If you run a website then you probably give away free content or gifts
to your website visitors. One common problem for marketers is to know what type
of content to give away and then to know how to actually create it.
Well, I have a great solution for this and it is to simply reuse some of
your existing content and turn it into a report. You can give away this report,
use it as a free gift or even sell it. All of this can be quickly achieved if
you follow my methods below.
For this you can use content which you may have already published on
your blog. Or you can use some of that content which you purchased and which is
still sitting on your computer!
All you need for a giveaway report is a short report of about 10 pages.
Simply take several blog posts or unused articles and combine them into a
report. Of course you will need to use related content and to ensure that each
article runs in some form of chronological order. You may need to add a few
paragraphs to get the flow of the material right.
Once you have your report compiled you can easily spruce it up with
images or photographs. If you add a contents page, an introduction and a
conclusion your report will look more professional. It doesn’t hurt to run a
header or footer along with some page numbering as well.
You may want to create a cover for your report. For this you can use any
of the page cover templates which are included in programs such as Microsoft
Word. Or you may wish to create your own covers or get someone to do them for
you.
Using this method you can easily whip up a new report in hours and have
a new gift to give to your subscribers. Your new report could be used as a
bonus gift with another product or you may want to use this method to create
longer reports that you can sell.
Creating a quick and easy report can be easily done by repurposing
content that you own. You do not have to do any additional research or go to
the expense of hiring a freelance writer. So why not look on your hard drive
and see what content is sitting there collecting dust?
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