Using Facebook for your Business

While just about everyone has a Facebook account, have you incorporated some form of Facebook markting into your business plan? It is always best to separate your business from your personal profile so setting up a Facebook page should be a top priority.

The great thing about a Facebook business page is that you can schedule posts. This is something you can do in advance or even hire a virtual assistant to do for you. Instead of worrying about posting content each day, you can pre-load your posts for weeks or even an entire month in advance.

Remember that when it comes to using Facebook for your business you should incorporate photos and images as much as possible. People love to share pictures so make certain that you offer plenty of opportunities for your visitors to do just this.

People love information so try sharing images that contain quotes, sayings, appropriate jokes, infographics and even short articles with an image. You can even offer free giveaways and discount coupons. Make your page fun and interactive by running competitions with prizes for the best shared image or the highest number of shares.

While you are attempting to promote your own business on Facebook you also want to share links on your page. Share items that are newsworthy about your local community, about similar businesses in your area and topics that are related to your business. Remember sharing promotes sharing!

Incorporating Facebook as a marketing method will allow you to tap into a huge online and offline marketplace. You can always make use of Facebook ads to target local business people who need your product and services. Try giving away a coupon or a discount to these people.

Another idea is to post any reviews that you receive from your customers, or better yet, ask them to post their comments and reviews directly onto your page. Stock up on business cards with the name of your business page on it and have them readily available. It never hurts to ask your customer’s if they have seen your Facebook page and let them know that you will update this page with special offers and sales, so that they will revisit your page regularly.

Smart business owners today are making use of Facebook as a marketing method. While you don’t have to go all out with your marketing methods, having a Facebook page shows your customers that you are staying up to date with current social trends.

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