Numerous people today run an online business or use a website as a
marketing method. If you are looking to create a fantastic first impression
then you must set up a professional looking website.
There is absolutely nothing worse to have a free website for your
business just because you want to save money. You don’t necessarily have to
spend hundreds or thousands of dollars on having a website made. It is quite
possible to set up a basic website for under $50 and that includes having it
hosted somewhere and purchasing a professional domain name.
If your business is local you can try and get it as a domain name and
may want to include your town in the name. This will help you show up in the
search engine results when local people are searching for similar businesses.
Once someone has found your website link they will arrive on your
webpage. Research has shown that you have approximately 5 seconds to entice
people to stay on your page. This means providing them with something of
interest on the portion of the site that loads into their browser.
Having a website with a quality logo or header is important as it will
catch the visitor’s eye and make them want to see what you have to offer.
Giving away something on your site is another option. This can be something as
simple as a discount or a free how to report, something that relates to your
business.
To get this report your visitor needs to fill out a Sign Up or Opt Box
on your site. This captures their email address and provides you with a list of
interested people to follow up with. This box should appear in the top portion
of your webpage, this is known as Above the Fold. It should be attractive
enough and offer something enticing so the visitor will happily exchange their
email address for your offer.
Other pointers for having an attractive website include making it easy
for your visitors to understand what you have to offer. This includes using
content that is easy to read and highlights the features and benefits of your
products, services and company.
By creating a compelling website your visitors will be greeted with a
friendly and inviting page and this goes a long way in adding to your overall
first impressions that your company is making.
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