Business
owners today are using social media as a marketing outlet with great results. While
finding new customers and clients is perfect there is another huge advantage of
having a social media presence. That is that social media takes place in real
time. You will see messages and comments seconds after they have been posted.
This means you can respond quickly and answer these queries or comments, think
how that makes your customer service look?
Social
Media can be used for marketing purposes in a variety of ways. On Twitter, for
example, you can ask for suggestions about a product, or perform a survey.
People love to give their opinions and you can easily collect enough data to
improve your business and cater to what people are looking for.
Another
opportunity you don’t want to overlook is networking with other businesses in
your niche. This can be great for your business and can effectively increase
your customer base. Don’t be afraid of recommending other local businesses in
your town, once they see you doing this they will most likely return the favor.
Getting Traffic with Social Media
By sending
people to your social media properties you are creating traffic to your main
business site. This will inevitably lead to more sales which of course is what
you want as a business owner.
You can add
links to the images you post in your social media accounts and have these links
lead back to different pages or products on your main website. Images and
graphics are now a huge part of marketing when it comes to social media. It is
so important that you incorporate these methods as well.
One easy
way to add images is to just showcase your business. You can add photos of your
products or your actual store if you own a physical location. Why not show off
your production facility or other areas that would normally be closed to
customers?
Yes it does
take time to setup your social media accounts. No one said that online
marketing is easy, it takes time and effort to do it properly. If your time is limited then you do have
several choices. You can hire a virtual assistant to post content regularly to
your social media sites, or you can schedule your content yourself. Your next
option is to hire a social media manager or firm that will completely take care
of all your social media profiles for you.
Whichever
method you use make sure that you actually use your social sites on a regular
basis.
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