If you have been marketing online for any amount of time you will know
that it is important to create a sales funnel for your business. This is a
funnel that takes a person through a particular process. Normally the end
result is that the person will either make a purchase or join your mailing
list.
In order to achieve either of these two scenarios you need to have a
couple of things in place.
1. You need a product to give away at the beginning of your sales funnel
2. You need a product which you can sell to your prospects
3. You need a method of capturing interested prospects and putting them
onto your mailing list
To start this process you will need to set up an autoresponder account,
if you don’t already have one. If you are serious about making money online it
is well worth the expense and to start off with you will be paying around $20
per month for this service.
The next item you need is a product to give away at the beginning of
your sales funnel. This can be something such as a free report, an ecourse or
an informative or instructional video. Most new marketers get stumped here as
they don’t know what to give away.
All you need do is use some content which you have written, or you own
the rights to and turn it into a report or video to give away. Many people like
to use private label rights material to achieve this, just make sure you
purchase quality content.
You could buy a pre-written report and make changes to it. The types of
changes include having a new cover made, adding graphics and additional
information to the report. This method is quick and easy and you could easily
have your report ready in less than a day.
The next step in the process is having an actual product to sell. Again
use the same process as before to create a larger eBook that you can sell. You
may want to record an audio version of the book as well so people can listen to
the MP3 files while on the road.
As people purchase from you they will go onto your buyer’s list inside
your autoresponder account. You are now actively building a list that you can
promote to on a regular basis. Not sure what to send them? Repurpose more of
your content and use that!
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