So everyone
told you to sign up with an autoresponder service and build a list. You did
this but now you are wondering just how to make money with this list. After all
you have to cover the cost of using this service each month. Let's take a look
at how you can do just this.
One of the
biggest mistakes you can make is to build an email list and then not use it.
When you decide to make use of it your subscribers will have forgotten who you
are and be unresponsive. Or worse they may tag your email as spam and this can
put your account in jeopardy.
As soon as
you begin building your email list you want to set up your follow-up emails.
There should be around 7 - 10 emails in this sequence. The first email is your
welcome email with a reminder of where to download their purchase or free gift.
Your
subsequent emails will be a based around their purchase, ask them if they have
any problems with the download. Chat about the product in your next email and
discuss it in a little more detail.
By the
fourth or fifth email you may want to start leaving a link to where they can
find additional information on this topic. Always make sure you add your
contact details to your emails and a link to your main website and to one of
your social sites.
Once you
have build an introductory relationship with your list you want to start
thinking about how to monetize your emails. One easy way to do this is by
recommending related products or services to your subscribers.
What you
offer will depend upon your business model. For example if you are working with
beginners who want to market online then it makes sense to send them to
products that can help them achieve this. This could be a product on how to set
up wordpress or how to start their own email list.
By spending
the time to develop a relationship with your list you will find that when you
do promote products they will happily buy from you. Don't forget that you can
create your own products as well and market them to your list. You may want to
give them a special price because they are on your list.
As well as
recommending products to your list don't forget to also send out some free
gifts or coupons from time to time. Customers love to be appreciated and this
is a great way to do just this.
No comments:
Post a Comment