How Can Tools Help You Judge the Value of Keywords?

Having the right tools is important in any job. If you want to do the job right you need to make sure you have the tools that are needed to accomplish this goal. Whether you are trying to install an air conditioner or break into the world of Internet marketing there are quite a few tools that can help you do the job better than you would be able to do it without them. Fortunately for those interested in Internet marketing as a career choice, there are plenty of great products available online to help them achieve that goal.

WordTracker

If you want the king of the hill among Internet marketers the general consensus is that WordTracker is that king. This is one of the most widely utilized and respected tools for keyword research online today. It has a proven track record and continues to withstand the tests of time and constantly changing algorithms by the search engines. Not only does WordTracker let you know which terms are being searched for but how often they are being searched and how many sites are currently competing with those keywords. It takes a three step process used with free methods and breaks it down to a one step approach. If your time is limited this is a service well worth paying for.

KeywordDiscovery

This tool is a lot like WordTracker though it hasn't quite matched its reputation just yet. Some important details you might want to know about KeywordDiscovery is that it allows you to see statistics on not only the keywords you specify but also relevant keywords—even those that are misspelled or considered fault logic keywords. It is an interesting choice if you've tried the free trial at WordTracker and decided that their program isn't for you. You can enjoy a free tour of this software to see how you like it.

Google AdWords

Google offers a tool that is designed to work with its AdWords campaigns. However, this tool is free and can be infinitely beneficial to those who are in need of a little assistance when it comes to choosing keywords or weeding out those that aren't going to be as likely to be profitable. More importantly, this nifty little tool might introduce you to keyword phrases that you would have never come up with on your own.

Once you've created a list of potential keywords it's time to move on toe creating the content for your site. Write the content for your site with the keywords in mind and be sure to use them liberally (without stuffing of course) within the text of your website. It may take a few times before you get the hang of writing for the benefit of the search engines without alienating your readers. You cannot afford to alienate your target audience because these are the people who will make the purchases that make your efforts pay off.

Things You Must Consider About Keyword Density

There will always be a wide number of questions about keyword density from new and older marketers alike. It is important that you remember to always take the advice given with a grain of salt and realize that trial and error really is the best way to work out what works and doesn't work for you. However, knowing the answers to the questions below can when the time comes to make those painful decisions that every person doing business, whether online or off, must face from time to time—the decision to keep a project going, scrap a project, or seriously overhaul the keyword efforts that are currently in place.

Can keywords be used as anchor text?

While keywords that are used as anchor text for links has little impact on the overall keyword density of the content on a website; it does offer some benefit to associate the page being linked to with those keywords. When using article marketing to bring in traffic and boost page rank, it is critical to use targeted keywords when linking from the article to the website. In order to avoid penalties for keyword stuffing it is a good idea to link similar keywords in your inbound links so that all of the incoming links are not identical.

Are keywords necessary for title tags?

This is another use of keywords that can have a major impact on how well a website ranks among various search engines. Placement is important. Put the most important keywords near the beginning. Make a concentrated effort to use variations so that you aren't using one specific word within the phrase more than three times in the entire title tag though twice should be sufficient.

Is there an order to follow?

There are wide ranging theories on this. Keep in mind that the algorithms are subject to change frequently and without warning. Search engines are making a valiant effort to encourage website creators to write for their living breathing audiences rather than for the sake of their algorithms. With this in mind it is better to use the keywords frequently enough that your audience knows the point you are trying to make but doesn't feel as though they are being overwhelmed by that point. Sprinkle the words into the article and throughout the article rather than trying to have them stuffed heavily at the top and conspicuously absent as the article continues.

Do you have to use the same phrase throughout?

It is important to note that this is changing to some degree as search engine algorithms become more sophisticated. For the time being though it is important that when optimizing for a specific keyword, that the keyword phrase is used exactly throughout the article. You can use synonyms and similar phrases for emphasis or in order to avoid keyword stuffing but should avoid using them in your calculations for keyword density.

When these questions are answered you will be better equipped to come up with a plan for keyword density within your own web pages. Always test and make changes whenever necessary to ensure that your pages are on the rise within the search engine rankings.

Developing a System for Keyword Research in 3 Easy Steps

It is well worth your time and effort to develop a winning system for keyword research. One popular system that is used by many to narrow down and refine keyword research is a three step system that involves using various online tools to assist in the process. The three step process may seem complicated at first glance but is rather ingenious when it comes to developing profitable keywords within a narrowly defined niche.

  Step 1 Use the Google Keyword Sandbox to generate keywords.

  Step 2 Enter those keywords into the SEO Book Tool for search engine marketing in order to learn how many people are searching for those keywords.

  Step 3 Search for the keywords you are considering on Google. This will give you the opportunity not only to see how many sites you will be competing against but also the chance to take a look at what the competition is offering their visitors, the products they are promoting, and whether or not you believe you can do better.

 The overall goal, of course, is to have keywords that are often searched but offer less competition. This is the key to converting your traffic into sales and the goal of most Internet marketers. There are simpler methods for achieving the same goal but most of those cost money.

As far as utilizing free methods, this three step process is the best one available at the moment and easy to use once you get the hang of it. Even if this strategy isn't one that you are interested in implementing for your business plan you need to develop some strategy that works for you. Failing to do so will leave you without a reliable method for testing keywords, tracking the results, and discovering whether or not some keywords are performing better than others.

It will also cost you a great deal of time focusing on campaigns that offer too much competition or are receiving too few searches. Either possibility results in fewer sales and far less profit. Even after you've made the effort to find the keywords that seem perfect you need to measure your efforts carefully in order to determine which keywords are actually converting into sales. Once you find out which keywords are most profitable you can launch more campaigns that drive traffic searching for those keywords to your website(s).

 You will learn over time that those who are searching for specific keywords are more likely to convert into actual sales than those that type in others. It's important to learn to identify the buyers from the casual surfers or information seekers and learn to tailor your marketing campaigns to attract those vitally important buyers. This is something that will come in time and by paying close attention to where your keywords are leading your visitors and which keywords are taking them there. Putting the three steps mentioned above to work for you while performing keyword research is a great start.


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More Things to Consider About Keyword Density

There will always be a wide number of questions about keyword density from new and older marketers alike. It is important that you remember to always take the advice given with a grain of salt and realize that trial and error really is the best way to work out what works and doesn't work for you. 

However, knowing the answers to the questions below can when the time comes to make those painful decisions that every person doing business, whether online or off, must face from time to time—the decision to keep a project going, scrap a project, or seriously overhaul the keyword efforts that are currently in place. 

 Can keywords be used as anchor text? While keywords that are used as anchor text for links has little impact on the overall keyword density of the content on a website; it does offer some benefit to associate the page being linked to with those keywords. When using article marketing to bring in traffic and boost page rank, it is critical to use targeted keywords when linking from the article to the website. In order to avoid penalties for keyword stuffing it is a good idea to link similar keywords in your inbound links so that all of the incoming links are not identical. 

 Are keywords necessary in title tags? This is another use of keywords that can have a major impact on how well a website ranks among various search engines. Placement is important. Put the most important keywords near the beginning. Make a concentrated effort to use variations so that you aren't using one specific word within the phrase more than three times in the entire title tag though twice should be sufficient. 

 Is there an order to follow? There are wide ranging theories on this. Keep in mind that the algorithms are subject to change frequently and without warning. Search engines are making a valiant effort to encourage website creators to write for their living breathing audiences rather than for the sake of their algorithms. With this in mind it is better to use the keywords frequently enough that your audience knows the point you are trying to make but doesn't feel as though they are being overwhelmed by that point. Sprinkle the words into the article and throughout the article rather than trying to have them stuffed heavily at the top and conspicuously absent as the article continues. 

 Do you have to use the same phrase throughout? It is important to note that this is changing to some degree as search engine algorithms become more sophisticated. For the time being though it is important that when optimizing for a specific keyword, that the keyword phrase is used exactly throughout the article. You can use synonyms and similar phrases for emphasis or in order to avoid keyword stuffing but should avoid using them in your calculations for keyword density. 

 When these questions are answered you will be better equipped to come up with a plan for keyword density within your own web pages. Always test and make changes whenever necessary to ensure that your pages are on the rise within the search engine rankings.

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Tools and Tricks to Maximize Keyword Density and Usage

Once you've learned a few tips and tricks about keyword density, you need to learn how to to calculate the keyword density within your articles for marketing as well as the pages of your website. The good news is that there are quite a few tools online that are free to use and very accurate at determining what the keyword density for your content is.

 You will need to find the one that you are most comfortable using and make that one work for you. Take a look at several different tools before you decide which tool is the one best for you though and give more than one a try.

 You may find that one tool brings you better luck or, as the case may be, results than other tools even though they should be sending the same results. Before you get too caught up in determining the magic number for keyword density you need to understand that this is one of many tools or guides that can help you build a better performing web page.

Unfortunately there are no hard and fast infallible rules to live by when it comes to keyword density or keyword placement. Worse still, once you find a formula that seems to work for you, one tweak in the search engine algorithm can send your page plummeting within the ranks. You must always work to keep your page on top and stay on top of the new developments that are being made in this important algorithms. One trap that too many web site creators fall into is writing for the search engines rather than writing for the readers.

Remember that while search engine ranking is important, if you you aren't writing for your audience they won't keep reading long enough to buy. It doesn't matter how many people visit your website if you can't entice anyone to buy. Make sure you don't over stuff your content with keywords or write poorly. If you aren't confident in your ability to write for your target audience pay someone to do the writing for you. Good content with a decent keyword density will pay for itself quickly in increased traffic and a greatly improved conversion rate.

 Mix Things Up If you really want to make a splash in the search engines, optimize your pages for different keywords. What this means is that you can optimize your website for more than one keyword. It may seem difficult but is not all that difficult to do. This allows you to capitalize on traffic that is searching for various keywords rather than placing all your marketing eggs in one keyword basket.

This is also a great way to make the page easier to read while optimizing for more keywords. If the competition is fierce for your keywords, try creating a separate web page for each keyword phrase that you are targeting. Keep these things in mind when creating your web pages and attempting to optimize. Don't let the question of keyword density and placement override everything else you should be doing to make your website more attractive to the search engines.


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What is Keyword Stuffing?

You've probably heard quite a bit of talk about keyword stuffing. Unfortunately, while you may understand that it is a bad thing overall, you may not fully understand exactly what it means or why you should avoid it.

Essentially keyword stuffing is using your keywords to the point that they overwhelm any meaning that could be gleaned from reading the content on your web page. Not only is it frowned upon by the search engines but also by the audience you are hoping to attract.

The harder your content is to read, the greater the likelihood that your traffic will surf on over to the next page. In other words, keyword stuffing hurts you in more ways than you may realize. Keyword stuffing is often the result of cramming the keywords into every nook and cranny of your website. To the reader, the content looks like little more than a continuous string of keywords with no real value at all.

Of course, this is only one form of keyword stuffing. Unfortunately, it is not the only one. Other forms of keyword stuffing include cramming the keywords into the title multiple times or into captions for photos, anchor text for links, headings, meta tags, and other tags on your website.

Even using the same anchor text for multiple inbound links can be considered keyword stuffing and penalized by some search engines so make sure you are using a wide range of keywords for your article marketing efforts.

 The penalties for keyword stuffing can be quite severe and should be avoided at all costs. While the most common penalty is bad enough—losing page ranking with the search engines; there are penalties that are much more severe and can result in your website being banned altogether. To avoid these penalties it is important to use common sense in your Internet marketing and keyword density errors.

It's a good idea to avoid ever going over 5% keyword density though there are many who will argue that 3% is plenty. Another great way to avoid possible penalties is to always write content with the reader in mind. If you write your content in a manner that should appeal to the reader and sprinkle the keywords into the text when they fit organically you will be much less likely to be accused of keyword stuffing than if you were to pack multiple keywords into the article one after another or use them three of four times per paragraph.

 While the potential for search engine penalties is bad enough to deter you from keyword stuffing; it shouldn't be your primary motivation. This practice is a big turn off for the visitors to your website who may have purchased the products or services you have to offer if they hadn't been overwhelmed by the content. Be practical and consider what you look for in a website before you buy. More importantly, check out what your competition has to offer and what content they have. Don't take their content, but you can learn a lot from reading it about what does and does not work as far as keyword density is concerned.


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Things to Know When Using Online Keyword Tools

There are quite a few well known keyword tools that are available for those who do business online. Choosing the right keyword tool for the way you do business is an essential step in maximizing your personal profit potential.

In order to make an informed decision it is best to try out a few different keyword tools as you build your business in order to find the one that most closely matches the way you wish to do business. It's also a good idea to see for yourself which tools are the most accurate for which details. Try to keep in mind that keyword tools are just that.

They are not forecasters or predictors. They cannot possibly tell you how well your site will compete with other similar sites. They can only report which keywords get the most traffic or how many sites are optimized for the keywords you are considering.

They can offer nothing other than facts and the work of making your site competitive is entirely up to you. Some online tools for keyword research offer more details than others. Some offer very specific details about certain things like search volume or the number of websites that currently exist centering on a specific topic. You will find that some offer a more intuitive interface than others. There will be various reasons to prefer one over another and you may find that a combination of several different keyword research tools is your best best for getting the keywords that will deliver results time after time.

 The WordTracker keyword tool offers something a little different from the competition in the form of a Keyword Effectiveness Index (KEI). When you are using this tool for your campaigns you want to find keywords that rate greater than 100 for ideal results. 100-400 is a great score in most cases. Anything better than 400 is generally viewed as a prize to be valued. There are always exceptions to this however and you need to be careful before you get too excited. No matter how high the score may be; you should consider the amount of competition for that keyword before jumping in with both feet.

 When you decide to use online tools to assist you in your keyword research efforts, you MUST pay attention to common sense and the general rules of thumb that are offered to all beginning Internet marketers when it comes to keyword research. Once you've become more established and have created a steady, if not significant, source of income through Internet marketing you can consider some of the riskier business ventures that exist online or play around with keywords and keyword phrases. In the beginning though, it's a wise plan to adopt a “slow and steady wins the race” attitude.

You never know how much money you can save yourself and make by using this philosophy faithfully for your first few Internet marketing campaigns.


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Using Fault Tolerant Keywords to Build Your Business

Building a business online takes a lot more than a little bit of luck to make it profitable. In fact, if you are relying on luck alone to build your business you are probably not going many places just yet. There are no rules that state you can't make your own luck in the world of Internet marketing though and one way to do that is by profiting from fault tolerant keywords.

 What are fault tolerant keywords, you ask? These are keywords that are spelled incorrectly according to common misspellings. You will need to devote some time and effort to finding the misspelled keywords and phrases that get enough traffic to be profitable for you.

Proper research can give you a good indication as to whether or not the keywords you are considering get enough traffic for the potential of profit. Transposing, or switching letter order is a common spelling error that is made. You will still need to do your research in order to find the words that are profitable. While the most common errors are those that are related to transposing “i” and “e” though there are quite a few other common transposition errors.

By using these spellings on your website or as part of your search engine optimization and article marketing efforts you can help those who have made these common mistakes find the products, services, and information you are looking for. If you are not sure where to begin, think of the mistakes you commonly make when typing. How often have you typed “teh” instead of “the” or “adn” instead of “and”? Do your keywords contain these words? If so, consider researching how often the misspelled search terms come up in an average daily search. You may be surprised by the results.

More importantly, you may be able to bring in a nice tidy profit because you were able to think outside the box a little bit in your Internet marketing and keyword research efforts. The point is, there is a market for your products and services that isn't being properly marketed to. Taking a little extra time to optimize your website for these keywords and phrases in addition to the correctly spelled versions of these words and phrases can make a huge difference to your bottom line. More importantly, it can help you build a base of loyal customers whose needs aren't being met elsewhere.

This is particularly important if you are selling products or marketing a service that needs to be renewed or has many complementary services and products to go along with it. Make sure that anyone looking for what you have to offer—even those who spell it incorrectly, have the ability to find your website and you will be able to corner a highly under served market. This means greater profit potential for you, more traffic, and the ability to create loyal and lasting customers.


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Using Keywords to Get Quality Traffic

There was once a time when the general thought was that all traffic was good traffic. Thankfully, more and more Internet marketers are beginning to discover that quality is much more important, in many cases than quantity and the focus is shifting towards refining keyword research to address this issue. The real question has become, how can you use keyword research to find the keywords that are going to deliver visitors that are looking to buy?

This, is not always so cut and dry. It's a good idea to think outside the box when seeking answers. So, how do you get the quality traffic without focusing on the quantity of traffic? The bottom line is converting the visitors to sales but wouldn't it be better to get fewer visitors and still make more sales? By doing what the competition does—only better.

 If you are wondering how you can do this, consider visiting the popular sites for keyword research, typing in the keywords you are considering, and taking the time to really study the top 30 results from each of the tools. The tools you might want to use for this exercise include: SEO Book, WordTracker, Google Sandbox Tool, and any other tools you have been using in order to narrow your selection of keywords. Take the time and carefully study these sites that you will be competing with to see how you can improve on what they offer. As you are studying these sites be sure to take a look at other keywords that are being promoted on these sites. Make a list and see what doors these other keywords open. You know that you want keywords that are well searched. You also know that you want keywords that have little competition. It is important to find a balance between the two.

The ideal keyword will be well searched AND offer little competition. Avoid spending too much time and/or energy on one or the other of these. Instead, take great notes and find those keywords that work well for both situations. Another thing you will want to make sure of is that you offer relevant information to your visitors that is helpful to them. Keywords are great. Including those keywords will be your lifeline. The thing that is going to make you money though isn't getting people to your page in the first place; it's keeping them there longer than 8 seconds.

You can do it, but not if you aren't offering something of substance to your visitors. More importantly though, you need to offer something better and more engaging than your competition. Learn to appeal to your readers on an emotional level and you will find that half the battle is won for you. Do it with the right keywords and you will find that you will soon win the war for top billing in the search engines. Learn to focus on quality rather than quantity though and your conversion rate should soar.

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What are Fault Tolerant Keywords?

Have you ever visited a website where the common keywords were spelled incorrectly? Some people are perfectionists and will be turned off from this. Others, however, are able to find your website if you optimize for these common spelling errors as well as the proper spelling for these keywords. The reason is simple, there are many words that people commonly misspell.

There are also keyword phrases that are often searched for that aren't exactly grammatically accurate. These keywords and key phrases are commonly referred to as “fault tolerant” keywords. The savvy Internet marketer doesn't look a gift horse in the mouth. Learning to capitalize on the faults of others is a great way to bring in big business if you are willing to make the effort to optimize for these errors.

 So, what are some of the common mistakes that you can make money from? Spelling Variations Some words are commonly misspelled while others are just difficult to spell. If it's a commonly searched term, misspelled or not, there is profit that can be made by optimizing your website for that word or phrase.

Some common spelling errors you may want to consider during your keyword research include the following: double letter, adding letters, leaving out letters, transposing letters, inventing compound words or breaking apart compound words, and leaving off silent letters.

 Typos The bane of all who do business online is allowing the fingers to get ahead of the brain. Typos are very common and the mind often auto corrects and overlooks the typos on questions. Even the most experienced typists are subject to an occasional typo.

Unfortunately, these types of mistakes are difficult to anticipate because they are generally random in nature. Pay attention to your own typing and see which typos you make most commonly. If there is a pattern, it is safe to assume that you are not alone and others may share your same typo problems.

Do a little keyword research and see whether or not the search results support this theory. Substituting Letters Yet another fairly common method for misspelling keyword search terms is by substituting letters. Think of all the words that are commonly misspelled because one letter is substituted for another in that word. Believe it or not there are a lot of people who type in “fone” instead of “phone” without thinking because they sound it out in their minds.

There are plenty of words that get quite a bit of traffic in the search engines that are actually spelled incorrectly. Finding them is the first step towards making money from them. The most important thing you can do for your Internet marketing business is to step outside the traditional roles and comfort zones of brick and mortar businesses. While there are many businesses who would never dream of releasing an incorrectly spelled draft to the public you can make a lot of money online by being willing to do so.


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What Comes After Keyword Selection?

 You've worked hard to find the perfect keywords for your website—now what? Once you've poured over the data and made the decision about the keywords you'll be using to optimize your web site for better search engine rankings it is time to put that information to work for you. The ultimate goal is to get the maximum return on your investment.

Not all investments are financial investments. You want to make sure that the time you've devoted to choosing these keywords will pay off in the end, to reward you for all of your hard work. This does not happen without careful planning and placement of these vital keywords. All good businesses require a plan in order to be successful.

The same can be said of online businesses that utilize Internet marketing to turn a profit. In fact, with the current trend of doing business online it is even more important, in some ways, to have a solid plan before proceeding with your keyword and optimization efforts. You've probably discovered during the course of your keyword research that there are plenty of impressive sites around competing for infamy on many of the same keywords that you are targeting.

You must come up with a plan to make your website more impressive to the search engines and engaging enough to keep the visitors who stop by on your website when they are prepared to make the purchase. In other words, you need to be able to quickly capture the attention of your visitors and hold on to it. Internet surfers are often inclined to spend a matter of seconds on a web page before moving on unless they find something they like.

In other words, your benefit to them needs to jump out at them and grab their attention or you will need to find a method of engaging them as they are attempting to leave your site. Many are able to do this with a new system of advertising that offers a discount to those who attempt to navigate away from the page. It works and is something you may want to consider while creating your business plan. You need to also have a plan for driving traffic to your website that is pre-screened according to your carefully targeted keywords.

One way to do this that is popular is through article marketing. This allows you to address your target audience, build a rapport with them, and then lead them to your sales page. It's a great way to pre-screen customers as well as an interesting method of attracting traffic that is more likely to be interested in the products you are selling. Keep your keyword research methods in mind during the life span of your project.

You will want to constantly monitor, test, observe, and, on occasion, exchange keywords for phrases that may be more relevant or more profitable for your business. Create your plan but be prepared to revisit your plan and make changes as needed along the way—even if this means that additional keyword research is needed.


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The Best Keyword Tools Online

There are many excellent tools you can find online that will help you build better keywords and keyword phrases.

You don't need to worry about hitting a wall in your brainstorming sessions or creating keywords that no one is searching for once you've found the right keyword selection tools for the job.

If you are serious about doing business online you really can't afford to go about it for long without learning to put one or more of these excellent keyword research tools to work for you.

 SEO Book Keyword Suggestion Tool This tool is a personal favorite. It takes the keyword or topic you are targeting and tells you how many searches are performed daily on the major search engines. More importantly, it suggests relevant keyword phrases and provides search data on those phrases as well.

 Perhaps the most beneficial breakdown performed by the SEO Book Keyword Suggestion Tool though is the fact that it breaks down the search result information according to 3 major search engines.

 This means you have before you the search data for Google, MSN, and Yahoo. There are plenty of other features that you will learn to use as you become more comfortable with the SEO Book Keyword Suggestion Tool interface that can help you further narrow down your keywords and find the ideal long tail keywords for your SEO efforts.

 This tools is an excellent choice for new and experienced Internet marketers alike. The only drawback is that you have to dig around a bit in order to discover how much competition exists for various keywords and phrases with this tool and that it can feel a bit like information overload at first.

Google Adwords Keyword Suggestion Tool This nifty little tool is an excellent choice for those that are interested in using Google ads to generate a little business and can help you identify keywords that are converting based on the amount of competition. The downside of using this particular tool is that it is so widely used that it is difficult to find those closely targeted keywords that offer little competition. Many marketers prefer this tool though simply because Google is the search engine king at the moment and they prefer to go with what Google has to offer. It makes sense and it works for many marketers.

 It's also a good idea to take a moment when selecting your keywords to scope out the competition. You can do this by typing your search time in quotes in various search engine pages. This gives you the opportunity to see how many sites you will be competing with, what kind of quality you will be competing with, and to check out what these sites have to offer. Doing these things can help you build a better website dedicated to your keywords and make even greater profits with those same keywords.

You can also check out the keyword suggestions that the search engines offer on your search to find other possible keyword phrases.



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What Types of Keywords Can You Use?

There are quite a few options available to you when it comes to selecting keywords for your Search Engine Optimization (SEO) efforts.

These keywords will help your website rank higher within the search engine search results. The types of keywords you can select include the following: single keywords, keyword phrases, and long tail keywords.

You should spend a fair amount of time fleshing out and selecting the keywords you will use in your SEO because these words and/or phrases are the means by which your target audience will find you online.

  Single Keywords Topping the results for single keywords can bring in volumes of traffic, which will create a significant income potential for you. Unfortunately, single keywords have equally high volumes of competition. For this reason it is a good idea to find a very specifically targeted and low competition single keyword if this is the course of action you wish to follow. You should also note that a single keyword is more generic and less targeted than most keyword phrases. This means that you will need that extra traffic in order to make the sales you are hoping for.

  Keyword Phrases If you want to narrow your market down a little bit and increase your sales, then you want to try using a few keyword phrases in your SEO efforts. A keyword phrase is a group of keywords that are related to the specific market or niche you are targeting. The use of more words, helps you more carefully define the market you wish to reach while simultaneously reducing the amount of competition you are facing for that market.

  Long Tail Keywords These are the most specific keywords as well as the longest phrases and can bring in very targeted traffic. Most Internet marketers find that long tail keywords have less competition, provided they have been properly researched, and can bring about better conversions. The flip side is that you will receive less traffic, not that this really matters if you are making the sales. The downside of long tail keywords is that it takes a fair amount of trial and error or a good nose for your niche in order to find the long tail keywords that will convert well and bring in the traffic you need to make it worth your while.

 The important thing to remember when you are selecting the type of keywords you will be using is that these words will help you define your website to the search engines as well as to your target audience. The more narrowly you define the market and your niche, the more likely you will be to get traffic that is interested in exactly what you have to offer.

The narrower your focus, the greater the likelihood that you will make more, and in some cases bigger, sales than would be possible with a wider focus or audience. More traffic is great; more targeted traffic is even better.

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You Have Your Perfect Keywords—Now What?

You've laboured long and hard to produce the perfect keywords that are sure to bring the money rolling into your website. Now, what do you do with these amazing money making nuggets?







Keep this advice in mind when deciding how to proceed with the creation and search engine optimization of your website by using keywords creatively. If you are are unable to do the copy writing yourself, it is a good idea to invest in a qualified copywriter to do the job for you.

Not everyone has a way with words and some people find that writing is tedious and put it off so long that projects never get completed leaving these wonderful keywords to waste away along with all of your effort in finding them.

If you are able to lend a “voice” to your business, you are in a good position to do the writing yourself. Who knows your business better than you do, right?

 While video and audio are gradually creeping in to all manner of websites, content remains king—this includes written content. There are few ways around the importance of keywords and written content for getting the attention of search engines and ranking well on them.

When writing content that is going to convert into sales, it is important to appeal to your target audience on an emotional level while promoting your products or services ethically and ensuring that you are working the target keywords into the content whenever possible.

 To make the most of your optimization efforts be sure to include your keywords in the title, subheadings, wording within the content that is either in bold or italicized for emphasis, as anchor text for links, and in the first and last paragraph of the text. New technology is enabling websites to recognize close matches to your keywords but for now it is still important to use your keywords exactly throughout the content in order to maximize your optimization efforts.

You can use synonyms, plurals, and other similar phrases as additional keywords and to supplement your optimization efforts but your primary focus should be on the exact keyword phrase. Make sure your keywords are also included in your meta tags.

This is something that website owners who use programs to build or create their websites often overlook. If you feel you lack the expertise to do it yourself, be sure to pay someone to do this for you. It will be money well spent just as investing in written content will be if you struggle with the written language or have no interest in writing at all. Once you've created your site, written the content, and have everything ready to go, it is vital that you track the results in order to see where your investment of money, time, energy, and effort is paying off the most.

By using tools like Google Analytics, you can keep track of visitors as well as how your keywords are performing for you. Use the information you learn from this valuable service to change and adjust your keywords whenever appropriate and refine your keyword research efforts for future projects.

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How To Write Ads That Will Convert A Prospect Into A Customer

You've been quite some time at the Internet, marketing your products, or other's products and running multiple Google adwords campaigns. Although your market is a competitive market, your sales letter is amazing, your ads are targeted, your landing pages are specific and well designed, you offer free ebooks to tempt your potential customers, but still you cannot convert your visitors into customers. What is happening? If this is you then keep reading.

Ok, first stop crying please. I know it's frustrating to work hard and get no results but there is light at the end of the tunnel. Here are some tips that will help you write killer ads that will convert prospects into customers.

There are many factors that affect the quality of your ads especially when using adwords campaigns. Here's an example of a three line ad and how to write it:

Ad Line 1: The headline. It's so important to write a good compelling headline. I will assume you already know this. Now, try to use as many targeted keywords and search terms as you can. That means you have to do some keyword research on your topic before you start writing your ad. If you don't use specific and well targeted keywords when writing your headline your ad is bound to fail.

Ad Line 2: Main text. Here you have to tell your prospects/potential customers exactly what to expect when they click your ad. Don't use all caps. You may capitalize the first letter of every word, that's ok. You also have to create interest here. State a fact, a solution to the problem. Create desire and an emotional attachment. What will your product help the customer do? How quickly can your product help the customers accomplish their goal? Don't be afraid to use cliches like "How To..", "Amazing..", "Top selling.." etc. They do work.

Ad Line 3 Call to action. Tell the readers why they should immediately click your ad. Maybe because they will miss some important offer or something like that. Maybe because you offer free shipping for the next 7 days. Maybe because you throw 3 exclusive bonuses. Can you find a clear and cool reason for your call of action? Use it here. Do not forget to proof-read your ads again and again before publishing.

Landing pages

Yes, landing pages are important. Especially if you are on Google adwords campaigns. You should know that your landing pages affect your overall quality score of your ads too, according to Google. Do you have any idea how frustrating can be to decide to click to a quality ad that points to a lousy landing page? Another bad example would be to "hide" your product under adsense ads, images or text. Try to help your visitors to see exactly what they want when they land on your page.

Selecting The Right Search Engine Keywords

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers' understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By "quality visitors" I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn't enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let's look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword "automobile companies." However, you company specializes in bodywork only. The keyword "automobile body shops" would rank lower on the popularity scale than "automobile companies," but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words,consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let's look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between "Seattle job listings" and "Seattle IT recruiters" which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people
who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business' rewards.