7 Step: How To Create And Publish Your Own E-Book

In this simple article, I will show you step-by-step how to create your own e-book.

Step 1:
Open your HTML editor (Dreamweaver, FrontPage or etc); if you do not have one, go to search engine and type, "free online editor WYSIWYG".

Step 2:
Type your message or idea into your HTML editor or copy and paste it from your text editor. Design your page and make it simple. After you, finish your work, save your file into specific folder. When designing your page, consider creating your file in single page or multiple pages that link to each other like website. If you new to website design, better you design it in single page.

Step 3:
Compile your file into ebook using ebook compiler. Go to (http://www.ebookcompilers.com) and download ebook compiler. This is directory of ebook compiler and there are free ebook compilers too. Download and install ebook compiler into your computer. On the other hand, go to search engine and type, “free ebook compiler.”

Step 4:
Open your ebook compiler and browse your file (html file you create in step 2) and follow the instruction in your ebook compiler until finish.

Step 5:
Go to www.winzip.com, download WinZip, and install it. Open WinZip application and create a new Zip file. Add your ebook file and zip it.

Step 6:
FTP or Upload your zip file (example - ebook.zip) into your web server. You can also sign up for free web hosting. Go to search engine and type, “free website hosting.”

Step 7:
Publish your ebook on the internet. Submit it to the ebook directory or freebie directory (if your ebook is free). Go to search engine and type, “free ebook directory" or submit it to www.download.com. Submit first your e-book to www.upload.com because their website received high traffic every week. Allow your website visitors to download your e-book free.

Now you have successfully created your own e-book, publish it on the net but your e-book only can be view by Windows user. So, how your e-book can be view both Windows and Mac users. It is very simple just type your message or idea in word processor and save it in text format. Go to https://createpdf.adobe.com and follow the instruction on how to compile your text into PDF file. After you successfully create your PDF file, follow step 5, 6, 7.

Good Luck.



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7 Steps for Improving Your Email Marketing

The success of your email marketing campaign is often based on a set of complex factors.  However, a number of these issues can be proactively managed to ensure an optimized response.  When developing your next email campaign, consider the following guidelines.

1. Your list.
Certainly one of the most important aspects of any email marketing campaign, your list is directly correlated to your success.  Are your names recent?  Have they agreed to be marketed to?  Have they shown an interest in products or services similar to your own?  Make sure that you are using a house list (names you collected on your own) or have been purchases from a reputable broker.

2. Your subject line.
Getting a user to open your message is paramount any email marketing campaign. The best way to determine the subject line that works best is to break your emails into three random yet equal groups.  Measure the response to each email and use the highest producing one as your control.  In follow up emails, try to beat the response rate of your control email.

3.  Your sender information.
What information appears on the sender line of your email?  Will your prospects recognize it?  Do they want to hear from you?  Often times, emails are deleted without ever being opened due to an indiscernible sender name.  Your sender name should be brief and easily understood.

4. Track your results.
Tracking allows you to determine who opened your message and clicked on a link or multiple links within your email.  By determining what worked and what didn’t, you can replicate success on your next email.  As described above, tracking is particularly important when testing subject lines, imbedded links, and other direct response vehicles.

5. Make sure your unsubscribe method is in place and working.
The CAN-SPAM act of 2003 requires that all email messages contain clear directions on how to opt-out from subsequent mailings. Provide an unsubscribe mechanism that allows those receiving your email to send you and email and indicate their desire to opt-out from receiving further emails from you or your business.  If recipients no longer want to hear from you, it’s in your best interest to remove them from your list.

6. Your images are correctly referenced and you've used alt tags in each image.
Improperly referencing your images can cause them to appear broken when you send your message - the dreaded red x. To insure the image is referenced correctly it must appear as, img src="http://www.yourdomain.com...." rather than, img src="/images/picture.jpg". Alt tags are another important part of your images. The new security features on almost every email client these days disables images automatically. Having alt tags in place allow your reader to identify the image and determine if it is safe to enable.

7.  Test, Test, Test!
No matter what your involvement with email marketing happens to be, it is essential that you follow the guidelines above for successful results.  In addition, the key is to test, test, test! After each email campaign, measure your opens, click-throughs, and purchases.  Document the specific date, time, list, subject line, and content used to produce your results.  Refer back to your documentation prior to your next campaign.

Email doesn't have to be a complex form of marketing.  There are many best practices you can follow and some simple rules that ensure effectively delivery, open and conversion. By following the simple rules presented in this article, you’ll not only deliver and effective email campaign, you’ll discover a consistent method for generation revenue for your business.


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Protecting Your Commissions

Thieves are a problem out in the brick and mortar world is for business owners and thieves are a concern for cyber space business owners. Out in the brick and mortar world, thieves will take money and merchandise and it isn’t any different online. The real world merchants use locks and alarms to deter thieves. Internet business owners need to use anti-theft software to protect their commissions. Here are some things you can do to protect yourself and your commissions:

1. Use Meta Refresh: A meta refresh is a simple bit of HTML code which automatically redirects your visitor to another page (your affiliate URL). It provides a neat way of presenting affiliate links in newsletters. It probably helps reduce commission bypassing and commission hijacking. A big advantage of using meta refreshes is that if merchants change their affiliate links, you can change links on dozens of pages quickly and easily by altering only one file.

One problem is that some search engines don't like meta refreshes because they're frequently used for unsavory purposes. So if you use this technique, use it with caution.

2. Use a URL redirection service. You can use free services or buy a unique domain name for each affiliate program you join. URL redirection makes affiliate links less obvious, so this will reduce some commission thefts.

3. Use a web-based ad tracking service. The ad tracking link initially hides the affiliate link, reducing thefts.

4. Use an ad tracking script. Good ad tracking scripts hide the affiliate link as well as being useful for tracking. It has the advantage that it doesn't promote someone else's domain.

5. Use JavaScript redirect. Because this initially hides the affiliate link, it should reduce commission thefts.

Be aware that thievery is a problem for online businesses and take the necessary steps to protect your commissions.

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6 Eye Grabbing Subject Lines

Your subject lines plays a crucial role in any email campaign ads whether you're using safelists, autoresponders, ezine solo ads or any opt-in list where email is involved. Your subject line will make or break your return on your investment so make sure you get their attention first.

Here are six headlines that have worked for me in the past which I'm sure will work for you too.  The technology will always change but peoples desire to succeed and curiousity will not.

1. Promote Your URL Here - Free!

For whatever reasons, I've had so much success using this subject line when promoting free classified sites, safelists, and those viral ad boards.

2. Hi, My name is Paul

This works simply because it raises prospects curiosity. I'm always a sucker for this subject line. Who's this Paul anyway? I've had succeess with this using ezine solo ads.

3. I need your help, please?

There's something about being a human, always wanting to help another human being, It's hard to explain, it just works.

4. Bob, I haven't received your shipping address yet.

What! my shipping address? why do you need my shipping address for. This particular subject line really piqued my interest. If you are sending post cards to your members or prospects, this will improve your sales especially if you personalize it.

5. How my site got listed #1 on Google, for free!

This one made several sales from Trafficswarm traffic exchange program when I was promoting an affiliate program about search engine e-book. Even made more sales with ezine solo ads using the same subject line.

6. Paul, Please accept my sincerest apology.

When I saw this subject line from an email, my first reaction was, "who/why/what are you sorry about?...huh?" Exactly it got my attention and my curiosity.  The sender was apologizing for not sending that email sooner which was about a new traffic exchange program. Good grief.

In conclusion, make your subject line so compelling that it's almost irresistible for your prospects not to open the email message.  If you can hypnotize your readers with cleaver subject lines, you are half way to making a sale. Also when  people can recognize where that email message came from, that will help getting your email message open as well. Don't use fake names, use your real name instead.

Of course, I am not recommending that you use any of these headlines if they are not true in relation to the content of the e-mail message. If you rely on deception in e-mail marketing, all you will do is tarnish your reputation
and your credibility.

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Are Affiliates in Demand?

Is there a demand for affiliate marketers today? Yes, there is a huge demand. One of the challenges faced in the affiliate marketing industry is that it sometimes sounds too good to be true: advertising that's guaranteed to work or it's free! Newcomers wonder if it's possible, and skeptics claim that the cost effective prices of affiliate marketing lower the bar for online advertising. But there is a good reason that affiliate marketing has experienced steady growth throughout the ups and downs of online advertising—it works. And affiliate marketing has evolved to become a reliable source of sales for a wide range of marketers.

Affiliate marketing has evolved from the early years when some touted it as the future of online advertising, and others claimed it was the downfall of the medium. It's now a sophisticated channel that generates anywhere from five to 25% of online sales for many of the world's biggest brands.

Almost all major multi-channel marketers have an affiliate program of some kind. The important thing to remember is that affiliate programs now come in all shapes and sizes. The concept of a wide-open affiliate program with an unlimited and uncontrolled number of affiliates is a thing of the past. Nearly all marketers agree that affiliates add value to an online marketing effort, but the program must be tailored to meet the marketer's objectives.

Affiliate marketing did not bring an end to other, higher priced forms of online media advertising.  The success of the affiliate marketing in delivering sales cost effectively by way of a pay-for-performance model paved the way for other forms of performance-based advertising, such as CPA-based search and portal advertising, to create acceptance among direct marketers. Affiliate marketing has evolved, with affiliates and marketers becoming more sophisticated and programs more integrated with other forms of online marketing.



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5 Simple Rules to Live by for Keyword Selection

When it comes to keyword selection you may have to overcome some obstacles of your own for choosing the most profitable keywords for your Internet business. You've probably learned quite a few interesting methods for refining your keyword research and finding those keywords that are potentially profitable for you.

There always seems to be a little more that can be learned at the end of the day though. If you need to have a little bit of a refresher though, keep these thoughts in mind. Be Aware that Quality Trumps Quantity This is true each and every time.

If your keywords help you pre qualify your visitors or uses triggers such as buy, save money on, or countless other keywords that target people who are ready to make the purchase you have won half the battle and should enjoy a much higher conversion rate than those keywords that target people seeking information.

 Be Ethical Good ethics are becoming increasingly difficult to come by these days. No matter how many wonderful keywords you come up with they are going to ring false if they are promoting a lie. Be honest in your advertising and in your dealings with your customers. The last thing you want is to create a bad reputation among customers and the Internet marketing community.

 Be Helpful Make sure your website gives your readers everything they need in order to buy the product or service you are selling. Make it simple to buy from you. There is nothing more frustrating than a complicated purchasing process or a website that makes finding anything of value other than a sales page difficult. Make sure that every aspect of your website is tested and true in order to offer help and ease of purchasing to your visitors.

 Be Transparent It's perfectly acceptable to let people know that they can buy things on your website. In fact, it's much better to be obvious and crystal clear than it is to have your visitors wondering exactly what the purpose of your website may be. Let them know you have the products they are looking for, that you are eager to sell them, and then show them other ways you can be of service to them.

 Be Competitive Don't just create a web page, stock it with useful and relevant keywords, and then throw it to fate to do with what she will. Track your results, monitor your traffic, find out where the sales are coming from and what keywords are converting well for you. Take the time to get in there and find out what's what on your web site and in your finances rather than sitting on the sidelines and hoping for the best. If something isn't working, change it. Then, try again. The Internet marketing field is one that is highly competitive and growing more so each and every day. In addition to keyword research upfront you will need to devote serious effort to staying on top of your game and working your way to the top of the search engine rankings.

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4 Ways to Achieve Online Success With Email Autoresponders

An email autoresponder should come as natural to every business. Web surfers stopped looking at ordinary websites years ago. Now every internet visitor wants a website that is caring and will build a positive relationship with its visitors. It is for this reason that online companies are investing huge millions into Customer Relationship Management programs. But if you are a start up businesses without the huge capital outlay to put into customer relations, you can use auto responders to deliver an amazing warm reception and interaction with  their visitors.

To conduct a successful online business, you may want to be guided by available research on customers. Research has long established that, positive and timely responses are important ingredients that visitors use to judge how friendly websites are and how they would want to interact with them. And you may want to know that visitors are more likely to establish relationships with sites that provide excellent feedback and timely responses.

Auto responders therefore positively answer the call of website owners seeking automated interaction with customers at all facets of their customer relations.

An email autoresponder can securely perform 5 principal business boosting roles for every website which needs to get a high rating in customer relations and therefore enhance customer loyalty.


Acknowledgement:
Autoresponders can let people know you have received their emails and that you will soon respond to their enquiry. Even when you are not available to reply immediately, you will do so at some later time. You see, buyers are predominantly in a state of anxiety and it is a good marketing strategy to allay such anxieties.

People buy with several reasons; one of their being an urgent need to do something. So acknowledging their emails sets their minds at ease and then they are confident that a reply will be forth coming on their enquiry. If you have one thousand emails a day, there is no way you can efficiently reply to all these manually and that is where an auto responder comes in.

Notices:
Assuming you were out of the office for two days and a customer interested in bringing you a hundred thousand Dollar deal writes to you with the hope of receiving a response so business is transacted. It will be quite discouraging for him to wait and wait for no answer to come forth. If you have an email autoresponder installed, some preliminary email marketing messages can be sent to the sender; at least informing him of products/services available or explain your absence and when you will be back. If the sender wishes to wait, you can come back to respond appropriately and get the deal finalized.

Confirmation:
In this age of scam and fraud on the net, every buyer will want a confirmation of his purchase. An autoresponder confirmation serves two purposes – it assures the buyer that the goods will be forthcoming and it relieves him of the thoughts that he had transacted with a fraudster. An auto responder performing this function will make your customers happy and buy from you always.

Appreciation:
Buyers do businesses a great favor by buying. Although you are giving away a product or service in return, customers need to be appreciated for buying from you. At least they had other several options but they chose to buy from you because they like you or how you conducted your business. You can use an email auto responder to send follow up messages to customers thanking them for their business and assuring them of continued support.

Every business must make it a point to rely on an email auto responder to generate customer satisfaction and loyalty. Modern online businesses cannot afford to lose this part of everyday web-based transactions. There are many auto responders on the market available for free or a fee but the most versatile that can effectively perform the vital duties mentioned above can be found at http://www.aceresponse.com/



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