While the
internet is a fantastic way to communicate with your audience. It is also a way
for you to hide behind your website. Putting a face to a name is one way to
easily add that personal touch to your business.
When potential
customers and clients see your face, you immediately become human to them. If
you hide behind an icon then the feelings of trust and even customer loyalty
can be damaged.
Coming across
as a 'real person' can really make or break your business. You don't have to go
all out and start relaying your personal life. You do want to add that personal
touch to your business.
This can be
done in various ways. As we mentioned just showing your face and creating an
'About' page on your website is really effective. Here you can describe a few
details on your past. You can explain how you got into your current business
and even add your interests and passions.
Don't forget
about using social media to connect with your customers too. This is an easy
way to put up new posts about what you are doing and sharing things that you
like. If you have a business page it never hurts to add some images of where
you live, or what you are up to. Include snippets from both areas of your life.
If you haven't
tried opening up and sharing then you really should. You may be surprised at
just how your customers enjoy your conversations and start interacting more on
your sites.
If you run a
local business then you want to get out into your community more often. Join
your local Chamber of Commerce or start a Meetup in your area.
Depending on
your business model, you may like to run a monthly newsletter and share
shopping tips, new products and more. This way you can connect with other
business owners and customers alike.
The best
advice we can give you is to stop trying to interact with an audience
altogether! Instead start acting like a real person on your website and on all
your social media sites.
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