Understanding Social Media

Business marketing has changed in a dramatic way over the last few years. With so many people making use of the internet and mobile devices, it is now imperative that anyone with a business has an online presence.

Today the majority of people are using sites like Facebook, Twitter, LinkedIn, Pinterest and Google+. At one time these sites were viewed as sites for personal pleasure and for communicating with long distance family members. Not anymore!

Everyone can benefit from using social networks whether it is for personal use or for business. While most businesses now have a website or blog set up, not all of them have a social media profile.

What is Social Media?

Social media can be classified as a combination of different technologies and tools. A social media site is set up so people can easily share information via the use of the internet. This type of platform is successful because of the sharing capabilities each site provides. In fact it is important to understand that social media is a two way sharing process. These sites function by allowing people to share content, messages and images. This can be seen by looking at Facebook and now Google+.

Social Media makes communicating fun and this is why it has become so popular. Plus these sites are totally addictive. You can easily spend hours sharing and liking posts, and just leaving comments on threads. Then you wonder where your day went.

Is Social Media Important for Your Business?

If you are a business owner with a website that is great, but do you allow your content to be shared? If not you are losing out on a viable advertising and marketing method. Just placing ‘Share Buttons’ on your site allows people to be interactive and share your news, stories and products with their friends. You know how quickly something can go viral good or bad, social media can do the same.

Using social media should be an important part of your business plan as you have the potential to reach millions of users around the world. Facebook is the largest social media site and as of May, 2012 is reported to have over 1.11 billion users.  Just reaching a small amount of these users could have a huge impact on your business.

If you haven’t set up your social media sites you should consider doing this vital step today. At the very least create a Facebook and Google+ profile along with a Twitter account. You can even post the same content to all three places at the same time, making it easy to get your business profiles found.

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