For a lot
of people customer service is an option to use when you have an issue with a
product, service or the company in general. While this is true a customer
service desk or online option can be a fantastic way to connect with your
customers and use the feedback to improve your services.
Dealing With Returns and Complaints
Of course
no one really wants to see their products returned or have to deal with a less
than happy customer but these things are all part of running a business.
The
important thing is the way you deal with the problems that arise in your
business from time to time. Once you have acknowledged that people will always
have issues you can then set up an effective system to deal with them.
If you sell
any type of product or service people are going to need a way to get in touch
with you after they have made their purchase. If a product is defective or they
have not been entirely happy with a service it will need to be refunded or
replaced and the easier you make this process the happier your customer will
be.
Most
consumers understand that a defective product will slip through the net once in
a while and if you quickly replace that item for a new one you will not lose
the sale and the customer will love you. Make your customers life difficult and
the chances are they are not going to come back any time soon.
Sometimes a
product just doesn't meet your expectations. No doubt you have experienced this
at some time. The sales page and reviews looked fabulous and yet when you used
the product, you did not see the results you had expected. So why wouldn't you
ask for a refund?
Whether
your business is on or offline you need to make it easy for customers to
process a return. The process may be as simple as returning the item to you for
an exchange. Or you may need to set up a support system so a ticket can be
created.
If you run
an online business there are plenty of support desk systems you can use. Your
hosting company can help you install a free one on your website and this only
takes a few minutes to set up. A good one is the Hesk support system. It looks
professional and is easy to use.
Once
installed have a clear link to the support system on your website. Place it on
your contact page. You may want to add a link to it in your customer receipts.
Make it visible and easy to find.
Just the
fact that you offer a support system for customer service means that you
understand that some customers may have issues and you are willing to deal with
them in a timely fashion.
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