Once you
have identified the need for your business, your next step is to create a plan
of action, and then follow it. When creating your plan you will also want to
form your mission statement. In addition you also need to list your objectives
for your business.
When it
comes to objectives you want to think about what the current gaps are in your
industry. Then figure out how you will fill them. Of course you are not going
to be the only company filling this need or niche. Look to other businesses and
see how you can improve on what they currently do.
Ask
yourself the following questions:
1. How can I improve on the quality of
the actual product or service?
2. Is there a more unique or exciting
way to deliver this content?
3. Can we reduce the cost of making
this product?
4. Can I improve on customer service?
5. What can I expand on to cater for
future needs?
This should
provide you with a good overview of what steps you need to take for your
business. Don't forget that it is important to come up with a mission statement
at this point too.
Your
mission statement should consist of just a few short sentences. They should
convey what your business is about and this includes what you offer, your
prices, your quality, your position in the marketplace and more. Try to include
if you use technology in a particular way too.
To sum it
up your mission statement really wants to clarify the type of business you are
in, along with your goals and objectives. It is not always easy to write your
mission statement. But as you go through this process it can also help you
identify just what your business is all about. Crafting a good mission
statement could open your eyes to something you are missing, and take your
business in a new direction.
With any
plan of action you want to be flexible and be prepared to try new techniques
when presented. As with any business your growth and market presence may have
you changing course at any time. Being open to changes will only help you grow
a healthier business.
Your next
steps should be to take the time to write out your action steps and be prepared
to take action. In the meantime work on your mission statement until you are
satisfied that it speaks for what your business stands for.
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