copywriting techniques but they will definitely help you jump over some of the hurdles that are standing in your way!

If you want simple effective digital marketing e-courses that help you build authority, increase your targeted traffic and build a social media following a rock-star would envy you need to click here now

5 Must Have Questions In A Sales Letter

People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isn’t delivering a good impression, no one will be going to buy your cars.

Thus, you must make sure that your sales letter have answers to the most basic questions, and instill interest in your visitors towards your product just with these five specific questions:

1. What’s in it for me?
The number one rule of salesmanship – people only buy for one reason, which is for getting the results from a product, what they will receive out of it. To achieve this, you must be quick in catching their attention since the beginning with your headline. Create a very convincing headline and tell your visitors what they will get in one shot through your headline.

2. How will my life be better?
This is where you have to understand the emotional appeals that attract your prospects like moths to a flame. Do they want to become richer, smarter, better looking, thinner or more popular? Do they want to save time, money or effort?

Study your niche market until you know what emotional buttons to push and you’ll see a huge increase in your sales instantly. Use their desires to attract themselves, that’s where you will get them nodding their heads and continue reading right until the end.

3. Why should I trust you?
People are skeptical when it requires them to take out their wallets in order to buy a certain product. You need to clear their doubts by providing positive testimonials from your previous customers and emphasize the benefits of your product.

If you don’t have testimonials for your product, search for forums related to your niche and offer to give a complimentary copy in exchange for a testimonial – usually you will get a hot response in no time.

4. What will happen if I say no?
You are not going to let them say no, that’s it. Remind them about the problems that they are having, the frustrations, how much money will they lose, or how sad their lives are currently – and tell them how they can change all of them in one shot, just by a small investment in your product.


5. Will I be stuck with your product?
This is where you seal the deal. Tell them that you provide a 100% satisfaction guarantee, they must get it now. The most important thing is to make them buy, and the rest depends on their choices. 70% of the people who purchase a product will not refund it unless they have seen something similar before or they’ve planned to only “borrow” it since the beginning.

When you have all these points to answer your prospects’ questions in your sales letter, not only will you gain an unfair advantage over your competition but also let your prospect know that you care about their problems and you have the solution that they need.


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Website Promotion Strategies That Never Go Out of Fashion

The success of an Internet Marketing Website depends to a great extent on the targeted traffic the website is able to generate. This is where the Website Promotion Strategies adopted by the webmasters play a very significant role in boosting their sales and popularity. The consequences of neglecting these website promotion strategies means only one thing. You loose to your internet marketing competitor.

The more number of website visitors you are able to attract by promoting your website, the more chances you have of benefiting from their visit. Promoting your website methodically and systematically over a period of time by following the 7 Website Promotion Strategies enumerated below will help you build a substantial following of loyal visitors and customers you have been longing for.

1. Grab users when they are looking out for Topics and Products:

The internet is chock-a-block of people searching for topics or products. If your website is most relevant to what they are searching for, and has very useful, valuable and unique content then they will find you. A constant review and updating your website is absolutely necessary to keep your website visitors interested in your site.

2. Emails:

Emails are considered to be the most effective way to get repeat visitors to your website and also get new customers. This can be done by having a newsletter and organizing an opt-in list.

3. Getting users and visitors to Promote your Website:

A way to get your users and website visitors to promote your site is to get them involved. This can be done in two ways. One is to provide a “tell a friend” image in your site and request them to email a friend if they liked you website or product.

The other way is to obtain referrals from your users or clients. Referrals are one of the best Website promotion strategies adapted by top marketers.

4. Getting visitors to "Bookmark".

Encourage visitors to add your website to their "Favorite" list or "Bookmark" your site, thereby creating opportunities for return visits.

5. Taking Immediate Action:

Another strategy to adopt is to encourage your website visitors to take immediate action by "clicking" or "requesting" when the information in the ad. or email is fresh in their minds.

6. Avoid Graphics and Delayed Actions:

When users appear on your website and click on something, they should know what they are in for. Vague section heads, only add confusion and desperation in the minds of the user. Always be very clear when naming section heads and other links. Also avoid having too many graphics.

7. Freebies and Special Promotions:

Giving away freebies and other special promotions whereby your website visitors could benefit financially are additional website promotion strategies you can adopt.

Most successful internet marketing webmasters adopt these website promotion strategies. They are of course done in a very subtle manner. Why not adopt these same website promotion strategies for your websites too and reap the benefits.

How to Use Joint Ventures to Boost Your Business

Did you know that joint ventures can dramatically increase your income in very little time? And, if they are done right, they can even be fun? :)

What's a joint venture?

In a nutshell, it's a partnership between two (or more) businesses that creates a win-win scenario for all. For example, joining together to offer a conference to your target market, or collaborating on a teleseminar series to offer to both your audiences. It could be something as simple as a cross-promotion of products, where each of your products complements the other.

There are three key benefits to pursuing joint ventures:

1. You can strengthen your relationship with your current clients and customers by offering them something new and of value.

2. You can leverage your time and talent by promoting someone else's offerings (while they promote yours) while still adding to your bottom line.

3. You can leave the lone ranger behind and add to your own body of knowledge and expertise by learning new ways to create and deliver your material by working with a partner.

Approach potential joint venture partners only after you've gotten to know them a bit through their work. Once you've been able to discern that a win-win relationship could be created, make certain you have an idea to offer to them that answers the question of "what's in it for them?"

Then once you've narrowed your list to a couple of people and have developed an idea that benefits both your businesses, contact them either by phone or email. Be brief, polite, and authentic. Don't push, just tell them in casual friendly terms what your idea is and see what kind of response you get. You might be pleasantly surprised.

After you and your partner have decided to work together, make sure that the terms of the agreement are spelled out in writing. Depending on the size and scope of the project, the agreement can be something as simple as a signed letter stating who will do what and how any proceeds will be split, to a more formal agreement involving your attorney's input.

But to give the idea of a joint venture a try, just start out small. Connect with someone you admire in your niche, whose offerings complement yours, and see if you can't come up with something simple to do within the next month or two. Consider writing a short ebook or offering a one-topic teleseminar. You'll each increase the size of your email list as well as add to your bottom line. Now that's a win-win!

How to Write and Sell Your Own eBook Online

So, you have a great idea for an eBook, and you want to market it. It is very easy to do these days, and can bring in some money through Internet marketing. Here are some tips in getting your eBook ready, and on the market.

Choosing the Topic

It is always easiest to write about things that you really like. This means that, unless you are a writer, that your writing will naturally be more interesting if you write about things you are familiar with like a hobby or some sport, or electronics, or business, or Internet marketing, etc. Then, you will want to look and see if there are people interested in that kind of an eBook. You can check this out by seeing what keywords are being used, or if you have a mailing list you can send them a product survey.

Write the Book

Make your eBook stand out by seeing what is on the market about that subject, and then write yours a little different to make it stand out. Also, make sure it is original. If you copy what someone else has done, it can get you in serious trouble. Stay away from that. Make a lot of white space by using subtitles (like in this article), bulleted points, numbered points, and short paragraphs. And unless, you are writing a technical manual, write using rather simple words, thus producing clarity for most people.

Format Your Book

Put your eBook together with your word processor. Make sure you have an artful cover, a copyright, your name, a table of contents that is accurate, and use a good size font, like 11 pt is good, but 12 pt may be better. Do a spell check on the book, and if you are using any URL's, do a double check on them for accuracy.

Once all this is done, you are ready to turn it into an eBook. There are two ways to do this. One way is to send it by email to an online company, and you pay them to format your book for you. The cost is low, and they can give you good quality. Usually this will be made into a .PDF format. Another way to turn it into an eBook is to buy a software program, and do it yourself. This way also works but it is rather expensive.

Market your eBook

For a small fee you can give your eBook to Clickbank, and they will set it up for you, and sell it, too. This will allow affiliates to sign up and sell your book for you. You control all the rights, and you put it on your Internet marketing website. They just collect the funds and will get a percentage off the purchase price. Clickbank handles a lot of eBooks and they do a rather good job. Of course, being into Internet marketing, you may want to do it yourself.