Creating a Powerful Message in Your Campaigns

Being a successful persuader takes time to learn and it is a skill that requires you to have excellent communication skills. There are various steps to achieving this and for creating a powerful delivery of your message.

Step 1 – Who are You?

When attempting to get people to do something for you they must know just who you are. You need to earn their respect, trust and their friendship. Remember you are looking at creating long term relationships here.

Before creating a speech or message you need to take the following things into account:

• Will the audience respect me for who I am?
• Does everyone know who I am?
• Are you a trustworthy person?
• Are you an authority on this particular subject?

Step 2 – Connecting with Your Audience

An effective persuader will know how to connect with their audience. Ways to do this include:

• Using words that bring to mind feelings
• Address things with stories and not just boring facts and data
• Before your presentation meet the audience if possible and smile at them and shake hands with them

Step 3 – Organize Your Speech

With any speech you always have a message or goal in mind and you want to make sure that yours comes across clearly. You can do this in several ways:

• Be certain that your message makes sense
• Back up your information with facts and figures when necessary
• Have a direct call to action that will result in the desired action being taken

Step 4 – Get People on Your Side

It always helps to have other influential people on board before you make your mass appeal to a group. You can achieve this in advance if you collaborate with like minded people before giving your speech.  Invite other co-workers or friends to work with you on this particular project or assignment. This also provides you with social proof as well as giving you testimonials.

Step 5 – Prepare in Advance

This is one of the most important steps to creating a powerful message or presentation. Advance preparations are the key to your success. We are talking here about knowing who your target market is. The more you know about your audience before delivering your speech the better you can prepare your message. By doing your research you can expect a better outcome resulting in your desired actions being taken.

When creating your message include passion and emotions but never start to dictate your thoughts to your audience. Instead craft your message so that it subtly persuades people to your point of view.