Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts

Thursday, 23 November 2017

WRITE PROFITABLE CLASSIFIED ADS

                                                                                      
           






            Everybody wants to make more money.  In fact, most people would like to hit upon something that makes them fabulously rich!  And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is mail order or within the professional circles of the business, direct mail selling.

            The only thing is, hardly anyone gives much real thought to the basic ingredient of selling by mail - the writing of profitable classified ads.  If your mail order business is to succeed, then you must acquire the expertise of writing classified ads that sell your product or services!

            So what makes a classified ad good or bad?  First of all, it must appeal to the reader, and as such, it must say exactly what you want it to say.  Secondly, it has to say what it says in the least possible number of words in order to keep your operating costs within your budget.  And thirdly, it has to produce the desired results whether inquiries or sales.

            Grabbing the reader's attention is your first objective.  You must assume the reader is "scanning" the page on which your ad appears in the company of two or three hundred classified ads.  Therefore, there has to be something about your ad that causes him to stop scanning and look at yours!  So, the first two or three words of your ad are of the utmost importance and deserve your careful consideration.  Most surveys show that words or phrases that quickly involve the reader, tend to be the best attention-grabbers.  Such words as:  FREE...  WIN...  MAKE BIG MONEY...

            Whatever words you use as attention-grabbers, to start your ads, you should bear in mind that they'll be competing with similar attention-grabbers of the other ads on the same page.  Therefore, in addition to your lead words, your ad must quickly go on to promise or state further benefits to the reader.  In other words, your ad might read something like this:  MAKE BIG MONEY!  Easy & Simple.  We show you how!

            In the language of professional copywriters, you've grabbed the attention of your prospect, and interested him with something that even he can do.

            The next rule of good classified copywriting has to do with the arousal of the reader's desire to get in on your offer.  In a great many instances, this rule is by-passed, and it appears, this is the real reason that an ad doesn't pull according to the expectations of the advertiser.

            Think about it - you've got your reader's attention; you've told him it's easy and simple; and you're about to ask him to do something.  Unless you take the time to further "want your offer," your ad is going to only half turn him on.  He'll compare your ad with the others that have grabbed his attention and finally decide upon the one that interests him the most.

            What is being said is that here is the place for you to insert that magic word "guaranteed" or some other such word or phrase.  So now, we've got an ad that reads:  MAKE BIG MONEY!  Easy & Simple.  Guaranteed!

            Now the reader is turned on, and in his mind, he can't lose.  You're ready to ask for his money.  This is the "demand for action" part of your ad.  This is the part where you want to use such words as:  Limited offer - Act now! Write today!  Only and/or just...

            Putting it all together, then your ad might read something like this:  MAKE BIG MONEY!  Easy & Simple.  Guaranteed!  Limited offer.  Send $l to:

            These are the ingredients of any good classified ad - Attention - Interest - Desire - Action...  Without these four ingredients skillfully integrated into your ad, chances are your ad will just "lie there" and not do anything but cost you money.  What we've just shown you is a basic classified ad.  Although such an ad could be placed in any leading publication and would pull a good response, it's known as a "blind ad" and would pull inquiries and responses from a whole spectrum of people reading the publication in which it appeared.  In other words, from as many "time-wasters" as from bona fide buyers.

            So let's try to give you an example of the kind of classified ad you might want to use, say to sell a report such as this one...  Using all the rules of basic advertising copywriting, and stating exactly what our product is, our ad reads thusly:

            MONEY-MAKER'S SECRETS!  How To Write winning classified
            ads.  Simple & easy to learn -should double or triple your
            responses.  Rush $1 to BC Sales, 10 Main Anytown, TX 75001.

            The point we're making is that:  l) You've got to grab the reader's attention...  2) You've got to "interest him" with something that appeals to him...  3) You've got to "further stimulate" him with something (catch-phrase) that makes him "desire" the product or service.  4) Demand that he act immediately...

            There's no point in being tricky or clever.  Just adhere to the basics and your profits will increase accordingly.  One of the best ways of learning to write good classified ads is to study the classifieds - try to figure out exactly what they're attempting to sell - and then practice rewriting them according to the rules we've just given you.  Whenever you sit down to write a classified, always write it all out - write down everything you want to say - and then go back over it, crossing out words, and refining your phraseology.
                                              

Tuesday, 5 July 2016

10 Success Factors Of Wealthy Infoproduct Marketers


Why not you?  Why can't you be the next Million dollar information product marketing guru in your field?

What is it that sets us aside from a wildly successful, wealthy and highly respected information product marketing professional - or any high achieving entrepreneur for that matter?

You can't tell me this question hasn't crossed your mind a few hundred times in the last several months?

Some people never seek out the answer to such an important question.

Others think they know the answers, but continue to struggle stubborn, unwilling to admit they need help.

Still others underestimate the importance and number of factors that must be taken into account in achieving massive results within their infoproduct businesses.

10 INFOPRODUCT MARKETING SUCCESS FACTORS

While its essential that you be aware of all 10 factors and that you make progress in all 10 areas, any improvement can result in vast improvement in your results.  Rather than being overwhelmed by this extensive list of factors, focus instead on making small improvements in each area as the roadmap to building your own information product marketing empire.

SUCCESS FACTOR 1: Set a target that is on the upside of realistic.  Ok, so you've heard this one before, but it bears repeating. Setting targets including lifestyle, health, income, time off, material purchases are all important.  While these must be achievable, they must also stretch the limits of what you may judge as achievable today.  You need to be aggressive.  Do not stop at setting targets however - a target without the other success factors will do absolutely NOTHING toward improving your current situation.

SUCCESS FACTOR 2: Know Your Big WHY!  Once you have decided on your targets, ask yourself why you have set each target.  Its a good idea to write down each of your targets and beside each one write 1-3 reasons that really hit you emotionally as to why you want to achieve those goals.  You will need to draw on these higher purposes many times as you build your business - eventually it will become automatically engrained and you won't have to think about them.  In the beginning though, you need to really dig deep to find the big WHY and refer back often.

SUCCESS FACTOR 3: Fearless Against Failure. Even though I practice this principle regularly, I still am amazed at how fearlessly information product publishing top guns are at trying new things, changing their direction, renewing their business, testing their actions.  The real secret is to fail often and fail big, from each failure comes an insider's understanding that eclipses what anyone else in the market knows.  By failing bigger and more often than the rest of your market, you will gain a huge advantage over your competition who will not be able to keep up with you.

SUCCESS FACTOR 4: Think For Yourself. If you look to the top 2% of successes within any business, they get there by leading, not by following. Be creative, do not only rely on other people's information to build your business.  Standing out from the crowd, being a leader means by definition that nobody else has done what you aspire to - so why look to someone else for all the answers?  Mentors are good - they help steer you in the right direction and help fill in the blanks, but you must think beyond current methods and knowledge to create your own path

SUCCESS FACTOR 5: Be Committed.  You may want to see short-term results, but for highly successful entrepreneurs, they like to see constant growth in momentum and growth.  This requires skills such as focus, ways of dealing with stress and boredom, flexibility to change direction when the market does and seeing yourself as a longer term builder of value rather than someone who enters a market to take advantage.

SUCCESS FACTOR 6: Be Action Oriented - Not A Perpetual Planner.  This one factor alone separates high achievers from low achievers.  Low achievers spend 90% of their time dreaming and less than 10% of their time acting.  They continue to wish and dream, their definition of success is to be able to set targets, plans and goals.  High achievers spend 10% of their time planning and 90% of their time acting.  They get their satisfaction from seeing results and understand that plans need to be changed based on feedback from actions.

SUCCESS FACTOR 7: Have a Wealth Mentality NOT Desperation Mentality.  Your market has a way of spotting desperate entrepreneurs who make decisions based on short-term goals, and that impacts trust leading to poor results.  Alternatively, if you truly feel blessed, know that success will come to you in time, make decisions based on the premise that giving will ultimately result in more wealth for you - you will attract positive results.

SUCCESS FACTOR 8: Know Your Strengths - And Weaknesses.  When I first started out, my strength was in understanding the psyche of a market such that I could easily find product and service opportunities - but packaging information and presenting it to my market was something beyond my skills at that time.  So, that's where I got better - I focused on learning, sought out a mentor, followed the leaders that were experts at marketing online and learned how to combine what I quickly learned with my expertise to earn a fortune.  If you know where you are strongest, and focus on filling in the gaps of where you are less strong, you will achieve success much faster.

SUCCESS FACTOR 9: Live outside their comfort zone.  Great things happen when you extend yourself beyond your comfort zone.  If you fear public speaking, then at some point that will impact your business and you'll need to learn how to overcome that fear.  If you fear writing, then you'll need to look for alternatives because writing is an essential skill for your business.  Be conscious of what built-in factors block you from achieving greatness.  Learn to recognize your own reactions to fear, allowing you to know when it gets in the way and how to control it allowing you to break through to the other side.

SUCCESS FACTOR 10: Stay healthy.  Health is both physical and mental.  Growing any business venture is an endurance test, are you ready both mentally and physically for the journey?  If you have bad habits now, when you find yourself inside the tornado of a successful, thriving, growing and changing business - can you handle it?  If not, get rid of those habits now - it will pay off dramatically in the future.

I bet you hadn't thought there were so many success factors underlying high achieving information product entrepreneurs had you?

Remember, its not about mastering each of these factors, but rather its knowing they are all important as you build your information product marketing business.  Each day, pay attention to the factors, make small, gradual improvements in each area and you will see the rewards.

After all, there are reasons why you see 2% of any business rise to the top, achieving the ultimate rewards.  Now you have the 10 factors that you can control on your way to the top.

Friday, 27 May 2016

5 Ways to Increase Targeted Visitors...That Really Work!


I have talked to a number marketers on the Internet and by far the biggest reason most of them haven't made money is because they don't bring enough  targeted visitors to their websites. I am not saying they don't know how to bring target visitors to their site, because I am sure many of them do. What I am saying is that most marketers are not willing to put in the effort it takes to drive massive amounts of traffic to their sites.

No one likes to admit it, but let's face it most of us are lazy, we are always looking for an easier way to do things. There is nothing wrong with that, but there are some things that just have to be done a certain way and there just isn't a short cut.  When it comes to targeted traffic we have all looked for an easier way. I tried auto traffic exchanges, it doesn't get much easier than that. Would you like to guess how many products I sold using auto traffic exchanges. Don't waste your time guessing I have never sold a product using auto traffic exchanges and don't remember ever selling a product using manual traffic exchanges for that matter. I am not against using traffic exchanges they have their place, but selling products is not one of them.

You are probably thinking when is he going to get to the 5 ways to increase targeted visitors. I am getting there, but you need to understand the 5 ways are important, but the reason you are not making money is not because you don't know the 5 ways to bring targeted traffic to your site, the reason you are not making money is because you don't believe they work. You may have tried a few of the ways to get targeted traffic, but never put in a lot of effort or did it the way you wanted to do it because doing it the way you were told to do it would just take too long. The people that will make money after reading this article are the people that have a burning desire to make it no matter what the cost, and no matter how much time it takes. The people that came to the Internet looking for an easier way to make money than going to a dead end job will have to wake up and realize that making money on the Internet is not a lot easier than going to that job. Those that accept that and stop looking for the easy way to make money will benefit from this article.

5 Ways to Increase Target Visitors

1. Writing Articles

2. Search Engine Traffic

3.Posting In Forums

4. List Building

5.Viral Marketing

An article is restricted to a certain number of words so I can not tell you exactly how to use the 5 ways to increase targeted visitors, but you can find that information at any marketing forum for free, one I use a lot is The Warrior Forum. I hope you noticed that most of the 5 ways to get targeted traffic involve writing, most people have trouble writing, I have trouble with it, that is what this article is about, just buckle down and do it no matter how hard it is. Don't be like some people and write an article and say to yourself, it took so long to write this article I will just submit it to 10 article directories. You need to submit that article until your fingers can't type any more, if you will do that it can get easier, because then you will be making some money that you can use to have ghost writers write articles for you.

Good Luck!



Friday, 11 March 2016

Dealing With Those Tricky Customers



Internet marketing can be a cat and mouse game with you being the cat and the customer being a very wily mouse.  Internet denizens are a clever sort and if they see something on your web site, they will not hesitate to sign up for a membership and even agree to receive your promotional emails.  But those tricky customers have ways to dodging your email advertising so even though you think you are advertising to them, your messages are actually vanishing off the face of the earth.  So we have to be just as clever as well.

Knowing how customers think is a big part of being successful in your marketing plans.  Internet customers are just like customers in the old marketing model.  They are curious about promotions and they want to enjoy your give aways and dodge ongoing advertising.  The cat and mouse game is to get them to want your advertisements by attaching them to things they want and get them to give you their email addresses and even to add your email identification to their preferred contacts list so your marketing emails fly right through their spam filters. 

Much of what goes into web site design is making a web "place" that will draw customers to register for a "membership" or otherwise provide you with their real email address.  When you develop a system that is working with actual visitors on your web site, you can then build a mailing list that is of much greater value than any list of email addresses you might buy from a mass mailing email service.  Your email list is pure gold because it consists of real customers who actually had an interest in your web site and your product or service and who are likely to come back if your marketing is well done. Not only is that email contact list gold to you as a business, it is of great interest to other businesses in similar lines of business as you who will pay well to get their hands on that marketing email contacts list for the same reasons you value it.

However, those tricky customers of yours even have ways of stepping around your validation schemes and it all lies in the fact that anyone can set up as many email addresses online that they want.  You know from your personal use of email that you have one or two primary email accounts, probably with your ISP that go directly to your desktop email software such as Microsoft Outlook.  But most of us also set up two or three or many more other email accounts with services like HotMail, Yahoo and others.  Its easy to set up an account on these services to use for games or to register for contests.

Those alternate services are where tricky online customers can trap your emails and actually give you the impression that you are advertising to them when you are not.  A typical ploy by internet denizens is to send any incoming emails that are not personal or of immediate value to a yahoo, hotmail or other free email service.  The result is that even if you harvested their email address when they signed on for a service or became a member of your web site, your advertising emails are being "dumped" into these alternative email inboxes which the customer has no intention of keeping up with. 

The customer might check those email boxes every few weeks and just hit "delete all" on the inbox knowing that they don’t want to see any of  those emails.  And when they do that, there goes your advertising and you may never know what happened.


One way to try to bypass this problem is to make verification of email a part of the registration process.  In that way, the customer has to log onto that email box to see a verification email and hit a link in that email to validate that it is a valid email address.  But the final answer is to make your marketing emails so interesting and valuable to your customers that they don't want to "dump them" into a holding tank email because they want to see what you are going to send them.  And when you get to that level of relationship with a customer, you really do have a gold email list that will result in much higher sales for your online business.




Find out how to to make your fortune on-line selling an unlimited amount of digital information products visit WWW.HARRISONKENYON.COM now for more information.

6 Eye Grabbing Subject Lines

Your subject lines plays a crucial role in any email campaign ads whether you're using safelists, autoresponders, ezine solo ads or any opt-in list where email is involved. Your subject line will make or break your return on your investment so make sure you get their attention first.

Here are six headlines that have worked for me in the past which I'm sure will work for you too.  The technology will always change but peoples desire to succeed and curiousity will not.

1. Promote Your URL Here - Free!

For whatever reasons, I've had so much success using this subject line when promoting free classified sites, safelists, and those viral ad boards.

2. Hi, My name is Paul

This works simply because it raises prospects curiosity. I'm always a sucker for this subject line. Who's this Paul anyway? I've had succeess with this using ezine solo ads.

3. I need your help, please?

There's something about being a human, always wanting to help another human being, It's hard to explain, it just works.

4. Bob, I haven't received your shipping address yet.

What! my shipping address? why do you need my shipping address for. This particular subject line really piqued my interest. If you are sending post cards to your members or prospects, this will improve your sales especially if you personalize it.

5. How my site got listed #1 on Google, for free!

This one made several sales from Trafficswarm traffic exchange program when I was promoting an affiliate program about search engine e-book. Even made more sales with ezine solo ads using the same subject line.

6. Paul, Please accept my sincerest apology.

When I saw this subject line from an email, my first reaction was, "who/why/what are you sorry about?...huh?" Exactly it got my attention and my curiosity.  The sender was apologizing for not sending that email sooner which was about a new traffic exchange program. Good grief.

In conclusion, make your subject line so compelling that it's almost irresistible for your prospects not to open the email message.  If you can hypnotize your readers with cleaver subject lines, you are half way to making a sale. Also when  people can recognize where that email message came from, that will help getting your email message open as well. Don't use fake names, use your real name instead.

Of course, I am not recommending that you use any of these headlines if they are not true in relation to the content of the e-mail message. If you rely on deception in e-mail marketing, all you will do  istarnish your reputation
and your credibility.



Learn how to to make your fortune on-line and successfully run your digital marketing campaigns  visit WWW.HARRISONKENYON.COM now


6 Eye Grabbing Subject Lines


Your subject lines plays a crucial role in any email campaign ads whether you're using safelists, autoresponders, ezine solo ads or any opt-in list where email is involved. Your subject line will make or break your return on your investment so make sure you get their attention first.

Here are six headlines that have worked for me in the past which I'm sure will work for you too.  The technology will always change but peoples desire to succeed and curiousity will not.

1. Promote Your URL Here - Free!

For whatever reasons, I've had so much success using this subject line when promoting free classified sites, safelists, and those viral ad boards.

2. Hi, My name is Paul

This works simply because it raises prospects curiosity. I'm always a sucker for this subject line. Who's this Paul anyway? I've had succeess with this using ezine solo ads.

3. I need your help, please?

There's something about being a human, always wanting to help another human being, It's hard to explain, it just works.

4. Bob, I haven't received your shipping address yet.

What! my shipping address? why do you need my shipping address for. This particular subject line really piqued my interest. If you are sending post cards to your members or prospects, this will improve your sales especially if you personalize it.

5. How my site got listed #1 on Google, for free!

This one made several sales from Trafficswarm traffic exchange program when I was promoting an affiliate program about search engine e-book. Even made more sales with ezine solo ads using the same subject line.

6. Paul, Please accept my sincerest apology.

When I saw this subject line from an email, my first reaction was, "who/why/what are you sorry about?...huh?" Exactly it got my attention and my curiosity.  The sender was apologizing for not sending that email sooner which was about a new traffic exchange program. Good grief.

In conclusion, make your subject line so compelling that it's almost irresistible for your prospects not to open the email message.  If you can hypnotize your readers with cleaver subject lines, you are half way to making a sale. Also when  people can recognize where that email message came from, that will help getting your email message open as well. Don't use fake names, use your real name instead.

Of course, I am not recommending that you use any of these headlines if they are not true in relation to the content of the e-mail message. If you rely on deception in e-mail marketing, all you will do is tarnish your reputation
and your credibility.

Learn how to to make your fortune on-line and successfully run your digital marketing campaigns  visit WWW.HARRISONKENYON.COM now



Using Fault Tolerant Keywords to Build Your Business

Building a business online takes a lot more than a little bit of luck to make it profitable. In fact, if you are relying on luck alone to build your business you are probably not going many places just yet. There are no rules that state you can't make your own luck in the world of Internet marketing though and one way to do that is by profiting from fault tolerant keywords.

 What are fault tolerant keywords, you ask? These are keywords that are spelled incorrectly according to common misspellings. You will need to devote some time and effort to finding the misspelled keywords and phrases that get enough traffic to be profitable for you.

Proper research can give you a good indication as to whether or not the keywords you are considering get enough traffic for the potential of profit. Transposing, or switching letter order is a common spelling error that is made. You will still need to do your research in order to find the words that are profitable. While the most common errors are those that are related to transposing “i” and “e” though there are quite a few other common transposition errors.

By using these spellings on your website or as part of your search engine optimization and article marketing efforts you can help those who have made these common mistakes find the products, services, and information you are looking for. If you are not sure where to begin, think of the mistakes you commonly make when typing. How often have you typed “teh” instead of “the” or “adn” instead of “and”? Do your keywords contain these words? If so, consider researching how often the misspelled search terms come up in an average daily search. You may be surprised by the results.

More importantly, you may be able to bring in a nice tidy profit because you were able to think outside the box a little bit in your Internet marketing and keyword research efforts. The point is, there is a market for your products and services that isn't being properly marketed to. Taking a little extra time to optimize your website for these keywords and phrases in addition to the correctly spelled versions of these words and phrases can make a huge difference to your bottom line. More importantly, it can help you build a base of loyal customers whose needs aren't being met elsewhere.

This is particularly important if you are selling products or marketing a service that needs to be renewed or has many complementary services and products to go along with it. Make sure that anyone looking for what you have to offer—even those who spell it incorrectly, have the ability to find your website and you will be able to corner a highly under served market. This means greater profit potential for you, more traffic, and the ability to create loyal and lasting customers.


Learn how to to make your fortune on-line and successfully run your digital marketing campaigns  visit WWW.HARRISONKENYON.COM now

Thursday, 14 January 2016

Mega Free Digital Marketing Article Directory



You will find links to all our digital marketing blog posts and will be happy to know we are building our collection of Youtube videos so you can get your hands on even more free digital marketing advice . 

Membership Site Articles


SEO Copywriting Articles
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Wednesday, 13 January 2016

How to Use Joint Ventures to Boost Your Business



Did you know that joint ventures can dramatically increase your income in very little time? And, if they are done right, they can even be fun? :)

What's a joint venture?

In a nutshell, it's a partnership between two (or more) businesses that creates a win-win scenario for all. For example, joining together to offer a conference to your target market, or collaborating on a teleseminar series to offer to both your audiences. It could be something as simple as a cross-promotion of products, where each of your products complements the other.

There are three key benefits to pursuing joint ventures:

1. You can strengthen your relationship with your current clients and customers by offering them something new and of value.

2. You can leverage your time and talent by promoting someone else's offerings (while they promote yours) while still adding to your bottom line.

3. You can leave the lone ranger behind and add to your own body of knowledge and expertise by learning new ways to create and deliver your material by working with a partner.

Approach potential joint venture partners only after you've gotten to know them a bit through their work. Once you've been able to discern that a win-win relationship could be created, make certain you have an idea to offer to them that answers the question of "what's in it for them?"

Then once you've narrowed your list to a couple of people and have developed an idea that benefits both your businesses, contact them either by phone or email. Be brief, polite, and authentic. Don't push, just tell them in casual friendly terms what your idea is and see what kind of response you get. You might be pleasantly surprised.

After you and your partner have decided to work together, make sure that the terms of the agreement are spelled out in writing. Depending on the size and scope of the project, the agreement can be something as simple as a signed letter stating who will do what and how any proceeds will be split, to a more formal agreement involving your attorney's input.

But to give the idea of a joint venture a try, just start out small. Connect with someone you admire in your niche, whose offerings complement yours, and see if you can't come up with something simple to do within the next month or two. Consider writing a short ebook or offering a one-topic teleseminar. You'll each increase the size of your email list as well as add to your bottom line. Now that's a win-win!


Monday, 11 January 2016

How to Use Trial Offers to Increase Your Sales



Do you ever find yourself tempted to purchase something online, and even with a money-back guarantee, you're still not quite sure about handing over your cash?

Well, some of your prospects will feel the same way as they read your sales page for your product or service. Your offer sounds great, the right guarantee eliminates their risk, but they still wonder if whatever it is they are considering purchasing is right for them.

If you want to increase the likelihood that they will take out their wallet, simply offer them a free or paid trial! Haven't you loved it when you've been given the option to try something out for free or very little cost to make sure it's what you want?

By offering a trial to your prospects, you're doing two things of value for your business-building. One is that you are showing that you are confident in the value of your product to offer a trial, and the other is that you are essentially eliminating the last lingering question in your prospect's mind: "What if I don't like it?"

Allowing your prospects to decide for themselves whether or not your product or service is for them answers that question for them.

So, what kinds of products and services are best for free trials?

1. Downloadable products

If you're offering information products, like ebooks or how-to guides, you can offer a sample chapter as a free trial. If you're offering an e-course, you can offer one lesson as a free trial. If you're offering an audio program, you could offer a 15-minute clip as a free trial. You could also create an introductory component to any of these that gives solid information, but that also leaves your reader or listener wanting more.

2. Membership sites

It's common practice to offer a free, $1 or $4.95 trial for a membership site. And it's common practice because it's a very effective way to convert your trial member to a paid member. Just like your local fitness club's trial period - it's much easier to sign up for a month for a couple of bucks than to pay the entire gym membership in one lump sum or to be bound to a contract for a certain length of time before you even know if the membership is for you.

3. Physical products

Offer to send your product to your customer for a small processing fee plus shipping and tell them they have 30 days to test it out. If they don't return it within those 30 days, bill them the full price for the product (minus the processing fee, if you'd like).

4. One-on-one services

I want to make it very clear that I am not in favor of complimentary 1:1 session for any service professional. However, if you'd like to give a free 15-minute consultation to see if there's a good match between you and your prospect, that can increase your client base.

A better option is to offer a free or low-cost group session. Give an introductory talk about your services and answer questions, perhaps even offer a discount to those who sign up with you right then. This way, you're truly leveraging your time and talent by allowing your prospects to self-select themselves out without your having to go through that process individually.

Just make sure that along the way and at the end of the trail period, you convey the benefits of the paid version in all these cases. Having a quality product or service and following up effectively to convert your trial customer to a paid-in-full customer will increase your overall sales.

So, which of your offerings can you give a trial on? Choose one, create the trial, and see what happens to your bottom line.


Sunday, 10 January 2016

6 Eye Grabbing Subject Lines




Your subject lines plays a crucial role in any email campaign ads whether you're using safelists, autoresponders, ezine solo ads or any opt-in list where email is involved. Your subject line will make or break your return on your investment so make sure you get their attention first.

Here are six headlines that have worked for me in the past which I'm sure will work for you too.  The technology will always change but peoples desire to succeed and curiousity will not.

1. Promote Your URL Here - Free!

For whatever reasons, I've had so much success using this subject line when promoting free classified sites, safelists, and those viral ad boards.

2. Hi, My name is Paul

This works simply because it raises prospects curiosity. I'm always a sucker for this subject line. Who's this Paul anyway? I've had succeess with this using ezine solo ads.

3. I need your help, please?

There's something about being a human, always wanting to help another human being, It's hard to explain, it just works.

4. Bob, I haven't received your shipping address yet.

What! my shipping address? why do you need my shipping address for. This particular subject line really piqued my interest. If you are sending post cards to your members or prospects, this will improve your sales especially if you personalize it.

5. How my site got listed #1 on Google, for free!

This one made several sales from Trafficswarm traffic exchange program when I was promoting an affiliate program about search engine e-book. Even made more sales with ezine solo ads using the same subject line.

6. Paul, Please accept my sincerest apology.

When I saw this subject line from an email, my first reaction was, "who/why/what are you sorry about?...huh?" Exactly it got my attention and my curiosity.  The sender was apologizing for not sending that email sooner which was about a new traffic exchange program. Good grief.

In conclusion, make your subject line so compelling that it's almost irresistible for your prospects not to open the email message.  If you can hypnotize your readers with cleaver subject lines, you are half way to making a sale. Also when  people can recognize where that email message came from, that will help getting your email message open as well. Don't use fake names, use your real name instead.

Of course, I am not recommending that you use any of these headlines if they are not true in relation to the content of the e-mail message. If you rely on deception in e-mail marketing, all you will do is tarnish your reputation
and your credibility.


Monday, 28 December 2015

To Make Money Online, You Must Commit!




Are you completely overwhelmed by all of the money making websites and emails that you are bombarded with every day?

I know that I am.

Did you know that this is why most people will never succeed with an online business?

This is what I call information overload!

Internet Marketers count on this attribute to make their fortunes.  They know that you are looking.  They know that you are impressionable and they know that if their sales letter is strong enough then you are hooked.  Then what happens to you?

You just found the perfect product or idea, one that is guaranteed to give you the financial freedom and the wealth you are so desperately seeking.  You read through the sales page, find your excitement building, order the product or just give your email address and deep down you know that this is “the one”.

You receive the product or e-book, and then what?  This is where it ends for most people.
Before you even finish reviewing the product, provided that you even start, you move on to your next great idea.  This last “great idea” just sits on your desktop, completely forgotten, collecting virtual dust.

Your days of moving on Must Stop Now!

There are many legitimate ways to make money online and a whole lot of hype revolving around them.  Now is the time to make a decision.  You can not succeed without a plan.
Find a product--Evaluate it--Research it--Do it--Stick with it!

Do most people fail because of lack of knowledge?  Lack of ideas?  Lack of resources?
No!  Most people fail because of lack of commitment.

Everybody wants to make money online.  Everybody wants to fire their boss.  Everybody wants to work from home.  Everybody does not have what it takes.  Commitment.

You are told that you can make a fortune by signing up with such and such program.  Pay the small fee, do a few simple steps and watch the money pour in.  Bam you’re rich.

There is no such thing!

Whatever you do, whatever you join is going to take hard work, time, and commitment.
The reward, however, can be great.  You can work from home, you can make more money online than in any conventional job and you can become financial free.

It is time to join among the ranks of the successful Internet marketers.  The fact that you are reading this article shows me that you have what it takes.  Chances are that you already have an idea about what you would like to do.  Research this idea, build upon and most importantly, do it!

When you are presented with other ideas, think about how they can fit in with your current project.  If they don’t, discard them.  If they do, then pick out the useful parts and utilize them, ignore the rest

This article is not to sell you on any program.  I am not trying to pitch the next big thing.  I am trying to have you reach deep inside of yourself and to have you make a decision on what to do.  Stop making everyone else rich on your uncertainty.  Make a commitment and create your own path to financial freedom.

Make a plan, stay focused, commit and most importantly--never ever give up!


"7 Ways To Convert Your Traffic Into Cash"




If you have a website, you can profit from even the tiniest number of visitors it receives simply by not wasting that traffic.

The KEY is in leveraging on each visitor and making sure you have a monetization strategy in place. Once you get this, you can make any website profitable with a little effort.

Here are 7 basic ways in which you can profit from your traffic today:

1. Sell a product/service

First you can sell a product or service to your visitors. This is the best way to cash in from your own product. Usually an e-book or software works the best – they can be downloaded right away without hassle and shipping charges.

2. Opt-In list

It is crucial you try to convert every visitor of yours to a subscriber of your mailing list. The most important asset that an Internet marketer has is his or her list of subscribers. They define whether you will go far in the online business venture.

With an opt-in list, there are tons of ways you can profit further into the future. You can build repeat customers and turn your list members into partners for your products. For an example of a good opt-in page, visit http://www.InstantMarketingSecrets.com

3. Viral marketing

You can provide a free product or bonus on your site to be downloaded by your visitors. Usually it’ll be an e-book where people can read from and learn useful information. In this bonus, you include give away rights and urge readers to give it away to anyone they want to. This way, you increase your own traffic, publicity and branding without needing to spend a cent.

4. 'Pay-per-click'

In this case, you get paid when your visitors click on ads you place on your site. There are many advertising programs that give you a percentage of the profits based on click through, including Google Adsense, Chitika, Yahoo Publisher Network and Kontera.

When people click on the ads shown from either of these advertising programs, you will earn money. And if your site receives good traffic, these programs alone can bring in huge paychecks to you.

5. Offer an advertising space

Targeted niche websites with high traffic can 'rent' a portion of space on their web page to advertisers. For example you can charge $300 per month in advertising fee if your web page is pulling more than 2000 visitors a day. I use this strategy at my Online Marketing Secrets blog at http://www.EwenChia.com

Other than that, you can also generate advertising revenue using exit pop-ups. By doing this, you won't clutter your website with too many ads and spoil the visitor's experience.

6. Affiliate marketing

If you don’t have your own products for sale yet, you can sell other people’s products instead and receive a commission on every sale. With affiliate marketing, you have an unlimited source of products to sell and you don’t need to go through any fulfillment issues after your sales.

One of the best affiliate marketing training resources can be found at http://www.SecretAffiliateWeapon.com where I provide continual education on affiliate marketing to members.

7. Pay-per-lead

Instead of earning money from click through, you are paid if your visitors subscribe into other people’s mailing list. Alternatively there are a lot of big companies like Coca-Cola who need surveys to be done, and by referring your visitors to complete surveys, you can also earn good profits from your website.


Do You Want to Work From Home Selling Unlimited Amounts of Digital Information Products and Keeping 100% of The Profits? 

Now You Can!


Just imagine a laser targeted, well researched expertly written digital download product for sale on your  website that people from all around the world will be able to buy and  to from the comfort of their own homes? 

Because you know it would be absolutely amazing to make money on automation without having to lift a finger while you get on with your life and even while you sleep. 

If you like the idea of being able to sell unlimited information products click here.



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