Now that
you have decided on copywriting as your business model, your next step is to
find clients. This can often be the trickiest step of all, but not to worry you
do have options.
There are
plenty of freelance sites on the internet where you can post your services.
Many copywriters use these sites as a way to build up a portfolio. While it is
a relatively easy way to attract clients the downfall is that you have to bid
on projects. Sometimes the client is more concerned about price than the
quality.
Do a Google
search and look for sites like Odesk, freelancer dot com and Elance. At the
time of writing Odesk and Elance were about to merge!
If you want
to use these sites I really only suggest doing so to build your portfolio.
Otherwise you may find yourself always writing copy for low paying projects.
The best
way to set up your copywriting business is to create your own website. This
isn't as difficult as it might sound either. You simply need a domain name,
around $10 and a hosting company, another $10 per month.
You want to
use something called wordpress to run your site. This is the easiest method
around and saves you from having to learn html code and building a website from
scratch.
Wordpress
has lots of free themes that you can choose from. Search for themes with the
words freelance, magazine and portfolio to find suitable themes for your new
business.
On your
site you can create an About Me page that describes your experience level, your
interests and a way for potential clients to contact you.
Also you
should set up a portfolio page where you can link to examples of your work.
Please do not link to work that you have done without your clients explicit
permission. While most clients are happy to have you display their work, some
are not. You really don't want to run the risk of losing a client because you
didn't get their permission.
Of course
setting up your site is just one step. You still need to get your website in
front of people. You can do this by adding a blog page to your site and then
blogging about copywriting on a regular basis. You could write about different
ways a client could use a copywriter and even offer some copywriting tips.
Don't
forget to share your new website on your Facebook and Google+ pages, these are
great places to connect with people online.
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