How to Create Targeted Promotional Material

The best way to reach your target market is by providing specific marketing material that talks directly to them. When you put your offer in front of qualified buyers you will ultimately see an increase in your profit margin.

So just how do you achieve this? Great question, and the answer lies in having taken the time to research who your target market is. Unfortunately this is a step that many marketers often overlook. But, if you were to add this step into your business plan you might just be amazed at the returns.

Let's look at an example of how you can easily create a target advertising campaign.

What are the requirements for a good campaign?

1.   Knowing where your potential buyers hang out. Are they online? Do they use Facebook groups? Do they use mobile devices more than their PC's?

2.   Next you need to know their age group and gender. Are they male or female, or a mix of both? What age group do they fall into?

3.   Another important item to know is what their location is. If you discover that most of your target market is in the Southern U.S. for example, you can target this area in depth.

4.   Next you want to know what their problems and needs are. By doing this you can easily come up with solutions and answers for them.

The above items are just basics that you will need, the more detailed information you have, the better you can target your material. Now that you have this information you can start working on your sales and promotional material.

You now know that your target market is males and females in their fifties who live across the U.S. and English speaking countries worldwide. This allows you to write your material in a suitable manner to reach this targeted audience. They like to visit specific forums and subscribe to newsletters.

Of course, if your target market were males in their twenties, you are going to write for them in a completely different way. Plus this group of people are more likely to use social media. So it could be beneficial to run Facebook ads for example.

So in our senior example above, you could place advertising in specific newsletters that your target market likes to read. If you were to use Facebook ads you may just be wasting your advertising dollars.

By taking the time to create highly targeted advertising material you will be able to place your content in front of more potential customers regularly.