An info product can be best described as an educational product. It can be in different formats with some of the most popular being eBooks, PDF files, audio recordings and videos.
It is not uncommon for any one info product to contain several different formats. For example an info product may have an instructional PDF files as its main component. Then there may be videos which help explain and show certain areas in more detail. The buyer may also receive worksheets which they can print off and fill out, these could be Word or Open Office type documents.
Info products are generally delivered and stored in a digital format. This is why they are so suitable for selling from your online website. Here's an example of the contents of an info product:
• Main ebook - PDF file
• Worksheets - Word Doc files
• Audio recording of the ebook - MP3 files
• Manuals/Reports - Word or PDF files
• Instructional Videos - MP4 files
The main thing to remember about an info product is that it contains some form of learning material. This allows the consumer to improve their knowledge in a certain area.
Here's few examples:
• How to Improve Your Mindset
• Your Guide to Using Wordpress
• How to Write Compelling Headlines
If you are knowledgeable on a specific topic you can easily create your own info product. Selling and marketing your own info products online is a viable way to run a small business, and profit from an area that you have experience in.
In fact, this is something that numerous online marketers do, sell their own info products. The first time you create an info product it may take you a while. But once you understand the process and know which tools to use, the creation process can be easily cut in half. It is quite possible to create an info product in just a day or two. Of course this depends on how comprehensive the product is going to be.
If you like the idea of creating your own info products, the best way to get started is to write out a list of topics that you have knowledge in. What topics can you easily teach someone to do?
Then select one item from your list and turn it into a step by step how to product. Once completed go onto the next item and repeat the process. You can quickly have another product ready to add to your website.
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