10 Best Practices for Using Your Autoresponder Account

Having an autoresponder account is a great business move but it comes with a cost associated to it. To ensure that you get the most out of your account you should take the following tips into consideration.

1.   Set up an email schedule and stick to it. It is important to train your subscribers to expect your emails and to open them.

2.   Let your list get to know you as a real person. Don't be afraid to talk about a few details of your daily life. If you do this you can easily start to create a good relationship with your list members.

3.   Incentives are a  great way to get your subscribers to open and read your emails. You can do this by offering free gifts, coupons and discounts.

4.   Format your emails so that they are easy to read. Don't clutter them by using different fonts, try not to use more than two in any email.

5.   Don't make your email too wide, you don't want to have your readers have to scroll over to read your email. They won't do it!

6.   If you are presenting an offer in your email, present your offer in the first portion of your email. This is where you want to have your call to action i.e. click this link for more information. You then want to repeat your call to action in the middle and then at the end of your email.

7.   Add your logo inside your email. Most autoresponder services now allow you to add images in your emails. Place your logo or even your photo in the top left hand side of your email.

8.   Practice writing good subject lines. This will ensure that your emails get opened more regularly. You may want to keep a note of what subject lines you use and your open rates. You can access this information from inside your account.

9.   Set up follow up emails for your new subscribers. This way you can remind them that they opted in to your newsletter or blog. Schedule your follow up emails to go out ever second or third day for the first week and then schedule according to your own emailing schedule.

10.                When writing your emails make sure that they tie into the product you offered to get the person onto your list in the first place. Send out related information and tips and then gradually promote related products to them.

If you consistently use these tips you will find that your autoresponder service pays for itself each month and that your list increases in size each and every month.