When it comes to using
Pinterest, being creative and thinking outside the box is going to be extremely
helpful to you. Whether you are planning on using Pinterest for business or
pleasure, you want to make your content stand out from the crowd!
When you visit the
main page of Pinterest, you are met with hundreds of the latest pins. Which
ones are you drawn to and why? Make a note of what appeals to you and try and
use this same type of attraction with the items that you pin.
Here are some neat
ways to use Pinterest:
Use your boards to
brainstorm and mind map a process. This could be a great way to develop new
content, and you never know who might make a comment that could really help
you.
Use one of your boards
to brand your business. Post images that reflect what your business is about
and what you offer.
Use your Pinterest
account to get exposure. Even commenting and repinning will get you noticed
amongst other users.
Why not host a contest
or competition and ask people to pin pictures in a certain category or theme?
This is a fun idea and could result in tons of new followers for you.
Post images of your
products which are on your e-commerce or website. By just exposing people to
things you may create a need that the people didn’t know they had.
A board is a great way
to start a discussion or even a poll. You can ask people to Pin their favorite
brand of certain items and then discuss what they do and don’t like about it.
This could turn into very valuable market research material.
Remember that you can
create numerous boards. When you first sign into your account you are given 5
boards. You can easily add more boards from your profile.
Even when promoting a
business you still want to share information about who you are. This should
include books that you read and blogs you follow. Many marketers include their
favorite foods and restaurants. If you travel and visit a wonderful place
create a board for it!
All of these steps you
are developing a following but more importantly you are building trust in
possible business connections for the future.
Don’t overlook Pinterest. Instead, think outside the box and use your
account a little differently.
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