Harrison Kenyon Marketing: 2016 at 10:13PM

Friday, 27 May 2016

10 Effective Ways to Get Your Ads Noticed

Half the battle won in advertising online is getting your ads noticed so that they have impact and create desire and urgency to push the reader into taking the necessary action.

Your subject line will determine whether or not your ad gets read.

Here are 10 ways to increase the chance of your ad getting read:-

(1) Ask people a question in your subject line. School has trained us to automatically answer questions.

(2) Use the word “free” or “fre^” to entice your targeted audience with free information, a free download, free software or a free trial.

(3) Put a smile in your subject line :O). When dealing with people face to face it is easy to respond to someone else’s smile. Online, smiles can’t be seen so add an online smile at the beginning of your subject line.

(4) Be realistic in your claims. People’s inboxes are filled to the brim with promises of millionaire status in 180 days. Be realistic and downplay the income potential. Besides, some people are only looking for a few hundred extra dollars a month, not hundreds of thousands of dollars a year, so make your offer enticing to all.

(5) Avoid using all capitals in your subject line. It is difficult to read and online it is also considered shouting so just capitalize the beginning of every word.

(6) Draw attention to your subject line by starting with the word “stop”. People have been trained to stop and listen when they see that word.

(7) Use extra white spaces in your subject line to create eye-catching gaps between your words and your letters.

(8) Be creative in your use of capital letters and lower case letters in your subject line.

(9) Capitalise Key words in your subject line to add emphasis.

(10) Be detailed and specific. For example, 365 days sounds much more than 1 year. $100.00 a day is more specific then thousands of dollars a month. Add 100 subscribers a week is better than grow your list.

****** Bonus Tricks Of Ad Gurus ******

(1) Keep your classified ads punchy and to the point by using telegraphic sentences. Get paid on 6 levels, unlimited width, $30 cash per referral… (2) Be artistic by putting “ “, * *, ~ ~, << >> around your headline. This draws the reader towards your ad and not someone else’s. (3) Word your advertising as a testimonial. It instantly creates credibility to your offer. For example, “Webmaster reveals how to drive traffic to your site in 5 minutes a day”.

SIDEBAR: If your budget is tight don’t blow it all at once. Start with free ads to track your ad writing skills and when you get more confident and are producing results move up to classified ads, top sponsor ads, regular ads, and finally the ultimate ad of all, the solo ad.

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Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort and not marketing specifically to the target audience.

We will begin our discussion on email marketing mistakes with spam. Spam is a problem which is reaching endemic proportions. Each day Internet users are bombarded with spam from around the world. This may include a host of unsolicited emails which are promoting products or services the recipients may or may not be interested in purchasing. A critical mistake business owners can make in email marketing is to issue emails which are likely to be construed to be spam. This may result in the emails never reaching the recipient or the emails being deleted, without being read, by the recipient. Avoiding the potential of falling into the spam category is not very difficult. It basically involves ensuring your promotional emails contain more useful copy than blatant advertising. This will make it more likely for your emails to be taken seriously.

Another email marketing mistake often made is failure to follow up on promotional emails. Sending out emails to interested parties can be very beneficial but it is even more beneficial to contact these email recipients by other methods such as mail or telephone to answer any questions they may have and offer any additional information they may require. This type of follow up can be much more effective than simply sending an email and allowing it to fall into the abyss of an overcrowded email inbox.

Business owners may also run into the mistake of not preparing themselves for an influx of customers after an email marketing effort. The express purpose of email marketing is to generate increased interest in your products or services. Therefore it is critical for business owners to anticipate an increase in business and be prepared to accommodate this increased demand for products and services. This is important because potential customers who have to wait for products or services may seek out your competitors who are better prepared to provide them with products or services immediately.

Finally a critical mistake made by business owners is to not tailor an email marketing campaign to their specific target audience. This can be a problem because it may result in the email marketing being less effective. Business owners typically make this mistake because they fall into the trap of believing that it is more important to reach a large audience than it is to reach a target audience. You may blindly send your email marketing materials to millions of recipients and only generate a few leads. However, you could send the same email marketing materials to a smaller group of only a thousand recipients who all have an interest in your products and services and will likely generate more leads from this smaller email distribution list. It is not only important to send your message to members of your target audience but to also tailor your message to suit this audience. Creating an email message which will appeal to a variety of individuals is not as important as creating a message which will appeal to members of your target audience.

To learn how to market your business like a digital professional visit http://ift.tt/1UfTqAN;

Susan Harrison

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