Writing
good copy is a skill that many people should learn, regardless of whether they
actually want to be a copywriter or not. If you send a lot of emails then these
same skills and tactics apply to you as well.
The
following list is a quick overview of what it takes to write good copy.
Understanding
your target audience - it is much easier to write to someone when you have a
little background on them. You should try and come up with a mental or written
image of who your target audience is. What their age is, where they live and
their average income, plus their likes and dislikes.
You
always want to know the answers to these two questions.
1)
Why should your customer buy this product and
2)
what's in it for them?
Try
to find a way to make your copy stand out from others. Look for similar sales
pages and look for an angle or hook that is different.
Have
a specific purpose to your copy - yes you want customers to buy. But think
about helping to solve problems by offering solutions.
Take
the time to write a good headline - if your headline is weak the customer will
most likely not read all the way through on your sales page. If you are writing
emails then this section pertains to your subject line. Give your reader a good
reason to open your email.
Use
headings and sub headings - these help to first break up your copy but they
also help to highlight the benefits of the product. Remember that 'what's in it for me?'
question.
Avoid
using filler or fluffy words - don't use words such as maybe, hope, wish, try
could and perhaps. Instead you want to create concise sentences that are short
and contain words such as will and can.
Always
write your copy in the present tense. Instead of saying 'was chosen' use the
word 'received'. Using the present tense really helps to add strength to your
entire copy.
Use
testimonials or customer quotes - this really helps to add proof to your copy
and if possible try to include a photo of the person. If you can make these
people seem real to your potential customers, the better your copy will
convert. It also helps to add where the person lives by city or state, always
get permission first before adding testimonials.
Once
your copy is finished always read it out loud. Either you can do this or have
someone else read it for you. When you read your copy if you stumble over a
section, go back and edit it. If someone else reads it see if they are
compelled to purchase it, if not, tweak it!
By
applying these basic concepts to each piece of copy you right you should have
no trouble in converting readers into customers.
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