Using Fault Tolerant Keywords to Build Your Business

Building a business online takes a lot more than a little bit of luck to make it profitable. In fact, if you are relying on luck alone to build your business you are probably not going many places just yet. There are no rules that state you can't make your own luck in the world of Internet marketing though and one way to do that is by profiting from fault tolerant keywords.

 What are fault tolerant keywords, you ask? These are keywords that are spelled incorrectly according to common misspellings. You will need to devote some time and effort to finding the misspelled keywords and phrases that get enough traffic to be profitable for you.

Proper research can give you a good indication as to whether or not the keywords you are considering get enough traffic for the potential of profit. Transposing, or switching letter order is a common spelling error that is made. You will still need to do your research in order to find the words that are profitable. While the most common errors are those that are related to transposing “i” and “e” though there are quite a few other common transposition errors.

By using these spellings on your website or as part of your search engine optimization and article marketing efforts you can help those who have made these common mistakes find the products, services, and information you are looking for. If you are not sure where to begin, think of the mistakes you commonly make when typing. How often have you typed “teh” instead of “the” or “adn” instead of “and”? Do your keywords contain these words? If so, consider researching how often the misspelled search terms come up in an average daily search. You may be surprised by the results.

More importantly, you may be able to bring in a nice tidy profit because you were able to think outside the box a little bit in your Internet marketing and keyword research efforts. The point is, there is a market for your products and services that isn't being properly marketed to. Taking a little extra time to optimize your website for these keywords and phrases in addition to the correctly spelled versions of these words and phrases can make a huge difference to your bottom line. More importantly, it can help you build a base of loyal customers whose needs aren't being met elsewhere.

This is particularly important if you are selling products or marketing a service that needs to be renewed or has many complementary services and products to go along with it. Make sure that anyone looking for what you have to offer—even those who spell it incorrectly, have the ability to find your website and you will be able to corner a highly under served market. This means greater profit potential for you, more traffic, and the ability to create loyal and lasting customers.


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What are Fault Tolerant Keywords?

Have you ever visited a website where the common keywords were spelled incorrectly? Some people are perfectionists and will be turned off from this. Others, however, are able to find your website if you optimize for these common spelling errors as well as the proper spelling for these keywords. The reason is simple, there are many words that people commonly misspell.

There are also keyword phrases that are often searched for that aren't exactly grammatically accurate. These keywords and key phrases are commonly referred to as “fault tolerant” keywords. The savvy Internet marketer doesn't look a gift horse in the mouth. Learning to capitalize on the faults of others is a great way to bring in big business if you are willing to make the effort to optimize for these errors.

 So, what are some of the common mistakes that you can make money from? Spelling Variations Some words are commonly misspelled while others are just difficult to spell. If it's a commonly searched term, misspelled or not, there is profit that can be made by optimizing your website for that word or phrase.

Some common spelling errors you may want to consider during your keyword research include the following: double letter, adding letters, leaving out letters, transposing letters, inventing compound words or breaking apart compound words, and leaving off silent letters.

 Typos The bane of all who do business online is allowing the fingers to get ahead of the brain. Typos are very common and the mind often auto corrects and overlooks the typos on questions. Even the most experienced typists are subject to an occasional typo.

Unfortunately, these types of mistakes are difficult to anticipate because they are generally random in nature. Pay attention to your own typing and see which typos you make most commonly. If there is a pattern, it is safe to assume that you are not alone and others may share your same typo problems.

Do a little keyword research and see whether or not the search results support this theory. Substituting Letters Yet another fairly common method for misspelling keyword search terms is by substituting letters. Think of all the words that are commonly misspelled because one letter is substituted for another in that word. Believe it or not there are a lot of people who type in “fone” instead of “phone” without thinking because they sound it out in their minds.

There are plenty of words that get quite a bit of traffic in the search engines that are actually spelled incorrectly. Finding them is the first step towards making money from them. The most important thing you can do for your Internet marketing business is to step outside the traditional roles and comfort zones of brick and mortar businesses. While there are many businesses who would never dream of releasing an incorrectly spelled draft to the public you can make a lot of money online by being willing to do so.


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