Developing a System for Keyword Research in 3 Easy Steps

It is well worth your time and effort to develop a winning system for keyword research. One popular system that is used by many to narrow down and refine keyword research is a three step system that involves using various online tools to assist in the process. The three step process may seem complicated at first glance but is rather ingenious when it comes to developing profitable keywords within a narrowly defined niche.

  Step 1 Use the Google Keyword Sandbox to generate keywords.

  Step 2 Enter those keywords into the SEO Book Tool for search engine marketing in order to learn how many people are searching for those keywords.

  Step 3 Search for the keywords you are considering on Google. This will give you the opportunity not only to see how many sites you will be competing against but also the chance to take a look at what the competition is offering their visitors, the products they are promoting, and whether or not you believe you can do better.

 The overall goal, of course, is to have keywords that are often searched but offer less competition. This is the key to converting your traffic into sales and the goal of most Internet marketers. There are simpler methods for achieving the same goal but most of those cost money.

As far as utilizing free methods, this three step process is the best one available at the moment and easy to use once you get the hang of it. Even if this strategy isn't one that you are interested in implementing for your business plan you need to develop some strategy that works for you. Failing to do so will leave you without a reliable method for testing keywords, tracking the results, and discovering whether or not some keywords are performing better than others.

It will also cost you a great deal of time focusing on campaigns that offer too much competition or are receiving too few searches. Either possibility results in fewer sales and far less profit. Even after you've made the effort to find the keywords that seem perfect you need to measure your efforts carefully in order to determine which keywords are actually converting into sales. Once you find out which keywords are most profitable you can launch more campaigns that drive traffic searching for those keywords to your website(s).

 You will learn over time that those who are searching for specific keywords are more likely to convert into actual sales than those that type in others. It's important to learn to identify the buyers from the casual surfers or information seekers and learn to tailor your marketing campaigns to attract those vitally important buyers. This is something that will come in time and by paying close attention to where your keywords are leading your visitors and which keywords are taking them there. Putting the three steps mentioned above to work for you while performing keyword research is a great start.


You can take the first step to learning how to market your business like a professional digital marketer, imagine the money you save and the sales you will make when you get your business in front of all the right people from the comfort of your own desk and in your control.

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How to Choose Your Perfect Keywords

Need a little advice when it comes to choosing the right keywords? Who doesn't? Picking the right keywords is one of the biggest and best things you can do to boost your business and optimize your website for the search engines. If you optimize your site for the wrong keywords the battle is a complete waste of time, effort, money, and energy.



You do not want to invest time in keywords that are not going to pay off when all is said and done. Demystifying the Keyword Selection Process While it may seem like a big mystery; once you learn how to choose keywords, the process becomes much easier over time. The first thing you need to determine is the type of site you are creating.

Those that are database driven (or dynamic sites) can be optimized for a virtually limitless supply of keywords. If your site is a static site, which is a site that isn't driven by a database you are more limited in your options for keywords and need to be far more selective. For this reason it is better to determine the type of site you are creating before you begin the keyword selection process.

 Now that you've narrowed down the type of site you can begin to select your keywords. Static sites perform better with highly targeted long tail keyword phrases and variations that include singles and plurals. Selecting one or two keyword phrases and focusing on those within a static site will pay off much better than spreading the focus between too many keywords, which could seem like stuffing to the search engines. Dynamic sites, on the other hand, are a giant buffet for keywords.


You can optimize for as many keywords as you are interested in creating pages to promote them. Brainstorm a list of potential keywords or keyword phrases based on the type of site you are creating. Once you have a list you can use the following criteria to eliminate and narrow your list. How long is the phrase? The longer the phrase, the more likely it will be to generate traffic that converts into sales. As long as the phrase is being searched; it can convert into sales. For this reason you should avoid creating phrases that are so long that no one is searching for them.

You want phrases that are being searched so that you can get the traffic that will convert to sales. You also want phrases that have less competition. Who will be using the phrase? One thing you don't want to do is create a website that attracts those who are only looking for information and not looking to buy. It does little good to create a wealth of traffic if you aren't making any sales for your efforts. When you use these ideas in your keyword strategy you should find that you are not only selecting keywords that generate traffic but also keywords that convert into sales.