How to Easily Sell Your Info Products Online

Once you have created your info product your next step is to get it ready for sale. Unfortunately this is the part that has a lot of marketers being thrown for a loop. Just how do you set up your product online, so that your customers can purchase and download it to their computers? It's actually not as difficult as it might sound.

Set Up Your Website

You should already have a website, but if not, now is the time to create one. It is easy to set up a Wordpress site with a free theme. Just search for e-commerce type themes. These are the ones that have a store front look to them.

Having a website provides you with a professional image and will show potential customers that you are serious about your business.

Selling with Paypal

If you have a Paypal account you can easily create a buy now button and add it to your website. There is no fee to open a Paypal account and to set up your buy buttons. When a customer does make a purchase Paypal will collect a small portion of the fee. This is based upon your monthly transactions and the costs are pretty minimal.

This is a great choice if you are just selling one or two products.

Shopping Cart

If you are planning on creating lots of info products you may want to use a shopping cart on your website. The advantages of a shopping cart is that it allows your customers to add a product to their online basket and continue shopping. When they are finished they can view their basket and checkout.

Another advantage is that you can offer coupons to your customers. This is a great way to run a quick sale or just offer incentives.

Some of the most popular shopping carts are:

Woo Commerce - this is a plugin that works on Wordpress. The basic plugin is free and then you can buy extensions which increase the functionality of your shopping cart.

Amember - this is another popular shopping cart and is particularly good for membership sites and for protecting your products download links. Amember can be integrated into Wordpress but is not plugin. The benefit of this is that it cannot be hacked into as easily as a Wordpress can be. It runs independently and ensures that you won't lose your files if anything does happen to your site.  The downside is that it is not free, but is a good choice if you want to present an easy to use download experience for your customers.

Shopify - is easy to use and to set up. Again it does come with fees attached to it.

Your web hosting company may also have shopping carts that you can use to sell your info products from. Just research what is available and try to choose a solution that provides you with lots of room for growth.