This is
something that all good copywriters do on a regular basis. They focus on
creating short sentences that make a statement. If you are accustomed to
writing fiction you may be used to adding more fill to each sentence. Adding
descriptions to evoke pictures of the characters or scenery for example.
Good copy
needs to be short and sweet. A good piece of advice is to use the 5 W's. Who,
What , Where, Why and When. Then on top of this you want to add facts to these
sentences. When you add facts or more specific details you are reinforcing
ideas to your readers.
If you are
new to copywriting then you should start collecting examples of sales pages so
that you can study them. Specifically you want to look at the use of sentences,
bullet points, headings and sub headings.
Bear in
mind too, that people will be reading your sales copy on their computers and
their mobile devices. Some will have smaller screens that do not display as
much text. So you need to have text that is easy to read. You have probably
experienced trying to read a large, never ending paragraph of text. Most likely
you got fed up or bored and stopped reading. This is why short, clear sentences
are important.
When
writing your copy you want to connect and evoke emotions in your readers. The
best way to do this is to try and dig down and bring their problems to the
surface.
You want to
address this fear, they may be worried about losing their job, they may be
worried about their health or finances. Make sure you bring this up in your
copy.
After
addressing these fears you want to promise solutions to these fears. By doing
this with your sentences you are giving them hope. After all they are
potentially buying your solution to their problem.
Now all of
this sounds quite simple but it does takes practice to hone your copywriting
skills. If you can just remember to write short sentences you will be half way
there.
We suggest
that you practice writing out lots of short sentences that are concise. In
addition to the sentences work on writing out short headings and sub headings.
Adding these headings to your copy breaks up your text and makes the copy
easier to read, plus it make it more pleasing to the eye.
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