Is Over Delivering on Membership Sites Important?

Once you have set up your membership and have your first few members, you start to worry about whether they will renew their membership the following month. So how do you prevent this? 

Well statistics show that people often commit to staying with a membership on average for about 3 months. So losing members is a natural part of the process. But, there is a way that you can keep your members for a longer time period.

This is simply by over delivering on what you had promised in the first place. When you advertise your membership your sales page will display what you are offering. This may look something like this:

Your membership includes:

• 10 niche articles

• 5,000 word report with ecover

• Slide versions of the articles

That's fine and you set your price accordingly. Now how would you feel when you went to your members area that additional content was available. You would feel happy and feel that you had gotten more value for your investment. 

To over deliver you would simply add more content. This could be additional keyword lists, royalty free images, one or two more ecovers or banners. How about adding some autoresponder messages for your members? 

Another bonus to offer would be a webinar or a tutorial type of video. Maybe on the topic of how to easily change an ecover or how to add audio to a video?

To really keep your customers happy then offer a new type of additional content each month, this keeps them guessing and wondering. Some months it could be images or graphics and other months maybe an audio file or just more articles or product reviews. 

When you first set up your membership site you obviously outlined your content. What we suggest you do is to take out one or two things, then still add them, but as an unannounced bonus. So in essence, you are not really doing any more work than you had originally planned. 

If you are not sure about what to offer as extra content, see if you can find another marketer who doesn't mind sharing one of their products. Or they may be open to running a webinar or coaching call with you.

You really should consider about over delivering with your membership site. As you can see it really isn't that hard to do.