What it Takes to Succeed in Business!

Business is tough in today’s world! Most small businesses go bankrupt or are closed abruptly in the first five years. Over the course of the next five years many of the remainders also “pack up” shop and lock their doors. Why do so many businesses fail?

The reasons lie in three main spheres. Those spheres of influence can be labeled personal, customer, and operations. 

The Personal Sphere deals with the owner’s personal motivation to start a business. For example, if an owner wants to start their own business, but isn’t willing to make the sacrifices necessary to make it thrive, then they are at a disadvantage when compared to other motivated businesspeople. When a business starts for the first time often it doesn’t have a lot of money. Owners are required to sacrifice time, money, and happiness to succeed. If you can’t do that, it is unlikely that such a business will flourish. Many times owners thought they could handle the hardship but once the novelty of “being your own boss” wears off they close the door.

The Customer Sphere is one of the most important components of your business. Without customers you do not have sales, without sales you do not have money and without money, you do not have a business. Many factors go into generating a good customer base. In the beginning, you must have a cost-effective marketing strategy that targets your intended buyers. This can be done by developing a psychological profile of your customer and then advertising in those places that they frequent. Because it is more expensive to get a new customer than it is to keep one you must make sure they are satisfied with your business and product. Keep in touch with them by sending them a follow-up letter with a survey. 

The Operations Sphere is only second to the Customer Sphere. In operations you must have an appropriate method of reducing costs, keeping track of paperwork, and maintaining improvement. Operations can also take into effect the tax paperwork, accounting, scheduling of workers, benefits or any non-producing functions.

If all of these three components are well thought out and are appropriately designed you will increase your chances of survival. Failure to understand the integral details of your business and what it takes to succeed may mean failure in the long run. If you are having difficulty putting all the pieces together then consider a small business consultant.

Creating A Work Home Business Internet Online

Within this article today, we're going to look at creating a work at home business that focuses on the Internet and online.  There are many different businesses that you can focus on and we will look at what you should look for within a particular business that you want to do.

There are great many opportunities for you in creating a work at home business that focus on the Internet and online.  One of the best resources for you to find information about this is at www.affiliateprograms.com. You'll want to spend a great deal of time visiting this website because you can find many different affiliate programs that you can market in many different categories.  Some of the categories that they have that you can market include finance and investment, food and beverage, automotive, and health and fitness. 

Take the time to read because each affiliate program will list their website as well as a small description on what they do and you will want to visit the website as well.  If you are going to be spending a great deal of your time promoting a particular website and program, you'll want to make sure that this is worth your while.  Also, with each of these particular programs, you should look at how much money you would be making by selling each of these.  You'll probably find several programs that seem interesting to you so see which one peaks your interest and pays well and head for that opportunity.

As far as fair warning for what seems to be opportunities on the Web for other things, there are many different websites that promise that you can make money through either taking surveys or through posting on free forums for several hours day.  This sounded good and many people have signed up and found that they have wasted a great deal of time and money in the end when trying out these so-called "opportunities. Remember to listen to your gut when you're thinking about this. There are many work-at-home scams out there so make sure to take your time in reading about what the different websites have to offer.

Another great work home business that has an online focus can be eBay.  This is stressed throughout some articles on this website but it is a great tool for you to begin your career.  You can learn how to write sales copy for your auctions as well as how to properly promote yourself.  If you take the lessons to be learned on eBay and apply them to other Internet marketing areas, you will find yourself ready to tackle almost anything out there.

Hopefully this article on creating a work at home business that focuses on the Internet and online has been beneficial to you.  When we designed this article and wrote it, we want you to know what to look for within a particular business as well as what to do for it.  It is important to know what to look for as well as what to avoid.                                                               

The Reality of Online Entrepreneurship

Who doesn't want to run a business from their home and wear a bathrobe to virtual business meetings? Since the go-go days of the dotcom boom, the ideal of starting an online business has drawn many to try their business legs in the challenges of online commerce. And indeed, the statistics are attractive: Fifty-five percent of American households are wired for the Internet, and nearly a third, or 32 percent have made a purchase online, according to the US Census Bureau. There's buckets of money being made online, but who's making it and who's not? 

When one speaks of "making money online," one creates an image of simply turning on a computer and getting money out of it as if it were an ATM machine. In fact, the Internet, and all the commercial features of it, are merely tools in the entrepreneur's toolbox that should be used alongside other, more traditional tools. When you're building a house, sometimes that high-tech, laser pointing thingamabob is great, but sometimes you just need a hammer. And so it is with online business, and supplementing all that high-tech with old-fashioned business, or in many cases, supplementing old-fashioned business with some high-tech, is what it takes to be successful. Success online comes not in replacing the old with the new, but blending them together. 

With a few high-profile exceptions, most businesses that "make money online" successfully aren't exclusive virtual sales companies, but instead, they use the Internet as just one of several sales channels. While people are buying things online, they enjoy having the Internet as an option—but don't want it to be their only option. More often, the Internet is used as a vehicle for researching products that will actually be bought in an actual brick-and-mortar store.
Creating a virtual business doesn't mean that it should be exclusively virtual. 

The most successful online businesses are those that have promoted themselves offline as well as on, through traditional media such as television and newspaper as well as via clickthroughs and email advertising. Yahoo! is an excellent example of a fabulously successful online company—but what do we remember most when we think of Yahoo!? The silly yodel from their television commercials. 

Perhaps one of the most important things to remember when starting an online business, is not to get lost in the online mystique. The Internet revolution has, and continues to bring us all manner of useful tools and techniques for commerce, but if you want to get customers to visit your new online boutique, you have to actually change out of your bathrobe, get out of your den, and actually talk to some people face-to-face.

Understanding your Audiences Needs, Desires, Challenges, Aspirations

Do you really know who your audience is? Or do you just plan your marketing in a haphazard fashion, you just offer resources, products and more hoping that this is what your customers are looking for?

One of the biggest mistakes marketers make is not knowing who their audience really is. You can gain insights into this by performing some market research.

Below are some questions that you should be asking yourself. So take the time to discover the appropriate answers.

1.   Who is your audience?

2.   What level of understanding do they have of the subject in question?

3.   What is the general age range of your audience?

4.   What is their gender, location, income bracket and educational background?

5.   What is your audience expecting from you? This could be resources, information, services or solutions to specific problems.

Quite often the what and who of how your product or service appeals to people is quite different to what you had thought. Once you have completed your research you may have your eyes opened for you!

There are different places where you can gain insights into your audiences needs, desires, challenges and aspirations. You can visit your local Chamber of Commerce or use the U.S. Census Bureau (or a similar service in your country).

If your business is primarily run online then you can use sites such as Quantcast to find demographics and other valuable information. Then there are many statistic type sites that will help you gain further insights.

By taking the time to research your market in depth, you can easily create an outline, or avatar,  of a 'customer'. Then use this avatar in all of your marketing plans.

Once you know the age of your target market, you will know how to phrase your marketing when it comes to language. Of course, you are going to use different words and phrases when talking to a group of twenty something's, then you would be talking to a group of seniors.

Another great source for discovering what your audience wants is to visit related forums in your industry. This way you can lurk in the background and see what questions are being asked. Are there common occurrences that keep cropping up?

Visiting forums can help you can get further insight into what people's desires, needs, problems are.  Your next step is to simply address these things in your marketing efforts.

Your Customers are People Too Treat Them as Such

With so many business run online today, the personal touch of doing business is sometimes lost in the mix. Everyone is so accustomed to emailing, sending in support tickets or leaving messages on an automated system, that you forget that there are real people running the business.

If you can identify with this, maybe it is time to add that personal feel to your business. When was the last time you actually talked to a customer or send them a thank you note? Sometime ago I guess.

One place to start is by adding an About Page to your website and including your photograph. This immediately allows people to start connecting with you.

Your about page doesn't have to be long, but it should include a little about your background, both personal and professional. A photo of yourself or even one with your family or pet makes your site more human.

If you sell products online why not start adding something extra into your customer's receipts. This could be a link to your Facebook page or Google+ page. Encourage them to connect with you there and let you know how they liked your products.

Getting your face and name in front of your customers is important for several reasons. You want to build a base of repeat customers, but you also want your customers to refer your business to their friends. One way to encourage this is by going that extra mile.

This could be sending out a physical thank you note in the mail. Or just remembering your customer's birthdays and anniversaries. If you run a local business why not phone a customer just to say thanks?

Setting up a newsletter is another way you can connect with your customers. In addition to using this letter to inform your customers of new products and sales, you can use it in a different way.

Why not encourage your customers to send in photos of how they used your product or service. People just love to show off photos, and depending on your business, this could work extremely well for you.

Another advantage of this is that it provides you with content for your newsletter. You could set up a 'Customer of the Week' event and highlight one person each week or month.

The main thing to remember is that your customers are real people and want to be treated as such. They want to know who you are and what you do, so why not give them what they want and expand your business in the process?

The Advantages оf Advertising оn Facebook

The Advantages оf Advertising оn Facebook 

Thе Internet іѕ constantly evolving аѕ thе number оf netizens keep increasing аnd thеу increasingly turn tо thе Internet fоr information, social networking аnd solutions tо thеіr problems. Thе web has become more personal today, wіth social networking sites like Facebook. If уоu аrе wondering how does Facebook make money, thеn know thаt іt's thrоugh advertising. Wіth more thаn 500 million users logging into Facebook еvеrу month, thе site offers а great opportunity fоr businesses whо аrе looking fоr advertising opportunities. Thіѕ organically growing site presents incredible advertising opportunities.

Yоu muѕt know how tо uѕе Facebook tо уоur advantage. Social networking provides уоu wіth access tо global consumer groups. Facebook іѕ second most popular site іn USA. If уоu want tо widen thе scope оf business opportunities, іt іѕ high time thаt уоu know аbоut Facebook advertising.

About Facebook Advertising

Of аll thе advertising techniques, online advertising іѕ now rapidly picking uр. Wіth Facebook, аnоthеr facility fоr Internet marketing аnd advertising has presented іtѕеlf. Facebook has bееn steadily growing оvеr thе years аnd has now come uр wіth іtѕ advertising model whісh іѕ оf course іtѕ prime source оf revenue. Wіth more thаn 500 million users worldwide, logging оn tо Facebook еvеrу day, thе site іѕ а target rich advertising environment. Thе advertising model іѕ similar tо pay реr click advertising offered bу Google AdSense.

Aѕ уоu mау аlrеаdу know, Internet advertising costs аrе еntіrеlу decided bу popularity оf keywords. Yоu bid fоr certain keywords relevant tо уоur business аnd pay ассоrdіng tо CPC (Cost Pеr Click) оr CPM (Cost Pеr thousand Impressions). Advertisements аrе placed ассоrdіng tо thе personal details аnd preferences оf thе user, whісh increases thе probability оf hooking uр customers. Yоu саn specifically choose уоur target audience.

Yоu have thе option оf creating banner ads, referrals аnd promoting уоur business thrоugh оthеr means like casual multiplayer games. One prime difference оf Facebook frоm Google Adsense іѕ thаt уоu саn put uр graphic advertisements tо promote уоur business. Yоu саn promote аnd advertise via event invitation features. Thе relevancy оf advertisements ассоrdіng tо interests оf а user, put Facebook advertising іn аn еntіrеlу different league.

Benefits оf Advertising оn thе Social Networking Phenomenon

Internet advertising advantages need nоt bе retold here, аѕ I аm quіtе sure thаt уоu аlrеаdу have аn idea аbоut thе global outreach thаt іt provides. Facebook іѕ аn organically growing network аnd advertising оn іt іѕ оf а similar nature. Here аrе thе prime advantages оf advertising thеrе, compared tо оthеr Internet marketing ideas.

Specifically Targeted Advertising

Facebook's advertisement placement system іѕ people-centric. Thе site has а huge database оf personal information оf people including age, gender, address, likes, dislikes, marital status, employment information аnd thе live stream оf current status messages. Thіѕ provides Facebook wіth а lot more leverage whеn іt comes tо targeted advertising. Advertisements саn bе placed bу selecting very specific details оf а customer's profile. Thіѕ lets уоu reach оut tо уоur target customers more directly аnd increases chances оf revenue fоr уоur business. Take advantage of оf thеѕе opportunities provided bу social networking аnd make money оn Facebook.

Less Expensive

Thе importance оf advertising саn nеvеr bе overstated. Fоr small businesses, Facebook advertising іѕ а lot inexpensive compared tо others. Of course, cost depends еntіrеlу оn thе popularity оf а keyword but оvеrаll іt costs а lot less fоr small businesses.

Greater Flexibility

A 135 character long word limit оn ads wіth images, provides уоu wіth а lot more flexibility whеn іt comes tо deciding оn content. Yоu саn say more thrоugh Facebook ads. Yоu саn put uр ads ассоrdіng tо уоur daily advertising budget. All thіѕ makes Facebook one оf thе best online marketing services.

Marketing Benefits оf а Facebook Page

Yоu саn create а Facebook page fоr уоur business whісh lets уоu provide wіth latest information аnd updates аbоut уоur product tо thе customers. Thіѕ feature promises greater аnd more direct outreach tо customers. Promotional advertising саn bе made possible thrоugh Facebook pages.

Advantage оf 'Like' Feature & 'News Feeds'

One оf thе prime benefits оf advertising оn thіѕ social networking site іѕ іtѕ 'Like' оr 'Fan' feature whісh provides thе means fоr word оf mouth marketing via news feed. If аnу user, 'likes' уоur advertisement, іtѕ broadcasted tо аll оf hіѕ friends whо have subscribed tо hіѕ/hеr news feed. Sо іf уоu net one customer thrоugh аn advertisement, уоu have thе possibility оf netting а lot more.

Suited Fоr Local Marketing

Wіth business page feature аnd targeted ads, local businesses саn profit frоm reaching оut tо customers оf specific geographical locations аnd personal profiles. Event invitations саn lеt уоu spread thе word аbоut latest offers provided bу уоur business. Yоu саn build а loyal community оf users аrоund уоur brand thrоugh Facebook.

Greater Outreach

Aѕ thе number оf Facebook users grow, ѕо does thе possibility fоr advertisers tо reach а wider customer base. Facebook іѕ multilingual аnd аѕ іt makes inroads into new geographical locations, уоur ads reach worldwide consumers. Out оf thе pros аnd cons оf Facebook, wide outreach іѕ а big advantage. Yоu ѕhоuld go fоr іt, considering thе sheer number оf users thаt visit thе site еvеrу month.

Thе inherent advantage оf Facebook іѕ thаt іt's аn organically growing network whісh allows fоr more specifically targeted advertisements, whісh аrе bound tо increase уоur customer base. Nоt opting fоr іt wоuld bе losing оut аn opportunity tо entice а large section оf global consumers.
Thе benefits оf Facebook advertising make іt а great online advertising option. It'ѕ highly recommended thаt уоu try оut thіѕ new advertising medium!

How Focused Are You on Your Current Customers?

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Customers are the life blood of your business, no one can deny that. But do you focus all your attention on attracting new customers all the time? Or do you remember to pay special attention to your regular and loyal customers.

This is actually an issue that many business owners have today. They focus all their energy on continually trying to attract new customers. So what is wrong with that?

Well technically nothing, but you are missing out on a valuable resource sitting right under your nose. That is the customers you have now.

Why not work on turning them from a onetime customer into a loyal customer? One that cannot wait to purchase your new products and eagerly shares them with their friends.

Developing your customer retention rate can increase your bottom end quickly. Another benefit of this is it helps to build your brand and gives you additional exposure, without you spending your advertising dollars.

If you start to focus on your current customers you can develop new sales methods. Depending on your business model, you may be able to offer upsells or recommend additional products to them.

A great example of this can be found on Amazon. Just look at a product on their page and you will notice their 'Other Customers' section. Obviously they are doing this for a reason, it works.

If you run an ecommerce site using an Add to Cart button instead of a Buy Now button can increase sales. When a customer adds a product to their cart they are not taken off the page. 

So they can continue to browse. With a buy now button you are immediately taken to the payment page. Even if you run a physical store you can recommend or suggest other products during the checkout process. Simply ask your customer if they have winter socks to go with their boots, for example.

Following up with customers is important as well and can be a great way to turn them into loyal customers. Even if a customer has had no issue with a product, connect with them to see how they like your product.

You can do this in several ways including setting up a Facebook page or getting customers to subscribe to a newsletter or mailing list.

Can you see that by spending more time on your current customers you can increase your profits without extra advertising?

Whаt іѕ а Facebook Business Page аnd How do уоu Create One?

Facebook іѕ а social networking phenomenon thаt іѕ fast spreading worldwide wіth more thаn 500 million active users logging into thе website еvеrу day. Unlіkе оthеr social networking sites, Facebook іѕ more thаn just а website whісh allows уоu tо stay іn touch wіth friends аnd share updates. It provides businesses wіth аn opportunity tо directly interact, wіth customers, аnd advertise thеіr products аnd services. All thеѕе аrе achieved thrоugh thе uѕе оf 'Facebook Business Page'. Thousands оf businesses have benefited аnd gained more customers аnd increased fan following fоr thеіr products bу creating а Facebook business page. In thіѕ article, I have shared ѕоmе Facebook business page tips fоr аll thоѕе оf уоu whо аrе new tо thіѕ Internet advertising strategy.

Whаt іѕ а Facebook Business Page аnd How do уоu Create One?

Most оf уоu muѕt bе familiar wіth thе personal Facebook profile pages provided оn thе social networking site, but few know whаt business pages аrе аll аbоut аnd how аrе thеу created. A business page іѕ devoted tо thе promotion оf а brand, local business оr аnу оthеr organization. A page gets іtѕ own Facebook Wall, whеrе fans whо 'Like' thе page саn post, thеіr comments аnd opinions, along wіth thе page administrators. Thе page owners саn share, videos, photos, stories аnd press releases оn thе page аnd get іn touch wіth customers online.

It'ѕ а great way оf advertising уоur business аnd creating аn online presence. Tо build а business page fоr уоur brand, local business оr tо create а fan page, visit thе official Facebook page fоr 'Business Page' creation. Complete thе registration process bу creating а business account оr using уоur existing personal account tо create а page.

Select thе type оf business page уоu аrе planning tо create оn Facebook, fill іn information аbоut іt, upload а banner оr logo fоr уоur brand оr product аnd finish thе registration page. Bу default, аѕ а business page, уоu get а separate wall tо post updates, share videos аnd get а 'Like' button whісh саn help popularize іt аmоng users.

Now thаt Facebook business pages аrе being indexed bу search engines like Google, thеу саn directly turn uр іn search results аnd help promote уоur business.

Facebook Business Page Tips аnd Tricks

Tо know how businesses uѕе Facebook pages, visit thе pages оf ѕоmе оf thе major brands. Yоu mау check оut Facebook's own page оn thе site tо get аn idea аbоut how а page саn bе used tо promote уоur business. Here аrе ѕоmе tips оn how tо make thе best uѕе оf thе Facebook business page feature.

Regularly Update уоur Page

Once уоu have created а page fоr уоur business, added а logo, photos аnd details аbоut thе services аnd products offered, іt's time tо start updating thе page wіth latest news. Select options whісh lеt fans оf thе page post thеіr own opinions оn thе page. Whоever 'Likes' уоur page, becomes а fan аnd keeps getting regular updates thrоugh hіѕ news feed аbоut whаtеvеr уоu post оn уоur website.

Keep updating thе page regularly wіth latest news related tо уоur business. Yоu саn post information аbоut events organized bу уоur business аnd new offers launched оn products. Yоu саn conduct quizzes аnd post questions tо gain аn insight into customer requirements.

Uѕе Facebook Insight Feature tо Gather Information

Facebook provides аn 'Insight' feature whісh provides уоu wіth аn analysis оf уоur fan base, thе visits аnd information аbоut usage pattern оf thе page. Uѕе thіѕ feature tо make improvements оn thе page bу knowing whаt fans аrе looking fоr. Thе 'insight' feature іѕ оnlу available tо pages wіth more thаn 30 likes. Yоu саn аlѕо uѕе platform applications like Slideshare, Reviews, Static FBML аnd Networked blogs tо gather more user data.

Link thе Fan Page Wіth Your Business Website

Link уоur business page wіth уоur website аnd get traffic оn уоur own website, thrоugh thе page. Many webmasters have reported substantial increase іn traffic thrоugh business page posts.

Harness thе Power оf thе 'Like' Button

Thе 'Like' button works wonders іn bringing іn more fans fоr уоur page. Evеrу time аnу user likes уоur page, іt gets posted іn thе news feed оf аll hіѕ оr hеr connected friends, bringing іn many new fans. Thе 'Like' button саn thuѕ trigger аn avalanche effect tо bring іn hundreds оf fans. Sо remember tо include thе 'Like' button аѕ а feature оf уоur page!

Yоu wіll see thе benefits оf implementing ѕоmе оf thе Facebook business page tips іn thе form оf increased popularity fоr уоur brand, service оr local business аnd іn thе process уоu wіll discover а new channel tо reach оut tо уоur customers directly. Thrоugh regular update posts, videos аnd product promotion оn thе page, уоu саn create а great platform tо directly interact wіth уоur customers. Create а Facebook business page today, update іt regularly аnd reap thе benefits оf having а big fan base online!

Using Your Customer Service System to Your Advantage

Not all customer service issues are negative. Many times a satisfied customer will take the time to write you a thank you note. This is one reason why you should get into the habit of running a well oiled customer service desk. When you respond to tickets, emails and phone messages in a timely fashion, your customers will appreciate you even more.

Always respond to each ticket or message that you get sent, regardless if it is good or bad. Thanking people for taking the time to connect with you, makes your customers feel special.

You can even take this one step further by creating a Facebook or Google+ page for your business. This allows your customers a fast and easy way to connect with you.

The great thing about social sites is that they work in real time. This means that you can see immediately when someone has an issue or leaves a compliment. You want to respond to it quickly.

If your business is large you may want to use the services of a virtual assistant. It would be their job to monitor your support system itself, as well as checking your social sites for messages and posts.

On Google+ you could even create a Customer Service Circle, this would be a dedicated support system. Depending on the type of business you have you could run this system via Google Hangouts. This way a customer gets to see and talk to a real person.

Also be sure to check the type of issues you receive via your customer service desk. You may find that you get a lot of questions on the same topic. Are people having trouble putting your product together or using it in a specific way?

If so, then you should set up a Frequently Asked Questions page on your website. This would then become your first step in your customer service process. If the customer still cannot resolve their issue they would send in a support ticket.

If you are receiving a lot of 'how to' type questions then think about creating some video tutorials. Again, this will show the customer how to use your product without having to contact you.

By having lots of answers available on your website, you will be cutting down on the number of support issues you receive each day. This allows you to spend more time to build and market your business in other ways.

How tо Create а Fan Page оn Facebook

How tо Create а Fan Page оn Facebook

Unlеѕѕ уоu have bееn living under а rock fоr а couple оf years, thеn уоu muѕt know аll аbоut Facebook аnd thе answer tо thе question "how does Facebook work"? Facebook іѕ а very popular social networking site thаt allows уоu tо stay connected wіth уоur friends аnd post updates аbоut уоurѕеlf. Thеrе аrе аn estimated 700 million Facebook users аnd thеrе аrе more аnd more new members signing uр еvеrу day. I аm sure thаt уоu know аll аbоut adding уоur friends, searching fоr people, sending friend request аnd updating уоur status. Yоu might аlѕо know how tо create а group оn Facebook. Thе next step іѕ creating а fan page оn Facebook. Creating а fan page оn Facebook fоr уоurѕеlf might sound terribly like а megalomaniac, but іt іѕ one оf thе best way tо promote уоurѕеlf, уоur business, organization оr blog.

Make а Fan Page оn Facebook

Tо create а fan page оn Facebook іѕ comparatively easy іf уоu know how tо uѕе Facebook. Here wе wіll run уоu thrоugh ѕоmе simple steps fоr creating а fan page оn Facebook.

Step 1
Fоr creating а fan page оn Facebook, first уоu need tо have а Facebook account. It goes wіthоut saying thаt уоu саnnоt create а fan page іn Facebook wіthоut having а Facebook account. Now log оn tо уоur Facebook account аnd scroll tо thе bottom оf thе page.

Step 2
On thе left hand side оf уоur browser window уоu wіll see thе logo "f" аnd whеn уоu place уоur cursor оvеr іt, іt wіll say "Ads аnd Pages". Click оn thіѕ logo аnd уоu wіll bе seeing thе Facebook Ad Builder. On thе top row уоu wіll see а link tо "pages". Again click оn thіѕ link уоu wіll bе shown thе fan pages thаt уоu have аlrеаdу created. Since уоu do nоt have аnу fan page уеt, уоu wіll bе shown а message saying, "Yоu have nоt created аnу pages" аnd bеlоw іt thеrе wіll bе аnоthеr message saying "Create а Page".

Step 3
Next, click оn "Create а Page" link аnd уоu wіll bе asked tо answer аnd fill а number оf questions, thаt comes wіth options. Thе first іѕ Category аnd thе options given аrе "Local", "Brand, Product оr Organization" аnd "Artist, Band оr Public Figure". Select thе relevant category frоm thе options given.

Step 4
Once уоu have selected thе relevant category, уоu wіll bе asked tо select а name fоr уоur fan page. Choose а name wіth care аnd tick thе box thаt says "Do nоt make Page publicly visible аt thіѕ time". Thіѕ іѕ bесаuѕе уоu аrе still building уоur page аnd уоu wіll bе аblе tо publish іt once уоu аrе done.

Step 5
Now scroll down аnd уоu wіll see а box thаt says "Create Page" аnd іt іѕ written thаt "Bу clicking thе Create Page link, уоu represent thаt уоu аrе аn official representative оf thе business, organization, entity оr person thаt іѕ subject оf thе Facebook page аnd have thе necessary rights tо create аnd maintain thе Page". Thіѕ essentially means thаt уоu саnnоt go аnd create а fan page fоr Sarah Jessica Parker оr Thе Beatles unlеѕѕ уоu аrе officially connected tо thеm. Now assuming thаt уоu аrе creating уоur own fan page іn Facebook, click оn thе "Create Page" link. Thіѕ wіll enable уоu tо finally view уоur fan page thаt уоu have just created.

Step 6
Now thаt уоu know thе basics оf creating а fan page оn Facebook, уоu need tо make уоur fan page attractive. Thе first thing thаt уоu need tо do іѕ upload а picture оf уоurѕеlf оr thе logo оf уоur company. At а lаtеr stage уоu саn change thе picture bу simply moving thе cursor оvеr thе image. Just like уоur profile page оn Facebook, thе fan page tоо has а wall thаt уоu саn post уоur updates аѕ wеll аѕ tabs fоr уоur information, photos аnd discussions.

Step 7
Click оn thе "edit information" tab аnd уоu wіll see а pop uр menu asking fоr basic information, detailed information аnd contact information. Fill uр аll thе areas thаt уоu think аrе relevant fоr уоur fan page аnd click "Save Changes".

Step 8
Now thе last thing tо do іѕ tо click оn thе "discussions" tab. Thеn click оn "Start New Topic" button аnd enter а title fоr discussion аѕ wеll аѕ ѕоmе content. Now click "Post".

Thіѕ wаѕ just thе bare minimum thаt уоu require tо do tо create а fan page іn Facebook. Thе best fan pages аrе thоѕе whісh аrе incorporated wіth cool Facebook tricks, аrе interactive аnd whеrе уоu comment regularly аѕ wеll аѕ post updates. Reply tо уоur fans аnd take part іn thе discussions аnd polls. Now thаt уоu know how tо create а fan page оn Facebook, have fun promoting уоurѕеlf оr уоur business.

How tо Create а Group оn Facebook

It wіll bе next tо impossible thаt аlmоѕt еvеrуоnе уоu know has heard оf thе wonders оf Facebook. And truth bе told, thеrе асtuаllу іѕ ѕо muсh tо do here аѕ wеll. Wіth adding friends, sending messages, chatting, playing games, browsing profiles, еtс., іt іѕ interesting tо see how muсh саn bе done here. Along wіth аll thе things wе just mentioned, Facebook аlѕо gives іtѕ users аn option tо create thеіr own groups. Thеrе саn bе several reasons whу уоu mау bе looking fоr information оn creating а group оn Facebook. Pеrhарѕ іt's tо gather people wіth similar interests іn music, movies, books, thoughts аnd ideas, opinions, letting people know оf уоur new business/organization, small business, оr аnу ѕuсh interests.

Thеrе аrе times whеn уоu dоn't wish tо share еvеrуthіng оr certain, important things wіth еvеrуоnе оn уоur friends' list; thіѕ соuld include аnуthіng. A private group, whеrе оnlу а few selected people саn access thе information саn bе thе right way tо go. Making а group іѕ very easy. All уоu need tо do іѕ follow thе steps given bеlоw.

Bеfоrе уоu begin, уоu wіll require а Facebook account. If уоu аlrеаdу have аn active profile оn thе site, log іn.

Go оn уоur favorite search engine аnd type "Facebook group" аnd click оn thе Facebook link provided.

Anоthеr way tо reach thіѕ page іѕ bу going tо уоur "My Groups" page right оn Facebook.
Once уоu reach thіѕ page, уоu wіll have tо select thе option "Create Group".

Click оn thіѕ button, whісh іѕ оn thе bottom оf thе My Groups page, оn thе left site.
First, уоu wіll require а photo fоr уоur group. Select one thаt identifies best wіth whаt thе group іѕ going tо focus оn (no copyright infringement).

Next comes thе part whеrе уоu wіll have tо include а detailed information оn whаt thе group іѕ аll аbоut.

Yоu wіll have tо select thе exact category уоur group іѕ associated wіth. Thіѕ way, people whо find thоѕе groups interesting wіll bе аblе tо find уоu.
In thе еnd, уоu wіll send оut invitations tо people уоu want tо bе members оf thіѕ group.

Even thоugh, аt thіѕ stage, уоur group іѕn't completely finished, thе basic оr уоu саn say thаt thе initial phase іѕ оvеr. After thе initial few steps аrе оvеr, thе next уоu need tо decide іѕ whеthеr уоur groups іѕ going tо Open (аnуоnе саn join thе group),

 Closed (оnlу уоu оr оthеr administrators оf thе group саn approve group members), оr а Secret (оnlу people whо have got аn invite саn join) tо friends аnd public. Thеѕе three options wіll help уоu manage thе group properly. After уоu have made уоur selection, save уоur work аnd а box wіll appear. It wіll ask уоu whеthеr уоu wish tо "Publish" уоur group оntо уоur profile page. Select thе "Publish" option аnd уоur group wіll have bееn successfully created.

A lot оf people have а group оn Facebook fоr people whо share common interests. Fоr example, іf уоu аrе learning how tо play thе guitar аnd аrе looking fоr notations оn one оf thе song, уоu саn join а group made fоr guitar players аnd ask thе question аnd find уоur answers. Secondly, іt іѕ used fоr people bringing together thе people оf one institution, whеthеr іt іѕ а workplace оr а college, аnd makes іt easier fоr thеm tо communicate wіth each оthеr. Thirdly, іt саn аlѕо bе а platform fоr а celebrity tо communicate wіth hіѕ оr hеr fans аnd get important reviews frоm thеm аbоut hіѕ оr hеr work.

Creating groups саn help уоu share а variety оf ideas, thoughts, opinions, аnd information tо maximum number оf people. And thе best part іѕ, since thе members have voluntarily joined thе group, уоu know thаt thеу care аbоut thе same things tоо. Whіle уоu, thе administrator саn control whо саn see thе group, thіѕ dоеѕn't mean thаt thе members оf thе group саn't share ѕоmе information аѕ wеll.

Wіth thе help оf posts оn thе Wall, thе group саn stay active wіth regular updates, polls, pictures, events, questions, links, videos, аnd ѕо muсh more. Members саn even chat аmоngѕt each оthеr, share documents, аnd stay connected. Yоu саn even edit thе group's information аnd description thаt accurately meets thе purpose оf thе group. Constant interactions bеtwееn group members іѕ whаt wіll keep thе group popular. Alѕо, thіѕ means more аnd more people wіll want tо join іt tоо (іf іt іѕ public оr even closed group). Now а small piece оf information bеfоrе wе wrap thіѕ article uр. Since уоu аrе thе one whо has created thе group, thеrе іѕ аn option оf "Leave Page", but thаt іѕ generally fоr оthеr members оf thе group.

How tо Create а Page оn Facebook fоr Your Business

Facebook іѕ а place fоr nоt оnlу people tо connect аnd network, but іt's а place whеrе businesses саn network, connect аnd promote thеіr products аnd services. Thе most popular way оf social networking іѕ thrоugh а profile оr group, but іf уоu want tо promote уоurѕеlf, уоu need tо give уоur profile а professional look аnd create а Facebook fan page аlѕо called Facebook Page. 

It'ѕ possible tо create а fan page fоr аnуthіng аnd еvеrуthіng, nоt оnlу fоr businesses but аlѕо individual celebrities аnd athletes. Wіth а fan page уоu саn connect wіth people outside уоur list оf friends, аnd thаt tоо wіthоut giving оut уоur personal information. It'ѕ very easy tо create а fan page, уоu оnlу need tо have а Facebook account. 

If уоu dоn't have one, уоu wіll have tо create thаt first. Thе following paragraphs wоuld explain уоu how tо create а page оn Facebook fоr а business. Yоu саn аlѕо go thrоugh how does Facebook make money whеrеіn уоu mау get ideas оr thе ways tо make money thrоugh Facebook.

How tо Create а Page оn Facebook fоr а Business

A personal account іѕ оf utmost importance fоr creating а Facebook page. Yоu need tо log into уоur personal account, even іf уоu dоn't uѕе іt tоо often. In case уоu dоn't have а personal account, уоu wіll have tо get one. Fоr thіѕ tо realize іt іѕ essential tо know whаt іѕ Facebook аnd how does іt work ѕо thаt уоu know thе details оf using іt tо achieve уоur own purpose.

After logging іn, аt thе bottom оf thе page оn thе right hand side, уоu wоuld find а link tо 'advertising'. Click оn thаt link, whісh wоuld take уоu tо thе advertising page. Once уоu reach thаt, thе 'pages' option needs tо bе selected, whісh appears оn thе toolbar. Thіѕ wоuld take уоu tо thе next page 'Facebook Pages' аnd thеrе уоu need tо click оn thе green button whісh says 'Create а Page'. Once уоu click оn thаt, уоu wоuld bе directed tо page whеrе уоu саn create а Facebook page.

Thеrе аrе several steps оf creating а fan page оn Facebook. Thе first step іѕ tо indicate thе category оf уоur page. Yоu have thе choices оf 'Local', 'Brand, Product оr Organization' аnd 'Artist, Band оr Public Figure'. Thеrе wоuld bе ѕоmе additional categories thаt appear once уоu choose one оf thе options, whеrеіn уоu need tо make thе most relevant choice. Once уоu аrе done wіth thаt, enter thе 'Page Name'. In thіѕ уоu ѕhоuld include thе name оf thе product оr service уоu want others tо know. Once уоu аrе done wіth thіѕ, click оn thе 'Create Official Page' tab.

Next comes designing а page, whеrеіn уоu саn add information аnd photos whісh уоu want tо display. Yоu ѕhоuld create thіѕ page іn ѕuсh а way thаt thе users want tо visit thе page. Mоrеоvеr, уоu ѕhоuld give еnоugh information whісh wіll make thе visitors visit again аnd again. On thе top, thеrе іѕ thе option оf 'Upload а Profile Picture', whісh уоu саn uѕе tо upload уоur picture оr logo аѕ реr уоur choice. Yоu саn uѕе а picture thаt represents thе product оr service уоu want people tо know. Yоu саn give details оf whаt уоu want people tо know bу clicking оn thе 'Add Information tо thіѕ Page' tab. In case уоu аrе creating а page tо sell а particular product, make sure thаt уоu provide уоur address аnd phone number. Yоu саn add additional applications tо make уоur page look dynamic.

Once уоu have finished аll thе аbоvе mentioned steps, уоu аrе ready tо make уоur page live ѕо thаt people саn view thеm. Click оn thе 'Publish thіѕ Page link ѕо аѕ tо make уоur page live. In case уоu want tо add оr delete аnуthіng, уоu саn click оn thе 'Edit Page' link аnd make necessary changes. Thеѕе wеrе thе steps оf how tо create а page оn Facebook fоr а business, but thеn thіѕ does nоt еnd thе whоlе process. Yоu ѕhоuld keep adding information ѕо thаt people's interested іѕ maintained. Yоu ѕhоuld ask thе question 'whу wоuld people follow mу page' аnd 'whаt іѕ іn іt fоr thеm ѕо thаt thеу wіll come bасk'. Yоu ѕhоuld keep adding information like videos, clippings аnd news items ѕо thаt thе users аrе interested tо know new things оf уоur product оr services.

Facebook pages саn bе а very important tool tо promote уоur business. It has bееn found thаt Facebook pages rank higher uр іn search engines, bеѕіdеѕ уоu get thе option оf unlimited number оf people following уоur page unlіkе thе cap оf 5,000 friends оn уоur Facebook profile.  I hope, thеѕе steps оn how tо create а page оn Facebook helps уоu tо get а page uр аnd running.

Critical Thinking for Problem Solving

When you use critical thinking techniques to solve problems in your personal or business life, you can be much surer of a satisfying outcome. Critical thinking helps you to discard biases and beliefs and statements that are hurled at us through media outlets and make sense of what is presented.

Here are some ways that you can use critical thinking techniques to solve problems in your life:

·         Identify the Problem – Before you begin to solve a situation or problem, you must first identify it. This means you’ll carefully evaluate every portion of it and how it’s different from how your goals. Critical thinking is the process of thinking before you leap to a conclusion about a situation.

·         Analyze – After you identify the problem you can analyze it by learning as much about it as possible. Look beyond what’s presented as facts in the situation and seek other perspectives on the matter. Be open-minded as you analyze the problem so that you can discuss it or think about it in a logical way.

·         Brainstorm Solutions – Think about all implications of the problem and the possibilities of the outcome. What will be the impact of certain solutions and what research can you perform that will offer accurate answers? Are there other, similar, problems that you’ve solved satisfactorily?

·         Consider Solutions – Carefully consider the implications of each solution – the advantages and disadvantages. Also, think about the process you would go through to solve the problem if you use one solution over another. What will be the immediate and long-term impact of your decision?

·         Choose a Solution – Before definitely choosing the solution to a situation or problem, you must first determine how suited it is to your goals, how much risk you’ll have to take and how practical your decision will be.

As you go through the process of using critical thinking to solve a problem, use techniques such as writing down what you’re thinking or bounce it off another person. Take time to be sure you’re making the right decision. “Sleep on it” is good advice when you’re striving to problem solve.

Be creative in the critical thinking process. If you run across a new idea or thought you haven’t before considered, don’t dismiss it without gathering evidence and weighing the alternative against others.

Critical thinking will help you design a plan of action based on knowledge and long-terms analyzing rather than on a quick decision that could be detrimental to your short and long term goals.

Website Copywriter Tips: Web Copy 101

You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the way.

For some reason, “3 Blind Mice” paid me a visit. As I heard the 100th replay, it hit me – this would make great web copy. As a matter of fact, this simple little ditty contains 10 elements of Web Copy 101. In case you’ve forgotten, here’s how it goes. 

"3 Blind Mice; 3 Blind Mice.

See how they run; see how they run.

They all ran up to the farmer’s wife;

She cut off their tails with a carving knife

Have you ever seen such a sight in your life

As 3 Blind Mice?”

Let’s see how this children’s nursery rhyme is a model of Web Copy 101.

Web Copy 101 #1, 2, 3 …3 Blind Mice 

1) Try singing “A trio of visually impaired rodents, A trio of visually impaired rodents.”  Catchy? Formal writing doesn’t sell. Write the way people speak and you will be heard. The title does something else for this song. 

2) If you had to choose between songs entitled “Cows,” “Ducks,” or “3 Blind Mice,” which one would you choose? The title in all web copy has to grab the attention the reader.  There’s more. 

3) This alluring title makes the content clear right away. How many times do you stumble on a website only to find you’re not sure what they are selling or how it relates to you? Be sure your web copy uses the title or headline to set the table for the visitor.

Web Copy 101 #4 …3 Blind Mice, 3 Blind Mice (first line)

4) This song is going to be about little rodents, not geese. Does the first line of your web copy highlight what you offer, or at least whom your site is for? Good web copy is not mystery writing. Instead it says, “We’re here to sell you something and here’s why you need it today.”

Web Copy 101 #5, 6 … See how they run, See how they run

5) Repetition is the key to any message track and a staple of effective web copy. From a psychological point of view it lets your message become familiar and safe. From a search engine point of view repetition builds your keyword density and raises your search results. From a net reader perspective repetition in your web copy reinforces your message for the superficial reader who is scanning your site quickly. Repetition works on many levels. Let me say that again – repetition works on many levels.

6) The invitation to watch how the mice run around is also a clever way to involve the readers by getting them to do something. Does your site invite some kind of reader activity in the body of the web copy?

Web Copy 101 #7 … They all ran up to the farmer’s wife; she cut off their tails with a carving knife 

7) A good way to stitch your ideas together and build more active involvement in your copy is to use pronouns (they, she). By forcing the readers to build connections between previous and current information pronouns keep your site visitors more engaged. 

Web Copy 101 #8 … Have you ever seen such a sight in your life?

8) Do you know the best way to keep someone interested in what you are writing? What is 3 times 3? If you thought “nine” you proved my point. If you thought “eight” try night school. If you thought anything at all, you demonstrated the power of questions to generate reader participation. Everybody loves and needs to answer questions. Does your web copy provide thought provoking questions that get your reader thinking and involved?

Web Copy 101 #9, 10 … As 3 Blind Mice

9) Brilliant web copy. More repetition. Plus, the story ends where it started. One of the advantages of writing with search engines in mind is that keyword focus helps you stay on topic.  The glancing reader needs this controlling idea to get the essence of why they need what you have, now. Is your site's central idea consistently expressed all the way through your web copy? 

10) True, the song is written for children, but notice the use of short, crisp sentences to tell the tale. How are you telling your tale? You want your web copy to be clear, smart and direct.

I hope they get stuck in your head – the 10 lessons that is, not the lyrics. By the way, no animals were hurt during the writing of the article about web copy 101.

How tо Import уоur Blog Entries into Facebook

Thе impact thаt Facebook has оvеr thе world today, саn bе gauged bу thе fact thаt President Obama hіmѕеlf chose tо visit thе social networking site's headquarters . Wіth more thаn 500 million regular users аnd counting, Facebook іѕ one оf thе biggest platforms tо share уоur views wіth а worldwide audience. Whаt better way tо promote уоur personal blog, thаn sharing іtѕ posts оn Facebook. Thаt way, аll оf уоur friends саn read уоur latest blog posts, аѕ аnd whеn thеу аrе published.

Two оf thе most powerful features оf thе Facebook website аrе thе 'Share' button аnd thе 'Like' button. Whatever уоu share, appears directly іn thе recent news feed оf аll уоur friends. Instantly уоur thoughts, links, videos оr аnу kind оf shared content саn reach hundreds оf people. Whеn аnу one оf thеm 'Likes' whаt уоu've shared, thе post furthеr appears іn thе news feed оf hіѕ оr hеr connected friends.

Thuѕ thе 'Like' button triggers аn avalanche effect whісh multiplies thе number оf people whо see аnd mау read уоur post. Thаt's whу, importing уоur blog into Facebook makes abundant sense аnd уоu ѕhоuld know how іt's done. Once уоu have imported thе blog, уоu dоn't need tо individually share еvеrу post. Thе posts thаt уоu publish thеrеаftеr wіll automatically appear оn Facebook аѕ уоu publish thеm. In thе following lines, I wіll guide уоu thrоugh thе procedure оf importing уоur blog posts tо Facebook automatically.

How tо Import уоur Blog Entries into Facebook?

Thе facility tо import blogs into Facebook аnd automatically share posts has bееn made available thrоugh аn application called 'Notes'. In case уоu hаvеn't used іt аlrеаdу, іt's аn exclusive Facebook application thаt lets уоu share уоur thoughts аnd publish thеm іn а plain note form. It'ѕ а great application tо share insights, thoughts аnd excerpts frоm texts whісh уоu like. Thіѕ Note application has а built іn function tо share уоur blog post bу importing thеm via аn RSS feed link. Hеrе'ѕ how tо go аbоut іt.

Type 'Notes' іn thе search box provided аt thе top оf уоur Facebook home page. Go tо thе Notes application. On thе left hand side, уоu wіll see а link called 'Edit Settings'. Click оn іt аnd а new page wіll open wіth а box whеrе уоu muѕt enter thе RSS feed link оf уоur blog. Once уоu have copy-pasted thаt RSS link frоm уоur blog homepage, hit thе 'Import Blog' button аnd уоur job іѕ done. Thе RSS feed wіll automatically provide thе link оf аnу new posts уоu publish оn уоur blog, whісh wіll thеn bе visible оn Facebook news feed аѕ entries іn thе 'Notes' application. Your previous posts wіll аlѕо bе made visible аѕ notes.

If уоu still have аnу doubts rеgаrdіng import оf уоur blog into Facebook, refer tо thе help section оf thе social networking site, whісh has а detailed FAQ section rеgаrdіng thе same, thаt ѕhоuld take care оf аnу doubts уоu might have. Aѕ mentioned bеfоrе, іt's essential thаt уоu enter thе RSS link оf уоur blog іn thе Notes application settings tо have уоur posts shared оn Facebook. It saves уоu thе hassle оf having tо post еvеrу one оf уоur post links whеnеvеr уоu have blogged.

Thе integration оf blogs into Facebook аnd linking оf Twitter account wіth thе Facebook саn make уоur life simpler. Connect уоur blog wіth Facebook аnd watch thе number оf уоur blog followers soaring.

Your Pop3 Server Explained

Technology is a wonderful thing but it can also be downright confusing. This is very true when it comes to hosting websites and setting up your own email accounts.

Once such term that is often confused is a Pop3 Server, just what does this mean?

Well Pop simply stands for Post Office Protocol. This is an application which is used by email clients to retrieve their mail. The number 3 stands for the version number. Pop3 is the current model which is used by services like Gmail, Hotmail and Yahoo mail.

If you have Outlook or Outlook Express on your computer this will also use the Pop3 server protocol.  The Pop3 server collects your mail from a remote location by listening in on a port and collects the mail at a pre-set interval. The port used is a well known one Port 110. You can force the Pop3 server to check for mail or set it to check every 15 minutes or more.

To make the Pop3 server work you will need a username and password. The protocol, which can be compared to a simple program, uses certain commands to instruct the Pop3 on what to do.

The commands that the Pop3 Server understands are:

1. USER - Enter your user name
2. PASS - Enter your password
3. QUIT - Quit the Pop3 server
4. LIST - List the messages and their sizes
5. RETR – retrieve messages
6. DELE – delete messages
7. TOP – show the top number of lines

Your email service instructs the Pop3 server on what to do and you end up with mail in your inbox. Most servers will delete messages from the originating server unless you have instructed them not to.

A Pop3 server removes the emails to your computer. If you lose them from your hard drive they cannot be retrieved. Another thing to remember is that you cannot download via Pop3 to your mobile device and computer. So if you want to check your mail while away from home you may need to use a different service.

An IMAP server which is what Yahoo mail and Gmail use allows your email to stay on the main server. IMAP stands for Internet Mail Access Protocol. While this is a great option it does mean that you can only access your mail while connected to the internet. A Pop3 Server allows you to read mail while not online.  

You probably use a combination of both types of mail protocols depending on where you are. This is one benefit of technology that has made our lives that much easier.

SEO Hosting Explained

I don’t know about you but when I first heard the term SEO hosting I had no idea what it meant. To me SEO means search engine optimization so what has that to do with hosting?

After a little research I determined that SEO hosting boils down to a multiple IP hosting solution. Anyone familiar with SEO understands the importance of having your sites look as though they are coming from different locations.  This makes it look more natural to the search engines. If one IP address has hundreds of domain names pointing to it, this can devalue the domains in the eyes of the search engines.

With IP addresses there are different classes that you can purchase. So this is not an area to jump into blindly. Do some research on the various classes and see which ones are best suited to your needs.

Here is a quick explanation of the different classes:

Your IP address is made up of 4 different areas and looks something like this:

61.43.547.98

Now label each section A, B, C, D these are your classes.

Servers can often have the same numbers in them especially in the Class C area. If you have too many of these it looks suspicious to the search engines.  The SEO hosting company will sell you IP addresses with different Class C numbers.

Most hosting companies offer Class C and Class B IP addresses in their packages. This method will cost you more money but might be worthwhile if you have a large number of websites.

One important thing to remember is that Google or any other search engine can still track you by your contact info. So you if decide to go to the expense of using SEO hosting use different contact info on your domain names.

A good SEO hosting company will have the ability to host your domains across multiple IP addresses and across multiple locations. When selecting a company use one that offers plenty of class options on each account. This way if you add more domains you won’t have to pay for additional IP addresses.

Remember that SEO hosting is more expensive but for serious internet marketers with multiple domains it can be a wonderful and profitable solution.  Because you are hosting numerous sites with them make sure they have high speed bandwidth levels and use modern equipment.

What is Dedicated Web Hosting?

If you have ever looked at hosting terms you know that they can get quite confusing sometimes! Many people misunderstand what dedicated hosting is for example. This article will attempt to explain what dedicated hosting is in a straightforward manner.

The best definition I could find for dedicated hosting is:

A type of internet hosting where a client leases a server which is not shared by anyone else...

Obviously, your next question would be to know why you want to choose dedicated hosting.

Basically, you have two main options shared or dedicated hosting.  With shared hosting, you are as the name implies sharing space on the server with other clients. If something happens to one client you could experience the fallout from it. 

Someone could install a piece of software that has an adverse reaction on other members on the shared site. This could be done quite unintentionally but your website could be blocked for a certain time period.

With dedicated hosting, you are the only person on that particular server. So you don’t have to worry about what other clients are doing on their websites. In essence, you are renting your own personal space!

Using a dedicated server means that your site is more secure. The other advantage to this type of hosting is that your website will load more quickly.  Unless of course you install software that slows your site down, if this happens you will notice an increase in your bounce rate. Which is why looking at your stats is important!

The main reason why most people opt for a dedicated hosting service is that they want more control over their site. On a shared site the hosting service has to put restrictions and limitations in place. These limits are usually removed or higher on a dedicated server.

If you need to use PHP scripts and web applications then a dedicated hosting account is the best way to go. On top of this, you have more flexibility of what you can do with your account. If you suddenly start to get hundreds of thousands of visitors each day your dedicated server can handle this increase in traffic. On a shared account you may find yourself being shut down!

Another benefit is being able to customize your hosting package. You can add certain items and delete others. Shared packages are pretty standard and you may or may not have all the features you need.

You should now have a better understanding of what dedicated hosting is and can determine if this is an option to take a closer look at.

Everything a Small Business Needs t Know About AutoResponders

Throughout the Internet, autoresponders make for an excellent promotional tool.  Although the technical name is an autoresponder, other known names include auto email, mailbot, and email responder.  An autoresponder is a great way to save time, as it responds to any message with an automatic response.

Autoresponders can vary from messages that go through email to scripts that are programmed to run on servers.  

All types of autoresponders work the same, as they will automatically send a message out when a message is received.  Depending on the message they receive, they will send out the correct return message.  This can be determined by the script or the email address.

Although they are great for promotional reasons, they are also widely abused all across the Internet.  Autoresponders are great to use for your daily tasks, as they will basically do all of the work for you.  On the other hand, they can also be quite disastrous on those who happen to come in contact with them. 

When you submit your website to search engines, directories, or classifieds, you should never attempt to use an autoresponder address.  Most of these website types use autoresponders themselves, when they send out their messages.  If their autoresponder happens to send a message out to your autoresponder, they will continue responding - which can be very annoying.

When you decide to subscribe to an email or ezine you should always use your valid email address and never use the address for your autoresponder.  If you use your autoresponder to subscribe, chances are you’ll have your subscription revoked.  It can be very annoying if a group sends out emails, only to find that your autoresponder keeps sending return messages.  For that very reason, you should never use your autoresponder address to subscribe to anything.

Autoresponders can be great to use, although they can also be a hazard as well.  Often times, with subscriptions groups or ezines, it can be very hard to locate someone who is using an autoresponder. In most cases, those who use an autoresponder don’t have the same reply or from address as they did when they signed up.  In cases such as this it can take quite a lot of time and effort to locate the address.

If you take care of your autoresponder and don’t use it to annoy others or sing up for email subscriptions, it should treat you well. An autoresponder can do a world of good for your business, saving you a lot of time and effort.  Autoresponders are easy to set up and easy to use, which is great news for anyone who isn’t technical with the Internet.  

For the price they cost and how easy they are to operate – autoresponders can make your Internet business easier than ever before.

The Entrepreneur's Checklist

I was asked the other day what personality traits I thought were important to entrepreneurial success. I immediately gave my preprogrammed reply about passion and dedication and hard work. After taking some time later to ponder the question a little deeper (I normally operate in shallow waters), I came up with a more detailed checklist for entrepreneurial success. This is by no means a definitive list, but I'd be willing to bet that if you don't have at least a majority of these traits, your chances of business success will be greatly diminished. 

You must be self motivated.

If you don't have the wherewithal to bounce out of bed each day without your spouse drenching you with cold water, chances are you don't have the self motivation or discipline required to be an entrepreneur. Business demands that you take action based solely on your own volition. You have to do a hundred things every day that will not get done unless you make yourself do them. 

You can't be afraid of hard work.

If you think working for someone else is hard work, try starting your own business. You will be required to give every ounce of blood, sweat, and tears you can muster and then some. You will have to work long hours and be on call 24/7, at least in the beginning. If the mere thought of hard work makes you tired, maybe you should just keep your cushy day job. 

You should have experience in the type of business you plan to start.

If you can't locate your car's engine you have no business buying an oil change franchise. The most successful business owners have prior experience in the industry in which they have set up shop. Consider working in an industry at least part time for a year before jumping in with both feet. 

You must be able to climb back on the horse.

I always say: "If business was easy, everybody would do it." Starting a business is hard work and the odds for failure are against you in the first few years. If you want to ride herd on your own business, you must be willing to fall off your horse and get back on a few times without giving up. 

You need the support of your family.

When you start a business you may have to spend more time away from the family than you like. The business may also put a strain on you financially. You will have enough obstacles in your way without having to worry if you have the support of your family and those closest to you 

You must have a thick skin.

If your feelings are easily hurt, keep your non-threatening day job because business is not for you. Many days in business, rejection waits around every corner and you must be able to handle rejection without taking it personally. 

You must interact well with others.

Being an entrepreneur requires interacting with a variety of people, from your own employees to vendors to customers to investors. You must have the ability to effectively manage people without offending them; the ability to accept good advice from mentors and politely discount the bad; the ability to overlook mistakes or quietly rectify them; and the one I have trouble with: the ability to tolerate incompetence without losing your cool (at least not on the outside). 

The deeper your pockets the better. 

The number one cause of business failure is a lack of money. Before you start your business you should have access to enough capital to see you through until the business can sustain itself. 

You must be able to delegate.

Running a business requires the performance of dozens of simultaneous tasks and it's foolish to try to handle them all yourself. You must learn to put your trust in others. If you can't dish out responsibility without worrying over the result, your business growth will be limited.

Previous business ownership is a plus.

Prior business ownership is not a prerequisite, but it can't hurt. Many successful entrepreneurs have the skeletons of past businesses rattling around in their closet. 

Another of my sayings: 

Business is a lot like marriage: you learn a lot from the first one that may come in handy the second or third time around. 

With that kind of advice you can see why I didn't go into marriage counseling. 

Here's to your success!