10 Quick Fire Tips to Get A LOT More Targeted Visitors to Your Website

If your website traffic has suddenly come to a stand-still, you may need to give your site a marketing jump start. This is really directed towards Information Marketing (one of the best markets around) but can really be applied to anything. Here are a few ways to get your traffic flowing again.

1.Buy hits for your website.
Pay for targeted hits to your web site. You can do what is called “pay per click” advertising. This is where you pay search engines  every tine some one clicks on your link for your web site. A great advantage to this is it almost instantly gets you visitors.

2.You can also send out a promotional email to the opt-in email list you SHOULD be creating by offering free reports or courses to your visitors.

3.Pay your competition a flat fee to email your promotional offer to their lists. This is a great way to build relationships with your competitors.

4.You can do what is referred to as a Joint Venture. This is when you pay someone a commission on sales when they email your promotional offer to their email lists.

5.You can pay for advertising on someone else's website by paying a flat fee up front to put an ad, banner or link on the site.

6.You can pay for advertising by offering a commission to your competition or anyone on sales when they put your ad, banner or link on their site.

7.You can submit your website to search engines with your keywords and website description.

8.You can submit your link to other websites, and in return, add them to yours.

9.You can write a free report or course to give away to other websites in your market and allow them to put an affiliate link inside (so they have an incentive to give it away), and give that away for free.
If its good information, it will spread like a virus. This marketing concept is known as “viral marketing”.

10.If you have good material you can have a nice marketing edge because people will share the website because the enjoyed it. You can also offer affiliate programs so your customers can earn commissions when they refer some one to buy your product .

These should give you some good ideas to get more traffic, and maybe even spark some ideas of your own!

10 Marketing Tips For Entrepreneurs

Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If you’re not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business:

1. Partner with large email database list owners and offer to cross promote each oher. The list owner will advertise your event, product, or service to their email database and you’ll offer to do the same to your list.

2. Create your own blog which is an online journal with frequently updated posts to entertain and excite existing and potential customers. It’s more personal and immediate then a website and keeps people engaged and hopefully coming back for more. You can even create one for free at http://www.blogger.com.

3. If you want to increase word-of-mouth fast, do something beyond normal industry expectations. For example, Mr. Lube offers fast and affordable tune-up service to customers right on the spot, without having to leave the car, while offering coffee, cappuccino, and a fresh newspaper.

4. Always ask happy clients for endorsements or testimonials and put them on your website and other marketing collateral. They’re worth their weight in gold. Try to get some recognizable names in your community for additional cachet.

5. Put a special offer or product advertorial on every invoice and statement you send out. Likewise, you can also negotiate a deal with another company to advertise your product or service on all their invoices for a percentage of revenues from placed orders.

6. Make your business cards stand out and be natural keepers. Offer important information on the back such as emergency phone numbers, a map, or special dates to remember. Have a slogan that offers a powerful benefit statement to your prospective customer.

7. Offer special bonus packages with your product or service offering. Get corporate sponsors to give away products as part of the bonus package in exchange for free exposure.

8. Align your business with a cause or charity. Give back to your community. Customers appreciate doing business with companies that are bettering their communities and the environment and being good corporate citizens.

9. Find an angle that makes your work controversial. The banning of Mark Twain's "The Adventures of Huckleberry Finn, reviewed as "trashy and vicious," was a blessing in disguise. Twain made a poster advertising the ban, which significantly increased sales.

10. Post frequently in online message boards/forums relevant to your business or expertise. Include your signature and offer tips and valuable advice. Eventually you will begin gaining word-of-mouth exposure as a leader in your field. Posting messages with your company information also helps to increase your search engine rankings and drive traffic to your site.

A Good Letter Can Make You a Fortune in Direct Mail

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Now we go back to Maxwell Sackheim.  Sackheim is also well known for originating the "Book-of-the Month" club.   So what can you learn from Sackheim's Book-of-the-Month club? More than you think.  People are lazy.  Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.Sackheim used this human characteristic to his own advantage. Every month, members of his book club would be notified of that month's book selection and unless they replied that they didn't want the book - it was assumed that they did and it would be subsequently mailed out to them.  Clever!

Sackheim originated the idea and now every "of-the-month" club operates like this. Have you experienced this?

Perhaps you're thinking: "this wouldn't work for me" or "my business really is different" then you're missing the point and just not being creative enough.

You can use Sackheim's "Negative Option Plan" to  your business.  If, for example, you have a web based business, you can have a member or subscription site which brings in regular, monthly income.

Your customers' credit cards can be charged each month for their renewal of membership.  People being lazy will rarely cancel their subscriptions bringing you a nice recurring revenue stream.

Sackheim's Negative Option Plan forces people to take action to cancel their renewals. Many just can't be bothered. you can take advantage of this little bit of human psychology.  Of course, you will have to provide a good product or service that gives value for money.

In 1917, Sackheim met a young man called Victor Schwab who he hired as his private secretary. Schwab, working alongside Sackheim soon developed himself into a good copywriter.

Maxwell Sackheim also wrote a great book on marketing called: "My First 60 Years in Advertising".  This book is now out of print (as are most of these classics) but if you're interested in the works of Maxwell Sackheim there is a book available by Jerry Buchanan called:  "Billion Dollar Marketing."  You should be able to get this from your high street bookstore or on Amazon.

On similar lines to the "character" formula is what is called the "open letter" technique.

1921  Publisher A.W.Shaw collected 5,063 letters that had made big sales for their originators.  The publishers whittled this list down and published 72 of these letters.  These 72 were analysed and dissected.  The result was their publication: “72 Letters and What Made them Pay.”

This book contains sections on letters that open doors; letters that increase sales;  letters that turn prospects into your friends; in fact, letters for many occasions.  72 of them.

There are examples of letters that pulled 18% to 20% returns.  Letters that gave 61% returns. What would you give for returns like that?

Take for example this opening sentence:  "There is a man in Boston who has a unique way of making a living."

Now who wouldn't be interested in that?  Most people, and that's why they keep on reading the rest of the letter.

Even if you have to give something away to entice your prospect to reply, the letter still has to be effective.

Within the above opening sentence was a sufficiently good "hook" to get the prospect to read further.  But the letter sooner or later had to reveal the "Big Idea".  Suffice it to say that this particular letter did get the results (a 61% return) and the pulling power of such a letter makes it well worthy of study.

"72 Letters and What Made Them Pay" will help you put together a persuasive letter for any situation, no matter what line of business you are in.  And you can get tis book at: http://LongLostMarketingSecrts.com

1923  John Orr Young and Raymond Rubicam form Young and Rubicam in Phildelphia.

1928  BDO merge with Garry Batten Co. to form BBDO with billings of $32m.

1928  Victor Schwab and his partner took over Sackheim's agency after Sackheim decided to 'call it a day'. He was responsible for creating ads for Dale Carnegie; Charles Atlas; and Sherwin Cody's courses (as was Sackheim).

His famous works included the best selling 1930s classic:  "How to Win Friends and Influence People".

He wrote a series of articles called: "How to Write a Good Advertisement" and introduced a 5 step formula.

His series of articles were later turned into a book, also called: "How to Write a Good Advertisement."

1930  James Webb Young worked as a professor and used his lecture notes to publish his first book:  “How to Become an Advertising Man.”

1930  Advertising Age is launched in Chicago

1934  Another master writer was Robert Collier.  He went to work in New York for his uncle’s publishing company.    His first successes were that he sold many thousands of the Harvard Classics. These were books put together by Dr.Eliot of Harvard and sold by Collier as what became known as the "Famous Five-Foot Shelf of Books."

Collier had an idea of writing a set of books on psychology.  He worked day and night to get them finished.  The books were titled:  "The Secrets of The Ages."  He sold over 300,000 sets of that title and went on to write more self-help titles and books.

He was a prolific writer but his best abilities were in writing killer sales letters.

In 1934 he wrote, the now famous: "The Robert Collier Letter Book."

Here are just a few of his secrets to writing sales letters.

Collier became famous for one letter in particular.  His: "Will you do me a favor?" letter. He conceived this idea when he read about a manager who asked one of his competitors for a favor - he wanted to know how to handle customers that took advantage of their terms.  And this technique helped to bring the two companies together.

Collier thought that this technique may well work in print.  He wasn't wrong!

One of his letters was responsible for selling 20,000 raincoats and over a dozen other products.

The letter contains some strong psychological principles.

Also, people like to help.  Just as Collier knew all those years ago, people like  to give opinions.

If you operate your business off-line, ask in your direct mail or your letters for people's opinions.

If you operate on-line, a good technique to use is polls.  If people aren't yet ready to buy, they do love to give their opinions.

It becomes even stronger if you give them something for free in return.  Something of value, like a report with some useful information.  But what ever you give them, it has to be useful.

Now you may be thinking, OK, his letter were written over 70 years ago.  surely, this technique is out-dated.  Think so?

Just before his death in 1950, Robert Collier was asked to pick his 15 most powerful and hypnotic letters. These were compiled and sold as: "Robert Collier's Million Dollar Sales Letters."